Trade Press Services Newsletter

MAY 2, 2024

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.

Millennials 293

Millennials Communications Management Marketing 293

Search Engine Land

MAY 2, 2024

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what? , Gisele Navarro highlighted ongoing issues with Google’s product search results favoring “affiliate-focused SEO content” from big media brands, what they’ve learned and w

SEO 128

SEO Branding Product Customer 128

Sprout Social

MAY 2, 2024

Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy. Social search is growing.

SEO 127

SEO User-Generated Thought Leadership Entertainment 127

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.

CRM 126

CRM Finance User-Generated Traditional Marketing 126

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Content Marketing Institute

MAY 2, 2024

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

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Hubspot Marketing

MAY 2, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what's even more interesting is that we're also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are now more accessible than ever before.

Transform 124

Transform User-Generated Advertisers Advertising 124

Martech

MAY 2, 2024

Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic grew 1% YoY, digital commerce 2%. Digital orders by PC fell sharply, down 9%, while orders by mobile grew 5%. Average order value dropped slightly while average discount rate stayed the same (18%).

Shoppers 123

Shoppers eCommerce Retail Price 123

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. It’s a low-hanging fruit for anyone with a smartphone.  In my seven years at Uscreen , I've helped many creators turn their passion into profit.

Affiliate Marketing 120

Affiliate Marketing Manufacturing Promotion User-Generated 120

Martech

MAY 2, 2024

With digital video poised to overtake linear ad spend for the first time , there was a celebratory feel to this year’s IAB NewFronts week of events. “I love that this business is thriving, but we are not here to take a victory lap,” said David Cohen, IAB’s CEO, in his keynote on Wednesday. “Instead, I’m reminded of a quote most often attributed to John D.

Tentpole 119

Tentpole Transform Advertisers Advertising 119

Search Engine Land

MAY 2, 2024

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors. Right-click on any page and scroll down to Inspect to see the code with which the site is built. You’ll see the page on the left window and different tabs on the right with all the site’s code.

SEO 112

SEO Search Marketers Branding Marketing 112

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

MAY 2, 2024

What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.

Transform 116

Transform User-Generated Promotion Advertisers 116

Kuno Creative

MAY 2, 2024

As content is increasingly designed for mobile, native advertising is approaching a $100 billion-plus industry. Based on its effectiveness, native advertising is quickly becoming as popular — if not more — than traditional display advertising.

Advertising 105

Advertising Advertisers Digital Marketing Marketing 105

yorCMO

MAY 2, 2024

Learn how to optimize your customer journey for maximum impact. Explore key trends, insights, and marketing growth strategies. The post E-Commerce Customer Journeys: Optimize Your Strategies appeared first on yorCMO.

Customer Journey 105

Customer Journey Customer Marketing Marketers 105

illumin

MAY 2, 2024

Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Strong creatives are also an essential part of journey advertising. Journey advertising benefits marketers by reaching consumers at important moments along their journey. Relevant messaging and creative content achieve mutually beneficial outcomes.

Customer Journey 103

Customer Journey Entertainment Advertisers Advertising 103

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Practical eCommerce - Marketing

MAY 2, 2024

The author of "Influence" sees big changes in how consumers decide what to purchase. The post Robert Cialdini on Social Commerce appeared first on Practical Ecommerce.

eCommerce 101

eCommerce 101

The CMO Survey

MAY 2, 2024

The post Marketing Spending Shows Signs of Growth, but AI Adoption is Slow: Report appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. After all, in today’s competitive marketing landscape, it’s easy to get lost in the noise, potentially costing you business and revenue as customers flock to other companies. While recognizing the importance of a brand voice, you might be unsure where to start.

Branding 98

Branding Communications Health Education 98

Search Engine Land

MAY 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix.

Advertisers 97

Advertisers Advertising Marketing Mix Place 97

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

MAY 2, 2024

How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally.

SEO 90

SEO Whitepaper B2C Transform 90

The LeadG2 Blog

MAY 2, 2024

Lead generation is a critical and beneficial marketing strategy, helping businesses cultivate contact lists of dedicated customers when online privacy is becoming increasingly important. People care more than ever about where their data is going, and that makes it more difficult for businesses to gain insight into their customer user base. By implementing lead gen efforts, your company can collect the user data of people who’ve opted in to get your marketing messages.

User-Generated 88

User-Generated Marketing Strategy Customer Marketing 88

Scoop.it!

MAY 2, 2024

Are you here because your blog has hit a bit of a dull patch? You’re not alone. Keeping your content marketing strategy fresh and engaging is a tough gig, and let’s be honest, it can sometimes get pretty stale. It’s a common hurdle for many businesses, but hey, there’s always a silver lining – giving your blog a new lease on life is totally within reach!

Real Estate 85

Real Estate Transform User-Generated SEO 85

David Meerman Scott

MAY 2, 2024

In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

InTouch Marketing

MAY 2, 2024

Learn what it takes for social media lead generation with the most popular channels. Here are the top 5 ways that you can utilize your social media to.

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Search Engine Land

MAY 2, 2024

Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Catch up on all the issues at play in U.S. vs.

Advertisers 82

Advertisers Advertising Search Marketers Marketing 82

Zumvu

MAY 2, 2024

When it comes to tools for boosting sales, social media is at the top of the list for many businesses.

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52

Search Engine Land

MAY 2, 2024

Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result in an account suspension.

Promotion 74

Promotion Advertisers Advertising 74

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ To achieve the highest performance possible, drive revenue, and exceed targets, you need to recognize each visitor as unique and build a tailored experience to reflect their needs and preferences. Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs.

Retail 52

Retail eCommerce Product Transform 52

Use Insider

MAY 2, 2024

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more. Once you have this 360-degree view, you can leverage that data for targeted marketing and to implement personalized recommendations and offers.

Retail 52

Retail eBook eCommerce Customer Acquisition 52