Fri.Mar 28, 2025

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How to optimize your video content strategy with Instagram Trial Reels

Sprout Social

Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.

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8 challenges for marketing teams navigating the MAP market

Martech

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According to the annual MarTech Replacement Survey, marketing automation platforms have been the most-replaced application in the martech stack for several years.

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Using data-driven marketing to navigate an economic downturn

SmartBrief - Marketing

Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. For instance, the Conference Board Consumer Confidence Index dropped to 98.3 in February 2025 a 7-point decline that marks the largest monthly drop since August 2021.

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Apple and Gmail make it harder for email campaigns to get to the inbox

Martech

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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What is Review Syndication? (+ Smarter Alternatives for Businesses)

SocialPilot

We all look for customer reviews when we have to make a big purchase such as a mobile phone or even a skin care product. In fact, close to 75% of consumers read online reviews of a business to find more about them. Thats where review syndication comes in. Review syndication is the process of distributing customer reviews across multiple platforms, ensuring they appear on retailer websites, brand websites, and other relevant channels.

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How PenFed Uses Marketing Cloud to Bring its Marketing and Operations Together

Sales Force: CMO

Salesforce Marketing Cloud has been kind of an accidental journey for me, says Gaurav Bhatia, Chief Marketing and Head of Retail Deposits at PenFed Credit Union. Bhatia joined PenFed, the nations second-largest federal credit union, five years ago and was tasked with making two products work for front- and backend tasks: Salesforce Financial Services Cloud and another marketing technology vendor.

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19 Ways to Empower Restaurant Groups to Deliver Better Experiences Using HubSpot

Lynton Web

Restaurant groups face unique challenges managing multiple locations while delivering consistent guest experiences. HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. Together, it's a powerful combination. This guide explores actionable strategies around four key pillars: Lead Generation, Operations, Guest Experience, and Unified Reporting, which demonstrate their power.

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Meet The Mailers: Evolving CCM Solutions for Mailers & Printers

Whos Mailing What

In this episode, we talked with Racami about the companys CCM solutions for mailing industry companies.

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SEO, AI and content creation in 2025 – UnMiss Podcast

Emanuel P SEO Blog

I want to thank Chelsea Alves and the entire UNmiss.com team for having me (for the fourth time) as a guest on their podcast. We talked about SEO, digital marketing, and how to stay sane in the age of AI. I’m not sure if it’s because I gave up coffee (yes, there’s life after) or if the planets just werent aligned, but today wasnt my day.

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Top 11 Product Hunt Alternatives to Try in 2025

Zumvu

For innovative businesses who trying to reach a worldwide audience, Product Hunt is an important platform to capture a global audience. But depending just on Product Hunt could make it challenging for your company to grow outside its existing market if the digital terrain changes in 2025.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Contextual bandits: The next step in personalization

Welcome Software

When it comes to personalization, we're in competitive times. We're in hard-to-please times. We're in attention-span-of-a-goldfish times. Everyone knows personalization matters, that's not news. But how do you deliver truly relevant experiences that drive conversions without wasting resources? That's where contextual bandits come in. Why smarter personalization matters.

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Search Engine Market Share Changes and SEO Impacts

Exposure Ninja

Google is making headlines but not for reasons it would like. For the first time in years, its search engine market share has taken a noticeable hit. So, is this the beginning of the end for Google’s dominance? What’s behind this shift? And is Microsoft’s Bing finally stepping up to challenge the search giant? Most importantly, what does this mean for your Search Engine Optimisation (SEO) strategy?

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