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Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize the diversity that exists among them, and the intention required to convert them.
The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.
For your website to have an impact, you need potential customers to know about it. Apart from social media efforts and paid advertisement, organic traffic is your best bet. Here’s where B2B link building comes in. Building links and mentions of your business on the web helps attract traffic from search engines and the sites that link to you. In this article, we’ll share the five most useful B2B link-building strategies and explain how to use them for your business.
Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city streets entirely on its own. One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.
Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Apple added RCS to iOS 18, significantly increasing the reach of RCS, which include options for video content and interactive features like buttons.
By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. It shows the changes over time in article length, publishing frequency and marketing challenges. “How long have you been blogging?” is one of the questions. When we correlate the answers to that question with the answers to the other questions, we see big differences in how the most experienced bloggers do the job.
By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. It shows the changes over time in article length, publishing frequency and marketing challenges. “How long have you been blogging?” is one of the questions. When we correlate the answers to that question with the answers to the other questions, we see big differences in how the most experienced bloggers do the job.
Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. Gain insights from Melissa Tatoris, Head of Retail Practices at Zeta Global, and Leslie Lorenz, Head of Retail at Snowflake, on building a future-ready platform.
Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Success, however, comes from thoughtful planning and execution. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. Whether you’re working with Google Ads, social media platforms, or native advertising, crafting a solid paid advertising strategy involves breaking down the entire process, from initial planning to tracking
Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and even how stable it remains during traffic spikes can impact SEO, too. That’s why investing in managed WordPress hosting is a good idea. Unlike shared hosting, managed hosting is specifically built to support high-performance websites.
Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Target for A/B testing and personalization.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Let's pause and reflect on the countless potential customers who visit your website daily - reading your blog posts, checking out your product pages, or downloading resources—only to leave without filling out a single form. Every one of those unconverted visitors could be a missed opportunity, a potential sale slipping through the cracks. And while a visitor who doesn’t convert may seem insignificant, multiply that by hundreds or thousands of site visits each month, and the missed opportunity st
Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed in on usability and functionality.
Forms are fundamental to generating leads. They’re the bridge between your potential customers and your business, offering a first glance into who they are and how your team might engage them. But when it comes to form design, there’s a fine line between collecting enough data for effective sales follow-up and overwhelming users with too many fields.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Why You Should Read Business Books That Are Not About Business written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being INTERVIEWED by Sara Nay. Sara Nay is the COO of Duct Tape Marketing. She oversees day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.
The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers.
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