Aspiration Marketing

OCTOBER 31, 2024

In today's B2B landscape, traditional marketing approaches often struggle to cut through the noise. Enter Account-Based Marketing (ABM): a strategic, laser-focused technique that prioritizes building relationships with high-value accounts. But is ABM right for your industry? This comprehensive blog dives deep into the power of ABM, exploring the top 20 industries implementing Account-Based Marketing and where it shines brightest.

Traditional Marketing 236

Traditional Marketing Marketers Marketing Digital Marketing 236

Martech

OCTOBER 31, 2024

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

Direct Mail 136

Direct Mail Retail Gen Z Logistics 136

Buffer Marketing

OCTOBER 31, 2024

Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Here are 29 great Instagram post ideas, with real-life examples, to cure your writer’s creator’s block.

Transform 122

Transform PR Product User-Generated 122

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

OCTOBER 31, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I've seen firsthand how powerful storytelling can be in transforming a company's messaging. Before we keep going though, spoiler alert, I need you to know that may just ruin movies for you.

Customer 117

Customer Finance Transform Marketers 117

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. There’s reason to believe genAI, when done right, can build trust — when done transparently. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” The trust gap.

Gen Z 126

Gen Z Branding Millennials Retail 126

Martech

OCTOBER 31, 2024

Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not. An average of 40% of U.S. consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey.

Health 121

Health Advertisers Advertising Analytics 121

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the compe

Logistics 108

Logistics CMO SEO Education 108

Martech

OCTOBER 31, 2024

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.

Transform 136

Transform User-Generated Retail Finance 136

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

OCTOBER 31, 2024

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months , but today’s update is part of OpenAI’s larger push into AI search. OpenAI’s ChatGPT search has an opportunity to challenge Google’s search monopoly with a much different user experience (e.g., less clutter, less search features, no ads).

User-Generated 126

User-Generated Product Branding Marketing 126

Hubspot Marketing

OCTOBER 31, 2024

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times , with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.” A week later, a user named Mr_Downstairs leaves strings of glyphs in the comments on Letterboxd. Image Source Billboards pop up; a partially obscured face peers down at drivers.

Transform 104

Transform Marketers Marketing Entertainment 104

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketers 121

Marketers Marketing Content Marketing 121

illumin

OCTOBER 31, 2024

The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas.

Retail 106

Retail Entertainment Advertisers Advertising 106

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data ma

CRM 87

CRM Management Email Marketing Transform 87

The CMO Survey

OCTOBER 31, 2024

The post Product is the P all Marketers Should Strive to Influence appeared first on The CMO Survey.

Product 100

Product CMO Marketers Marketing 100

The LeadG2 Blog

OCTOBER 31, 2024

When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a powerful CRM tool, that’s just scratching the surface. HubSpot has evolved into a robust all-in-one platform that offers a suite of tools to help businesses manage and optimize their marketing efforts. For those focusing on marketing without needing HubSpot’s CRM, there’s still a world of functionality to unlock.

CRM 89

CRM Marketers Marketing Management 89

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. If you work in B2B marketing, you’re well aware of the complexity of the B2B purchase process, especially in B2B tech.

Finance 75

Finance Management Product Marketing 75

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Social Media Examiner

OCTOBER 31, 2024

Are you struggling to implement changes in your marketing strategy? Wondering how to get buy-in from skeptical team members or clients? In this article, we'll explore how to create messages that get people to embrace change inside a business. Why Change is Difficult for Marketers and Businesses Change is a constant in the business world, […] The post How to Build Messages That Build Buy-In appeared first on Social Media Examiner.

Marketing Strategy 104

Marketing Strategy Social Media Marketing Marketing Marketers 104

David Meerman Scott

OCTOBER 31, 2024

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

Place 73

Place Branding 73

Duct Tape Marketing

OCTOBER 31, 2024

Outsmart Competitors With Agency-First Web Design written by John Jantsch read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with Itai Sadan In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan, founder of Duda , a website builder designed for marketing agencies and small businesses. As a digital marketer since the birth of the internet, I remember Duda’s early days.

Transform 68

Transform User-Generated Digital Marketing SEO 68

Whos Mailing What

OCTOBER 31, 2024

We’re thrilled to share that we’re beginning to build a brand new “Direct Mail Inspo Collection” for Who’s Mailing What!

Direct Mail 59

Direct Mail Branding 59

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Welcome Software

OCTOBER 31, 2024

When we think about personalization strategy , we generally think about how to improve the customer experience by tailoring websites and apps to specific needs. But what’s worrying marketers, like, really worrying marketers is the relationship between personalization and content – specifically, how to scale content creation to maximize returns on personalization efforts.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52