Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.

Transform 131

Transform Advertising Advertisers Branding 131

Content Marketing Institute

NOVEMBER 6, 2024

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Branding 121

Martech

NOVEMBER 6, 2024

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitc

PR 137

PR Transform Target Market Content Marketing 137

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. What if you could reach your lead generation goals using methods that actually add value for your prospects?

User-Generated 82

User-Generated Marketers Marketing Advertisers 82

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts.

CRM 124

CRM Transform User-Generated Management 124

Litmus

NOVEMBER 6, 2024

Originally published on April 5, 2021. Last updated on February 28, 2023. The post Email Client Market Share in 2022: What’s Most Popular? [Infographic] appeared first on Litmus.

Marketers 93

Marketers Marketing 93

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. That number should continue growing in the years to come.

Advertising 69

Advertising Advertisers Law User-Generated 69

Businesses Grow

NOVEMBER 6, 2024

I think most people have a love-hate relationship with LinkedIn. Even if you’re a fan, you’re probably annoyed by spam, AI-generated content and comments, and wonky algorithms. LinkedIn success is a challenge for us all. Well, I have some good news for you. My recent conversation with LinkedIn guru Richard Bliss won’t make these problems disappear, but he does help you navigate the platform for a more productive and enjoyable experience.

Email Marketing 74

Email Marketing Customer Product Marketing 74

Traackr

NOVEMBER 6, 2024

Discover how Gap's influencer strategy boosted brand awareness and engagement through creative partnerships and viral campaigns.

Branding 52

Branding 52

Aspiration Marketing

NOVEMBER 6, 2024

Customer relationships are the golden thread in a competitive business landscape that weaves success. But managing those relationships can feel like juggling pins – especially as your business grows. Enter the CRM system, a powerful tool to streamline customer interactions and unlock valuable insights. But with so many options on the market, you might wonder: Does a CRM system make sense for my business?

CRM 184

CRM Management Customer Marketing 184

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Duct Tape Marketing

NOVEMBER 6, 2024

Run Highly-Effective Teams By Creating Principle-Based Habits written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Kory Kogon In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCovey. With over 25 years of business expertise spanning frontline roles to executive leadership, she brings a deep understanding of how to apply FranklinCovey’s world-renowned content

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Transform Communications Management Price 73