Aspiration Marketing
FEBRUARY 13, 2025
With over 2.6 billion monthly active users, the potential reach YouTube offers is staggering. However, harnessing this power isn't without its challenges. Managing a YouTube channel involves much more than simply uploading videos. It requires meticulous attention to detail, strategic planning, and constant optimization to ensure your content reaches the right eyes and drives meaningful engagement.
Martech
FEBRUARY 13, 2025
As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.
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Buffer Marketing
FEBRUARY 13, 2025
As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.
Social Media Examiner
FEBRUARY 13, 2025
Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? In this article, you'll learn a proven methodology for dissecting successful content formats and adapting them to your own niche. Why Video Storytelling Matters for Marketers With 5 billion people on social media platforms today, […] The post Viral Short-Form Video Formats for 2025 appeared first on Social Media Examiner.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
FEBRUARY 13, 2025
HubSpot unveiled a whopping 111 updates last month, and weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. From upgrading ticketing systems and marketing automation, to improving your ability to analyze campaign impact and comply with data privacy regulations, these updates will give you better team
SocialPilot
FEBRUARY 13, 2025
You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? Are hashtags still relevant? Don’t worry; we’ll be answering all your questions here. But has it ever occurred to you how this hashtag word even came up? Where did it all start? Let me tell you, It all started in 2007 when Chris Messina first introduced the pound symbol (#) on Twitter (now called X) to organize groups and spark conversations around specific topics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SocialPilot
FEBRUARY 13, 2025
Imagine this: Youre scrolling through different brands, contemplating a purchase. Two brands catch your eyeone with hundreds of glowing social media reviews and another with none. Which would you trust? Undoubtedly, the first one and 93% of consumers said the same thing: that social reviews influence their purchasing decisions. In 2025, social media reviews will influence your business more than ever before.
The LeadG2 Blog
FEBRUARY 13, 2025
In today's digital landscape, a high-impact website is crucial for media organizations aiming to boost sales and generate high-quality leads. Discover how to optimize your site to convert prospects into loyal customers. The Role of a Powerful Website in Media Sales Strategy In the competitive world of media marketing , having a robust online presence is no longer optional; it's essential.
SocialPilot
FEBRUARY 13, 2025
Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? Thats quite a significant increase, and it clearly signals the importance of Google reviews for businesses. While positive Google reviews can help businesses build social proof, bad reviews can quite literally make them non-existent.
Lusha
FEBRUARY 13, 2025
Prospecting as you know it is a thing of the past. And thats a good thing because up until now, anyone in B2B sales or marketing has been up against some pretty major obstacles. Finding the right leads takes forevermanual searches, endless filtering, and sifting through incomplete or outdated data make the whole process frustratingly slow. And lets be honest, way too much time is wasted chasing the wrong prospects before realizing they were never a fit in the first place.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
SMA Marketing
FEBRUARY 13, 2025
Like it transformed personal communication 25 years ago, email has revolutionized how colleges and universities connect with students. Although some people now neglect their inboxes, overwhelmed by the clutter, email is still one of the most essential communication tools, particularly in higher education. Successful email marketing is highly personalized, data-driven, and optimized for engagement.
Content Marketing Institute
FEBRUARY 13, 2025
Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks its about time you do and offers up an alternative that can deliver content ROI more quickly.
Zumvu
FEBRUARY 13, 2025
In 2025 push notifications have become a cornerstone of modern digital marketing in helping businesses engage their audiences with timely and personalized messages.
Welcome Software
FEBRUARY 13, 2025
Six revisions deep into an AI-generated blog post and it still sounds like a robot wrote it. You know the kind: "Leveraging synergistic solutions." "Empowering dynamic innovation." "Revolutionizing paradigm shifts." The problem isn't just about generating more content, it's about generating on-brand content. Marketing teams are stuck between two frustrating options: AI that can produce content at scale but gets the details wrong Manual processes that are accurate but painfully slow Enter retriev
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sprout Social
FEBRUARY 13, 2025
Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.
Martech
FEBRUARY 13, 2025
Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform isnt just about finding the best software its about building a partnership that lasts. The traditional request for proposal (RFP) process, while necessary, is often flawed, leading to lengthy evaluations, rushed decisions and regret at renewal time.
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