Aspiration Marketing

OCTOBER 10, 2024

The world is getting smaller, and businesses are taking notice. Consumers today are not limited by geographical borders, and their purchasing power is just as vast. This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. But how did we get here? Buckle up because we're diving into the history of multilingual marketing and why it's here to stay.

Marketers 203

Marketers Marketing 203

Content Marketing Institute

OCTOBER 10, 2024

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.

Content Marketing 113

Content Marketing Marketing Marketers 113

Martech

OCTOBER 10, 2024

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.

CMO 113

CMO Marketing Automation Platform Marketers Marketing 113

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 100

Gen Z Branding Millennials Entertainment 100

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website.

Non-Profit 85

Non-Profit Health Food Energy 85

Social Media Examiner

OCTOBER 10, 2024

Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? In this article, you'll discover a 5-step process for developing powerful B2B product positioning. This article was co-created by April Dunford and Michael Stelzner. For more about April, scroll to the end of this article. Why Product […] The post B2B Product Positioning: How to Be Certain Your Product Sells appeared first on Social Media Examiner.

Product 73

Product Social Media Marketing Marketing Marketers 73

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

Analytics 68

Analytics User-Generated Transform eCommerce 68

The LeadG2 Blog

OCTOBER 10, 2024

In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates. This alignment enhances online visibility and streamlines the sales process.

SEO 52

SEO Analytics Marketing Marketers 52

Martech

OCTOBER 10, 2024

It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company. The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution.

User-Generated 66

User-Generated Advertisers Advertising Retail 66

Use Insider

OCTOBER 10, 2024

Cybercriminals have turned messaging fraud into a lucrative business. From phishing scams to message interception, fraudulent activities have the potential to compromise sensitive customer data, damage brand reputation, and lead to serious financial losses. According to the CFCA (Communications Fraud Control Association), messaging fraud costs businesses around the world billions of dollars annually.

Retail 52

Retail eCommerce Communications Promotion 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Martech

OCTOBER 10, 2024

Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle. These enhancements come at no additional charge, said Jeff Wartgow, VP of product management, CX Service at Oracle: “Oracle does not believe in charging for AI advancements within applications.

Transform 66

Transform Customer Advertising Advertisers 66

SMA Marketing

OCTOBER 10, 2024

Email marketing is a digital marketing channel that also serves as a form of direct marketing. Emails inform subscribers about products, services, and special offers. They are also a useful educational tool to showcase industry expertise. In the construction industry, email marketing helps build client relationships, generate leads, and raise brand awareness.

Email Marketing 52

Email Marketing Education Marketers Marketing 52

Martech

OCTOBER 10, 2024

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team is in-house, outsourced or a mix of both, understanding the key expertise required is essential for success. Let’s explore the various roles critical to building a strong martech COE. 6 essential pillars of a martech COE In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohes

Transform 63

Transform Analytics CRM Management 63

yorCMO

OCTOBER 10, 2024

Discover how a fractional CMO helped an E-Commerce company exceed their goals with a focused marketing strategy.

CMO 59

CMO Marketing Strategy Marketing Marketers 59

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Martech

OCTOBER 10, 2024

Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime Big Deal Days concluded yesterday while Hurricane Milton made landfall near Tampa Bay. The extreme weather left its mark during a month when many have already started their holiday shopping. Salesforce found U.S. digital traffic down 6% in Southeast states in the days preceding Prime Big Deal Days.

Shoppers 61

Shoppers Logistics Retail Health 61

Scoop.it!

OCTOBER 10, 2024

Did you know that 82% of companies leverage content to generate traction? Content is king. It helps you attract a relevant audience and generate quality leads for your business organically. Content helps you generate awareness about your brand and educate your target audience. It enables you to promote your solutions and convey your message to the masses.

Management 78

Management Education Promotion Communications 78

Duct Tape Marketing

OCTOBER 10, 2024

Why Working Less is the Secret to Earning More With Alyson Caffrey written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alyson Caffrey Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast , I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies.

Price 60

Price Health Transform Education 60

Litmus

OCTOBER 10, 2024

Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your email marketing from a scattergun approach to a laser-focused strategy.

Shoppers 65

Shoppers Health Email Marketing Retail 65

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

Customer

Hubspot Marketing

OCTOBER 10, 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Transform 89

Transform Communications Place Product 89