Wed.Jun 19, 2024

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Email Marketing Best Practices: Opt-in or Double Opt-in?

Aspiration Marketing

Are you unsure about the best way to build your email list? This guide explores the difference between "opt-in" and "double opt-in" for email subscriptions. We'll compare the advantages and disadvantages of each approach to help you decide which method best suits your marketing goals. By the end, you'll be equipped to build a high-quality email list that drives engagement and conversions.

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The Essential Guide to Content Curation

Buffer Marketing

Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never been more valuable.

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How to Choose Tools to Enhance and Improve Agency Operations

Social Media Examiner

Is your agency's growth hindered by inefficient processes or outdated tools? Looking for practical advice to optimize your tech stack? In this article, you'll discover how to streamline operations and leverage AI to boost efficiency. #1: The Core Tool Categories Every Agency Needs As a marketing agency owner, having the right tools is critical for […] The post How to Choose Tools to Enhance and Improve Agency Operations appeared first on Social Media Examiner.

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Securing Your Data: Essential Cybersecurity Measures for Records Management Systems

Zumvu

Data breaches and cyber-attacks are common occurrences for companies and businesses worldwide these days. In fact, these instances are growing daily and becoming increasingly severe in intensity.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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How to Maximize Your Video Content: Content Splintering and Intelligent Repurposing

Duct Tape Marketing

How to Maximize Your Video Content: Content Splintering and Intelligent Repurposing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections.

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AI is Changing Content Marketing in 2024, Hereamp;rsquo;s How

Zumvu

Content marketing has changed for good, and it’s all because of Artificial Intelligence. Stories abound of marketers pushing out more content than they’ve ever done in short timeframes.

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What business are you in … Really?

Businesses Grow

What business are you in? That is one of the most deceptively difficult questions you’ll face. Here’s an example from my personal experience. One of my first consulting customers was a regional telecom company. This was a company run by engineers who were proud of their ability to offer the very latest technology. But when I asked customers why they valued this company, they cared nothing for the technology.

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Instagram Is Testing Non-Skippable Ads: What Does This Mean for Marketers?

Rock Content

In recent years, the prevalence of advertisements on social media has become increasingly dominant. Social media platforms continually seek ways to optimize ad delivery, ensuring that advertisers achieve maximum return on investment (ROI). At the same time, one of the key metrics that social networks consistently pursue is user screen time. This metric is crucial because the longer the screen time, the more ads are viewed, and it is closely linked to the user experience on the platform.

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15 Abandoned cart email best practices to make more sale

AWeber

One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, an abandoned cart email serves as a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out. In fact, on average, 70.2% of online carts are abandoned.