Duct Tape Marketing

JANUARY 4, 2025

Weekend Favs January 4th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

Marketing 44

Marketing Marketers 44

Unbounce

JANUARY 4, 2025

/ A/B Testing How to analyze A/B testing results: A simple 6-step guide By Josh Gallant. Updated on January 4, 2025. 12 min read A/B testing is a fundamental and foundational technique for data-driven marketers everywhere. By pitting two versions of your marketing assets against each otherwhether its a webpage, an email, or an adyou can see what performs better.

User-Generated 52

User-Generated eCommerce Copywriting Promotion 52

Vertical Response

JANUARY 4, 2025

Are you a small business owner looking for ways to boost holiday sales and grow your email subscriber list? In this mini case study, well walk you through the real-life example of Charming Candle Co., an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96