Aspiration Marketing
APRIL 9, 2025
Imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might reel in some interesting creatures, but how many will be the ones you're truly after? Content marketing without buyer personas often feels similar. Businesses struggle to create content that resonates with their ideal customers, wasting time and resources on ineffective campaigns.
Martech
APRIL 9, 2025
AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?
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Hootsuite
APRIL 9, 2025
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (Its fun math, we promise.) Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhere Across platforms, short-form video is the way to go for memorable and engaging content.
Martech
APRIL 9, 2025
I recently bought a pair of Beats headphones not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they were good enough for King James, they must give me at least a sliver of his focus, drive or swagger. After wearing them to the gym a week, I asked my workout buddy if I seemed more intense.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Sprout Social
APRIL 9, 2025
Millions of social posts flood the internet every day. So how do you cut through the noise and find the social audience insights that matter to your brand? With the right social listening tool , thats how. A simple Google Alert wont cut it anymore. To stay ahead, you need a strategic, industry-specific approach. Social listening uncovers the sentiments, preferences and pain points shaping your audiences point of viewhelping you make smarter decisions, not just in marketing, but across your entir
Martech
APRIL 9, 2025
Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing. See terms. Google’s taking an ecosystem approach to agentic AI (and Salesforce is included) Salesforce may be making the most noise in agentic AI, but Goo
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Animalz blog
APRIL 9, 2025
Your boss thinks AI can 10x your content output. LinkedIn is full of people saying they replaced their entire content team. You’ve tried it yourself. And yeah, it kind of works. But it also kind of… doesnt. This is for the skeptics-in-the-middle: content marketers who have seen the potential, bumped into the limitations, and now find themselves wondering what to do next.
Lynton Web
APRIL 9, 2025
When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Without a standardized system, leads often fall into a "black hole" when passed between brands, resulting in lost opportunities and revenue. Imagine this scenario: a potential customer inquires about a playground project through your corporate website.
SocialPilot
APRIL 9, 2025
Bluesky and Threads are two newer text-based social media apps competing to become the new Twitter (now X). Both offer unique features and experiences for users, helping brands connect with their audiences, share valuable content, and boost visibility and engagement. However, they follow different approaches. While Bluesky is more about decentralization and privacy, Threads integrates well with Instagram and lets you capitalize on your existing followers, profile settings, and ad opportunities.
illumin
APRIL 9, 2025
Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Walk away with expert insights to elevate your campaigns while staying ethical and compliant in a rapidly evolving landscape. Guest speaker Garett Senez is an award-winning marketer, with 20 years of sales and marketing experience for leading consumer brands like L’Oreal and AB InBev.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Duct Tape Marketing
APRIL 9, 2025
Choosing the Right Marketing Practice Growth Program: A Clear Guide to Types, Fit, and Costs written by John Jantsch read more at Duct Tape Marketing Table of Contents TL;DR: Whats the Best Marketing Program for You? Why Consider a Marketing Leadership Program? (And Do You Really Need One?) Types of Marketing Programs for Consultants & Agencies Tactical Skills Courses for Marketing Consultants: Entry-Level Business Foundations Programs: Multi-Day Intensive Workshops: License-Based Certificat
Sprout Social
APRIL 9, 2025
Sprout Social leverages AI to assist brands in finding their optimal posting times on social media. Discover several resources to help you.
SMA Marketing
APRIL 9, 2025
In a recent episode of The Growth Nexus Podcast, Ryan Shelley welcomed Garin Hess, the author of Selling is Hard, Buying is Harder, and founder of Consensus. Garin discussed the concept of buyer enablement and shared invaluable insights on rethinking your sales process by focusing on the buyer’s journey. What Is Buyer Enablement? In the.
Duct Tape Marketing
APRIL 9, 2025
Choosing the Best Marketing Certification or Growth Program for Agencies and Consultants written by John Jantsch read more at Duct Tape Marketing Table of Contents 1 TL;DR: Whats the Best Marketing Program for You? 2 Why Consider a Marketing Certification or Leadership Program? 3 Types of Marketing Certification Programs for Consultants & Agencies 4 How to Choose the Right Marketing Certification or Program Based on Your Goals 5 Making Your Decision: Which Marketing Certification or Training
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 9, 2025
The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. “You have to tear up your 2025 strategy and start afresh,” said Ewan McIntyre, chief of research and VP analyst for marketing at Gartner. “Unles
Duct Tape Marketing
APRIL 9, 2025
SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Prasanna Dhungel In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. With decades of experience spanning marketing, tech, and SaaS, Prasanna brings sharp insights into the rapidly evolving landscape of search engine optimizationespecially as AI transforms how users interact with sear
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