Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.

Event Marketing 65

Event Marketing Logistics Whitepaper Marketing 65

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 213

B2C Branding Content Marketing Marketing 213

Search Engine Land

JULY 9, 2024

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns Could lead to increased costs if proper negative keywords aren’t in place Between the lines.

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Advertisers Advertising Place Management 117

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 130

B2C Branding Content Marketing Marketing 130

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

illumin

JULY 9, 2024

As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.

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Martech

JULY 9, 2024

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.

Advertisers 105

Advertisers Advertising Product Branding 105

Martech

JULY 9, 2024

What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents are the best for their needs. However, successful adoptions of AI in marketing are much more likely to depend on something other than which technology a company selects.

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Transform Education Marketing Marketers 100

Search Engine Land

JULY 9, 2024

Google may have pressed pause on their phasing out of third-party cookies , but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape.

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Analytics User-Generated Place Search Marketers 94

The LeadG2 Blog

JULY 9, 2024

We all know leads are the lifeblood of business growth. But how do you uncover high-quality prospects who are genuinely interested in your offer? Let's explore some effective strategies for mining valuable leads through inbound marketing—moving beyond surface-level metrics to tap into a richer vein of potential customers.

Inbound Marketing 90

Inbound Marketing Marketing Marketers Customer 90

Kuno Creative

JULY 9, 2024

Want to ensure your healthcare content reaches the right people as they're searching? Follow these 6 steps to creating an SEO keyword strategy.

SEO 100

SEO Marketers Marketing 100

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Search Engine Land

JULY 9, 2024

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.

Advertisers 81

Advertisers Advertising Product Branding 81

Buffer Marketing

JULY 9, 2024

If you’ve ever been stumped for ideas on what to post on TikTok, you’re not alone. Our own audience at Buffer often tells us that ideas are a major barrier to content creation for them. Well, it looks like TikTok heard our cries and created a tool to address this specific issue: Creator Search Insights. This tool is a game changer and is extremely valuable for both creators and brands looking to grow on the platform.

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Fashion Food Analytics SEO 77

Search Engine Land

JULY 9, 2024

Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. Why we care. This reversal affects advertisers in healthcare, public policy and addiction treatment sectors who were preparing for new advertising possibilities. Key details: The original update was set for June.

Health 76

Health Advertisers Advertising Promotion 76

Zumvu

JULY 9, 2024

Even at the beginning of the COVID-19 pandemic, questions were raised about how to cope with the effect of chaos and uncertainty when it comes to the transition of work to a remote format.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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AWeber

JULY 9, 2024

You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank screen. You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting.

Transform 67

Transform eBook Shipping User-Generated 67

David Meerman Scott

JULY 9, 2024

Fascinating research via Hopelab and the Center for Digital Thriving at Harvard Graduate School of Education examining how young people perceive and interact with generative AI technologies show very slow adoption of this transformational technology. I think our educational system is to blame for not bringing AI into the classroom.

Education 64

Education Transform 64

Duct Tape Marketing

JULY 9, 2024

Gain Freedom From the Fear of the Future: How to Thrive in an Uncertain World written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity.

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Transform New Technology Management Customer 63

Six & Flow

JULY 9, 2024

We recently came across an article by Gartner about data quality and how poor data quality - which is often a result of data silos, can cost organisations about $12.9 million!

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

Customer

Search Engine Land

JULY 9, 2024

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization ( SEO ), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it a question, you’ll likely see an AI-generated blurb at the top of your search results. If you own a business and have spent time and resources vying for that top search position with SEO, this shift might be frustrating.

SEO 90

SEO User-Generated Education Digital Marketing 90

Martech

JULY 9, 2024

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet.

Law 113

Law Marketing Marketers Analytics 113

Marketing Insider Group

JULY 9, 2024

Marketing your business is necessary to drive growth, and using new methods should be part of this process. For B2B companies, effective branding can be the key to unlocking new opportunities and forging solid partnerships with other organizations. But what exactly are B2B brand campaigns? In short, these campaigns are strategic efforts that aim to promote a business’s identity, values, and offerings to other companies.

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Branding Whitepaper B2C Finance 106

Spiralytics

JULY 9, 2024

In this digital age, where every click counts, and every impression matters, LinkedIn stands out as the platform for professionals and businesses to connect, engage, and grow. LinkedIn isn’t just another social media platform; it’s a dynamic ecosystem with plenty of opportunities for marketers to showcase their brands and attract top talent.

User-Generated 52

User-Generated Finance Transform Advertisers 52

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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.

Email Marketing