Thu.Nov 21, 2024

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Unlocking the Potential of Bluesky Social for Sales & Marketing

SMEI

Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. As a decentralized network focused on transparency and user control, Bluesky offers unique opportunities for sales and marketing professionals to stand out.

Transform 149
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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs.

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Short form vs long form content: Which do audiences prefer?

Hootsuite

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) long form content can really dig into a subject (and convert social media users into paying customers, too).

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Developing Strategic Partnerships That Scale With Less Effort

Social Media Examiner

Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow? In this article, you'll discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience. 4 Types of Scalable Strategic Partnerships to Consider Strategic partnerships extend far beyond short-term transactions, simple business […] The post Developing Strategic Partnerships That Scale With Less Effort appeared firs

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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AI-powered martech releases and news: November 21

Martech

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots.

Law 108
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Social Proof Basics and Beyond: How to Get the Most Out of Customer Feedback

Scoop.it!

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof. Most people do their homework before buying. They’re googling reviews, asking friends, and scrolling through comments.

Customer 110

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The Future of Social Media Management in CRM Systems

Marketing Insider Group

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.

CRM 107
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Salesforce: AI will drive $61 billion in online Cyber Week sales

Martech

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases. What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. Global online sales dipped slightly YoY in October, but rose 8% in the first week of November, indicating that activity is picking up for the holidays.

Retail 105
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What Is Interaction to Next Paint and How Does It Impact Marketing?

Aspiration Marketing

Have you ever clicked a button on a website, only to be greeted by an agonizing wait? You're stuck in molasses, watching the loading icon spin endlessly. This frustrating slowness might be caused by a hidden culprit called Interaction to Next Paint (INP).

Marketing 264
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Why ‘risk on marketing investment’ is the new ROMI

Martech

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.

Transform 101
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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The Weekly Scroll by Buffer: 22.11.24

Buffer Marketing

Hey folks 👋 It’s been a very blue week in social — a Blue sky week, that is. We’re big fans of Bluesky here at Buffer and have been since we first heard whispers about it last year. Fun fact: I’m user number #562! Bluesky is having a moment, and as such, we’ve pooled all the resources we can find to help you get your feet wet (or dive right in).

Customer 100
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Why ‘risk on marketing investment’ is the new ROI

Martech

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.

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From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement

Customers.ai

Meta ads are everywhere (and we mean everywhere!) but despite their prominence, not all of them do their job – drive sales. And if your ads aren’t grabbing attention, sparking interest, or getting clicks, they’re just background noise. That’s why Meta ads engagement is the metric that really matters. Here’s a stat to think about – Facebook’s average CTR (click-through rate) across all industries is a slim 0.9%.

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Holiday shopping trends for 2024

illumin

Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.

Gen Z 105
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Zeta stock rebounds after detailed report rebuttal

Martech

Zeta Global’s stock price jumped 15% yesterday as the company issued a detailed rebuttal to a report critical of its financial practices. Shares closed at $25.4 Wednesday after opening at $22. Last week, short-seller Culper Research issued a report alleging the AI marketing cloud company “formed ‘two-way’ contracts with third-party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growt

Price 79
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How to Ask The Right Questions Using Thoughtful Curiosity

Duct Tape Marketing

How to Ask The Right Questions Using Thoughtful Curiosity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dr. Amber L. Wright In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Amber L. Wright is a communication expert, coach, facilitator, and former communication professor.

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Revive 2.0: The Content Refresh Tool for Instant Decay Analysis

Animalz blog

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic. Today, we’re launching a major update of Revive with: Full compatibility with Google Analytics 4 (GA4) Instant reports (no more 24-hour wait) More data filters for faster insights Mobile-optimized interface A short video walkthrough of the new Revive content refresh tool.

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AI readiness checklist: 7 key steps to a successful integration

Martech

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. However, successful AI integration requires more than just buying the latest tools. It’s about assessing whether your business is prepared to transparently support, implement and sustain AI initiatives. This readiness checklist will guide you through the crucial areas to evaluate — ensuring your AI journey begins on solid ground. 1.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Six Effective Strategies for Tech Content Marketing

Kuno Creative

The best word to describe the landscape of technology and product marketing in 2024 is oversaturated. With the ease of accessibility to content creation platforms like Canva and CapCut and the presence of social media as an organic and paid marketing tool, it can be easy to feel like a drop of ink in a bucket of black paint when you post your content.

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The Financial Advantage of Hiring a RevOps Agency

Six & Flow

When it comes to Revenue Operations (RevOps) , the goal is simple: align your marketing, sales, and customer success teams to drive predictable, scalable growth. But achieving this isn’t as straightforward. You need expertise, a strategic approach, and a clear focus on efficiency. For many businesses, the question arises: should you hire an in-house team or work with a specialised agency?

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Marketing Strategies for Manufacturers

SMA Marketing

Manufacturers operate under distinctly different dynamics than consumer-facing industries. As a loyal partner of other brands, your marketing uniquely focuses on B2B strategies. Traditionally, manufacturers prefer to remain in the background, acting as the fuel driving industrial growth while ensuring the spotlight stays on consumer-facing companies.

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Synup vs. Yext: Which Review Management Tool is Best for Your Business?

SocialPilot

Businesses are constantly fighting for online visibility and building better business reputations. For this reason, all companies are adapting to the dynamic trends in social media, review management, and more. This is where review management tools such as Synup and Yext find their importance. These two tools can help you respond, gather, and track reviews across multiple sites from a single dashboard.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers

David Meerman Scott

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.

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Telia's Digital Transformation: Innovation In Telecom Marketing | 2020

Bannerflow

In the competitive field of telecom marketing, having advertising that stands out from the crowd is essential. Which is why applying the latest practices and using the best technology is key for the leading operators.

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Viral marketing: Is there a recipe for going viral in 2025?

Hootsuite

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Make us go viral. But hold the eye rolls. After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured.

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How Svea Ekonomi Creates Engaging Display Advertising

Bannerflow

Creating engaging digital advertising is especially important when you have only seconds to make an impact. Within banking getting the right person to take notice of your ads in those couple of seconds is essential for success.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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Instagram for Everyone: Personal Profiles Now Available

Buffer Marketing

Managing social posts for all your accounts in one place makes life so much easier — that’s what Buffer is all about. While we’ve supported Creator and Business Instagram profiles for a while, many of you have asked for the ability to schedule content to your personal Instagram profiles too. We’re happy to share that now you can!

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Demo Post for Glossary (Not Indexed)

Customers.ai

Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! From email marketing to customer reviews to SEO, the possibilities are almost endless. But with so many choices, figuring out which ones are actually worth your time can be tricky. Here’s the thing – not every app is a perfect fit for every business. The key is finding the tools that match your specific goals.