Aspiration Marketing
NOVEMBER 21, 2024
Have you ever clicked a button on a website, only to be greeted by an agonizing wait? You're stuck in molasses, watching the loading icon spin endlessly. This frustrating slowness might be caused by a hidden culprit called Interaction to Next Paint (INP).
SMEI
NOVEMBER 21, 2024
Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. As a decentralized network focused on transparency and user control, Bluesky offers unique opportunities for sales and marketing professionals to stand out.
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Hubspot Marketing
NOVEMBER 21, 2024
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs.
Martech
NOVEMBER 21, 2024
Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Scoop.it!
NOVEMBER 21, 2024
Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof. Most people do their homework before buying. They’re googling reviews, asking friends, and scrolling through comments.
Martech
NOVEMBER 21, 2024
“I am excited to introduce our next step in this journey,the Webex AI agent. This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
NOVEMBER 21, 2024
Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.
Martech
NOVEMBER 21, 2024
Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases. What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. Global online sales dipped slightly YoY in October, but rose 8% in the first week of November, indicating that activity is picking up for the holidays.
Social Media Examiner
NOVEMBER 21, 2024
Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow? In this article, you'll discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience. 4 Types of Scalable Strategic Partnerships to Consider Strategic partnerships extend far beyond short-term transactions, simple business […] The post Developing Strategic Partnerships That Scale With Less Effort appeared firs
Martech
NOVEMBER 21, 2024
For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Customers.ai
NOVEMBER 21, 2024
Meta ads are everywhere (and we mean everywhere!) but despite their prominence, not all of them do their job – drive sales. And if your ads aren’t grabbing attention, sparking interest, or getting clicks, they’re just background noise. That’s why Meta ads engagement is the metric that really matters. Here’s a stat to think about – Facebook’s average CTR (click-through rate) across all industries is a slim 0.9%.
illumin
NOVEMBER 21, 2024
Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.
Martech
NOVEMBER 21, 2024
For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
Buffer Marketing
NOVEMBER 21, 2024
Hey folks 👋 It’s been a very blue week in social — a Blue sky week, that is. We’re big fans of Bluesky here at Buffer and have been since we first heard whispers about it last year. Fun fact: I’m user number #562! Bluesky is having a moment, and as such, we’ve pooled all the resources we can find to help you get your feet wet (or dive right in).
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
NOVEMBER 21, 2024
Zeta Global’s stock price jumped 15% yesterday as the company issued a detailed rebuttal to a report critical of its financial practices. Shares closed at $25.4 Wednesday after opening at $22. Last week, short-seller Culper Research issued a report alleging the AI marketing cloud company “formed ‘two-way’ contracts with third-party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growt
Duct Tape Marketing
NOVEMBER 21, 2024
How to Ask The Right Questions Using Thoughtful Curiosity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dr. Amber L. Wright In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Amber L. Wright is a communication expert, coach, facilitator, and former communication professor.
SocialPilot
NOVEMBER 21, 2024
Businesses are constantly fighting for online visibility and building better business reputations. For this reason, all companies are adapting to the dynamic trends in social media, review management, and more. This is where review management tools such as Synup and Yext find their importance. These two tools can help you respond, gather, and track reviews across multiple sites from a single dashboard.
David Meerman Scott
NOVEMBER 21, 2024
As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Animalz blog
NOVEMBER 21, 2024
Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic. Today, we’re launching a major update of Revive with: Full compatibility with Google Analytics 4 (GA4) Instant reports (no more 24-hour wait) More data filters for faster insights Mobile-optimized interface A short video walkthrough of the new Revive content refresh tool.
Martech
NOVEMBER 21, 2024
Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. However, successful AI integration requires more than just buying the latest tools. It’s about assessing whether your business is prepared to transparently support, implement and sustain AI initiatives. This readiness checklist will guide you through the crucial areas to evaluate — ensuring your AI journey begins on solid ground. 1.
Kuno Creative
NOVEMBER 21, 2024
The best word to describe the landscape of technology and product marketing in 2024 is oversaturated. With the ease of accessibility to content creation platforms like Canva and CapCut and the presence of social media as an organic and paid marketing tool, it can be easy to feel like a drop of ink in a bucket of black paint when you post your content.
Customers.ai
NOVEMBER 21, 2024
Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! From email marketing to customer reviews to SEO, the possibilities are almost endless. But with so many choices, figuring out which ones are actually worth your time can be tricky. Here’s the thing – not every app is a perfect fit for every business. The key is finding the tools that match your specific goals.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Bannerflow
NOVEMBER 21, 2024
In the competitive field of telecom marketing, having advertising that stands out from the crowd is essential. Which is why applying the latest practices and using the best technology is key for the leading operators.
Six & Flow
NOVEMBER 21, 2024
When it comes to Revenue Operations (RevOps) , the goal is simple: align your marketing, sales, and customer success teams to drive predictable, scalable growth. But achieving this isn’t as straightforward. You need expertise, a strategic approach, and a clear focus on efficiency. For many businesses, the question arises: should you hire an in-house team or work with a specialised agency?
Bannerflow
NOVEMBER 21, 2024
Creating engaging digital advertising is especially important when you have only seconds to make an impact. Within banking getting the right person to take notice of your ads in those couple of seconds is essential for success.
SMA Marketing
NOVEMBER 21, 2024
Manufacturers operate under distinctly different dynamics than consumer-facing industries. As a loyal partner of other brands, your marketing uniquely focuses on B2B strategies. Traditionally, manufacturers prefer to remain in the background, acting as the fuel driving industrial growth while ensuring the spotlight stays on consumer-facing companies.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hootsuite
NOVEMBER 21, 2024
If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Make us go viral. But hold the eye rolls. After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured.
Buffer Marketing
NOVEMBER 21, 2024
Managing social posts for all your accounts in one place makes life so much easier — that’s what Buffer is all about. While we’ve supported Creator and Business Instagram profiles for a while, many of you have asked for the ability to schedule content to your personal Instagram profiles too. We’re happy to share that now you can!
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