Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Hubspot Marketing

JULY 11, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.

Copywriting 129

Copywriting Transform 129

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this),

Branding 129

Branding B2C Management Product 129

Martech

JULY 11, 2024

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their

Marketers 136

Marketers Marketing Customer Customer Journey 136

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Search Engine Land

JULY 11, 2024

Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Google then announced the rollout of AI Overviews in the U.S. at Google I/O in May, and the trend continued.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.

CRM 108

CRM Marketing Automation Platform User-Generated Price 108

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. They’re serious about this, too. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers.

User-Generated 109

User-Generated Retail SEO Advertisers 109

Social Media Examiner

JULY 11, 2024

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today's digital landscape, you understand the immense power of video content. […] The post Video Content Marketing Strategy: Balancing Quality and Quantity appeared first on Social Media Examiner.

Marketing Strategy 136

Marketing Strategy Content Marketing Marketers Marketing 136

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

Transform 107

Transform Outbound Marketing Entertainment Inbound Marketing 107

Aspiration Marketing

JULY 11, 2024

Are you feeling overwhelmed by the hiring process? Resumes piling up, inboxes overflowing, and not enough hours in the day to sort through it all? You're not alone. Hiring can be a time-consuming and chaotic battle, especially for busy businesses. But what if there was a way to streamline the process, improve your candidate experience, and free up valuable time and resources?

Branding 165

Branding Marketing Marketers 165

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Content Marketing Institute

JULY 11, 2024

Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.

Marketing 121

Marketing Marketers 121

Search Engine Land

JULY 11, 2024

Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard GA4 property URL Append “/advertising/key-event-differences” to the URL The full URL should resemble: &#

Analytics 111

Analytics Advertisers Advertising Marketing 111

CopyBlogger

JULY 11, 2024

Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling. Continue Reading The post 17 AI Content Tools You Need To Try appeared first on Copyblogger.

Content Marketing 111

Content Marketing Marketing Marketers 111

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance.

Transform 91

Transform Finance Shipping Place 91

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Practical eCommerce - Marketing

JULY 11, 2024

Three recent Google Ads updates have received little notice but impact most advertisers. The post Google Ads Alters Design, Broad Match, Payments appeared first on Practical Ecommerce.

eCommerce 103

eCommerce Advertising Advertisers 103

Search Engine Land

JULY 11, 2024

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if they don’t sell products on the platform.

eCommerce 83

eCommerce User-Generated Advertisers Advertising 83

Martech

JULY 11, 2024

Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, metadata, tagging, etc. It offers data consistency, not least to widely distributed organizations.

Branding 88

Branding Customer Marketing Marketers 88

Search Engine Land

JULY 11, 2024

SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how to balance work and account management. When to push back. How to manage stress. Workload management. And a lot more. Go easy on yourself First, you need to go easy on yourself. SEO is complex. You’re often expected to work miracles quickly, trying to keep clients happy.

Management 76

Management SEO Communications PR 76

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

JULY 11, 2024

How Music Transformed My Business Approach written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Stephanie always enjoyed songwriting, singing, and guitar-playing and got involved in Nashville performing songwriter workshops.

Transform 85

Transform Customer Email Marketing Product 85

The LeadG2 Blog

JULY 11, 2024

Imagine wielding a tool that simultaneously showcases your expertise, cultivates potential clients, and propels your conversion rates skyward. That's the power of high-quality, premium content in today's digital landscape. But here's the million-dollar question: How do you cut through the noise and ensure your valuable insights land in front of the right eyes?

Transform 74

Transform Content Marketing Marketing Marketers 74

Search Engine Land

JULY 11, 2024

Google now lets you set your shipping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including product-level merchant listing markup. If you’re an online merchant, you can use Google Search Console to view, add, and manage your shipping and return policies.

Shipping 59

Shipping Price Communications Management 59

Exposure Ninja

JULY 11, 2024

An SEO audit is like a health check for your site. It’s your chance to see what’s working , what’s not and where you can make some game-changing improvements. In this guide, we’ll walk you through an agency-style SEO audit. Don’t worry — we won’t overwhelm you with every nitty-gritty detail. Instead, we’ll focus on the most crucial elements , all laid out in a logical order that’ll make your audit process smooth and effective.

SEO 52

SEO Health User-Generated Analytics 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Rock Content

JULY 11, 2024

In 2024, online shopping is more than just an option. Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. However, the right tools can help take the guesswork out of setting up your store, content creation, and more.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Kuno Creative

JULY 11, 2024

Great content needs to be found to be effective, and that usually means winning the Google game to rank on page one. But do you know what the second-largest search engine is? Google’s little brother, YouTube. Content marketing videos are powerful and should be an integral part of your overall digital marketing strategy. For one, there’s the SEO value of video.

Video Marketing 59

Video Marketing Digital Marketing SEO Marketing Strategy 59

illumin

JULY 11, 2024

Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. But what is predictive AI and how does it work? Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising.

Manufacturing 52

Manufacturing Education Advertisers Advertising 52

yorCMO

JULY 11, 2024

How to know when it’s time for a rebrand and how to build and execute a rebranding strategy with your fractional CMO.

CMO 59

CMO 59

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Welcome Software

JULY 11, 2024

In the world of B2B e-commerce, supply chains are everything. We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. But there's a hidden factor transforming supply chains from the inside out: content. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions.

Transform 45

Transform Logistics Automobile Manufacturing 45

Search Engine Land

JULY 11, 2024

Alphabet’s rumored deal to acquire HubSpot is shelved, sources told Bloomberg (subscription required). Alphabet reportedly walked away from the deal weeks ago, according to Reuters. “Parties didn’t get to due-diligence stage in deal talks,” Bloomberg reported. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

Marketing 73

Marketing Marketers SEO 73

Lusha

JULY 11, 2024

Have you ever come across the terms “lead” and “prospect” and wondered what the difference is? In the fast-paced world of sales and marketing, it’s crucial to understand who qualifies as each. This guide will demystify the difference between leads and prospects , providing clear definitions, key distinctions, and strategies for qualifying , nurturing, and ultimately converting them into loyal customers.

Whitepaper 52

Whitepaper Transform CRM Key Performance Indicator 52

Lusha

JULY 11, 2024

In today’s fiercely competitive business landscape, attracting and converting customers is more challenging than ever. Every company, big or small, is vying for attention in a sea of information. So, how do you cut through the noise and not just attract eyeballs but also turn those viewers into loyal customers? The answer lies in mastering two crucial marketing strategies: demand generation and lead generation.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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