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Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.
Are you feeling overwhelmed by the hiring process? Resumes piling up, inboxes overflowing, and not enough hours in the day to sort through it all? You're not alone. Hiring can be a time-consuming and chaotic battle, especially for busy businesses. But what if there was a way to streamline the process, improve your candidate experience, and free up valuable time and resources?
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.
As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator. I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this),
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their
Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Google then announced the rollout of AI Overviews in the U.S. at Google I/O in May, and the trend continued.
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.
Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. It’s more than just link bait; it’s future-proofing your SEO strategy.
Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today's digital landscape, you understand the immense power of video content. […] The post Video Content Marketing Strategy: Balancing Quality and Quantity appeared first on Social Media Examiner.
CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard GA4 property URL Append “/advertising/key-event-differences” to the URL The full URL should resemble: &#
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance.
You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. They’re serious about this, too. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers.
Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if they don’t sell products on the platform.
How Music Transformed My Business Approach written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Stephanie always enjoyed songwriting, singing, and guitar-playing and got involved in Nashville performing songwriter workshops.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how to balance work and account management. When to push back. How to manage stress. Workload management. And a lot more. Go easy on yourself First, you need to go easy on yourself. SEO is complex. You’re often expected to work miracles quickly, trying to keep clients happy.
Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, metadata, tagging, etc. It offers data consistency, not least to widely distributed organizations.
Imagine wielding a tool that simultaneously showcases your expertise, cultivates potential clients, and propels your conversion rates skyward. That's the power of high-quality, premium content in today's digital landscape. But here's the million-dollar question: How do you cut through the noise and ensure your valuable insights land in front of the right eyes?
Google now lets you set your shipping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including product-level merchant listing markup. If you’re an online merchant, you can use Google Search Console to view, add, and manage your shipping and return policies.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
An SEO audit is like a health check for your site. It’s your chance to see what’s working , what’s not and where you can make some game-changing improvements. In this guide, we’ll walk you through an agency-style SEO audit. Don’t worry — we won’t overwhelm you with every nitty-gritty detail. Instead, we’ll focus on the most crucial elements , all laid out in a logical order that’ll make your audit process smooth and effective.
In 2024, online shopping is more than just an option. Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. However, the right tools can help take the guesswork out of setting up your store, content creation, and more.
Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. But what is predictive AI and how does it work? Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising.
In the world of B2B e-commerce, supply chains are everything. We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. But there's a hidden factor transforming supply chains from the inside out: content. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.
Alphabet’s rumored deal to acquire HubSpot is shelved, sources told Bloomberg (subscription required). Alphabet reportedly walked away from the deal weeks ago, according to Reuters. “Parties didn’t get to due-diligence stage in deal talks,” Bloomberg reported. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.
Three recent Google Ads updates have received little notice but impact most advertisers. The post Google Ads Alters Design, Broad Match, Payments appeared first on Practical Ecommerce.
Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling. Continue Reading The post 17 AI Content Tools You Need To Try appeared first on Copyblogger.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Great content needs to be found to be effective, and that usually means winning the Google game to rank on page one. But do you know what the second-largest search engine is? Google’s little brother, YouTube. Content marketing videos are powerful and should be an integral part of your overall digital marketing strategy. For one, there’s the SEO value of video.
Have you ever come across the terms “lead” and “prospect” and wondered what the difference is? In the fast-paced world of sales and marketing, it’s crucial to understand who qualifies as each. This guide will demystify the difference between leads and prospects , providing clear definitions, key distinctions, and strategies for qualifying , nurturing, and ultimately converting them into loyal customers.
In today’s fiercely competitive business landscape, attracting and converting customers is more challenging than ever. Every company, big or small, is vying for attention in a sea of information. So, how do you cut through the noise and not just attract eyeballs but also turn those viewers into loyal customers? The answer lies in mastering two crucial marketing strategies: demand generation and lead generation.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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