Aspiration Marketing
SEPTEMBER 12, 2024
For those who know about SEO, weaving keywords into your content isn't just smart—it's essential. Yet, there's a sneaky pitfall that even the most diligent businesses might stumble into keyword cannibalization. This misstep can quietly nibble away at your SEO success. So, to avoid this common pitfall, let's discuss keyword cannibalization and how to prevent it.
Martech
SEPTEMBER 12, 2024
Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. 77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork.
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Hubspot Marketing
SEPTEMBER 12, 2024
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce.
Martech
SEPTEMBER 12, 2024
There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. This data fragmentation narrows the insight we can gain into our data, as no platform allows you to process everything you know about contacts.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Social Media Examiner
SEPTEMBER 12, 2024
Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? In this article, we’ll explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts. What Is a […] The post Brand Video Strategy: Building Instant Connections With Your Future Customers appeared first on Social Media Examiner.
Martech
SEPTEMBER 12, 2024
Oracle is announcing several enhancements to Oracle Unity CDP , a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier using Oracle Fusion Cloud. The announcements came today at Oracle CloudWorld in Las Vegas. New capabilities within Oracle Unity. The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 12, 2024
Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing.
Search Engine Land
SEPTEMBER 12, 2024
With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us.
Content Marketing Institute
SEPTEMBER 12, 2024
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
Martech
SEPTEMBER 12, 2024
Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to ef
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Kuno Creative
SEPTEMBER 12, 2024
Did you know that 78% of consumers find sustainability is an important aspect of their lifestyle? Unfortunately, many companies aren't using effective sustainable marketing strategies to tell their story. This is understandable, as it's easy to get lost in the twists and turns of the sustainability maze. However, using these five sustainable marketing principles can help your company stay on track and reach its sustainability goals.
Buffer Marketing
SEPTEMBER 12, 2024
Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with a mission of celebrating women, especially Black women.
Search Engine Land
SEPTEMBER 12, 2024
B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, but… You also need to write for a sophisticated audience to build credibility to ever eventually see said ROI. Most brands skew too far in one direction or the other. Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust with discerning prospects.
Martech
SEPTEMBER 12, 2024
The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
SEPTEMBER 12, 2024
Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information.
Duct Tape Marketing
SEPTEMBER 12, 2024
The Power of Expert Feedback in Improving Writing Skills written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Tim Grahl In this episode of the Duct Tape Marketing Podcast , I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback.
Search Engine Land
SEPTEMBER 12, 2024
First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, advertisers can secure prime ad placement at the beginning of a YouTube session across any content, enhancing relevance and impact.
The LeadG2 Blog
SEPTEMBER 12, 2024
Aligning your sales and marketing efforts is essential for driving growth and maximizing return on investment (ROI) in today’s competitive business landscape. A seamless data flow between these departments ensures that marketing attracts ideal customers for sales, and sales teams have the lead intelligence they need to convert those prospects into customers.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
SEPTEMBER 12, 2024
Guest posts are among the first methods people hear about when learning about link building. There are definitely wrong ways to do guest posting. But if done right, guest posts can also provide opportunities to get some fast wins for websites. Why guest posting is still a worthwhile topic Before we dive in, I want to express my hesitation about this topic.
Scoop.it!
SEPTEMBER 12, 2024
Does your digital marketing strategy involve hosting physical or virtual events? Or even if you don’t organize them, do you attend many of these events? Then you should try curating event content as part of your content strategy. It can be a great way to continue benefiting from the event in the long term. From event videos and expert interviews to testimonials and presentations, a successful event can be a treasure trove of valuable content for your company blogs, newsletters, and social media
Search Engine Land
SEPTEMBER 12, 2024
Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to effectively i
Sprout Social
SEPTEMBER 12, 2024
As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor. The award is a testament to the culture of innovation, collaboration, and excellence that permeates every aspect of this organization.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
yorCMO
SEPTEMBER 12, 2024
Discover how B2B organizations can redefine their brand to stay competitive in today's market and build a strong brand identity.
Spiralytics
SEPTEMBER 12, 2024
We’ve all been thereuploading a photo to Instagram or sharing a funny post on Facebook, only to see it barely make a splash. It’s frustrating when a piece of content you know deserves more attention doesn’t get the likes, comments, or shares you expected. This problem isn’t unique to brands or content creators either; anyone who’s ever posted online has likely experienced this.
SMA Marketing
SEPTEMBER 12, 2024
Your manufacturing company competes on product differentiation, cost, and customer service. Throw sustainability and innovation into the mix, and you have your hands full trying to communicate the value of your products and outpace your competitors. How can you tell your customers, employees, and investors that you reign supreme in these areas? Branding.
illumin
SEPTEMBER 12, 2024
Artificial intelligence (AI) is taking over the media industry, or so platforms like ChatGPT would have you believe. While AI is still a far way off from becoming a true labor replacement, it is understandable that people (and specifically marketers) are worried. With new technology comes an important discussion around the ethics and practicality of evolving capabilities.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Sprout Social
SEPTEMBER 12, 2024
There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.
Spiralytics
SEPTEMBER 12, 2024
We’ve all been there—uploading a photo to Instagram or sharing a funny post on Facebook, only to see it barely make a splash. It’s frustrating when a piece of content you know deserves more attention doesn’t get the likes, comments, or shares you expected. This problem isn’t unique to brands or content creators either; anyone who’s ever posted online has likely experienced this.
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