Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics.

SEO 124

SEO User-Generated Transform eCommerce 124

Aspiration Marketing

JULY 16, 2024

Recognizing your brand's strengths in the dynamic marketing landscape is pivotal in shaping a successful strategy. What distinguishes you from the competition? What exceptional qualities position your brand as the undeniable choice for your target audience? Understanding your company's areas of excellence empowers you to customize your messaging, captivate your ideal customers, and, ultimately, fulfill your marketing aspirations.

Branding 169

Branding Customer Marketing Marketers 169

Martech

JULY 16, 2024

CMOs have the shortest tenures of C-suite executives. One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

Finance 121

Finance Non-Profit Transform CMO 121

Search Engine Land

JULY 16, 2024

Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The evolution of a new digital landscape can bring opportunities and challenges. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction an

Transform 112

Transform User-Generated New Technology Promotion 112

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.

Advertisers 113

Advertisers Advertising Branding Marketing 113

Search Engine Land

JULY 16, 2024

Google said the next Google core update may be released “in the coming weeks.” Google does not yet have a date for when that core update will start to roll out because Google does not know until the core update is tested, evaluated and approved to be incorporated into Google Search – and that has not happened yet. What Google said.

SEO 106

SEO 106

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that 500 million posts are sent per day—that’s like 6,000 posts each second! Isn’t that overwhelming? How are you even going to cut through this noise and get more engagement and clicks on your Twitter timeline? Well, one of the contributing factors to getting maximum clicks and engagement is publishing witty and captivating content while your audience is online.

Analytics 104

Analytics User-Generated Social Media Marketing Branding 104

Martech

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.

Transform 106

Transform Customer loyalty Fashion Promotion 106

Social Media Examiner

JULY 16, 2024

Want to create better video thumbnails without a graphic designer? Wondering if AI tools can help? In this article, we explore how to create great-looking YouTube thumbnails using AI tools. How to Create Visually Appealing Thumbnails With AI Custom YouTube thumbnails are crucial for getting people to click on your videos. But creating, testing, and […] The post How to Create Stunning AI Thumbnails for YouTube appeared first on Social Media Examiner.

Customer 100

Customer 100

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness. Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-pa

Advertisers 100

Advertisers Advertising Branding Product 100

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Marketing Insider Group

JULY 16, 2024

A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision. Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders.

Communications 111

Communications Market Trends Customer New Markets 111

Practical eCommerce - Marketing

JULY 16, 2024

Aligning content with each phase of a buying journey helps drive shoppers to a purchase. The post Content Mapping for Customer Journeys appeared first on Practical Ecommerce.

Customer Journey 92

Customer Journey Customer Shoppers eCommerce 92

Search Engine Land

JULY 16, 2024

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Although the last year has been challenging for a variety of reasons (Google, the economy, the rise of generative AI, etc.) it continues to be a good time to be a search marketer.

Search Marketers 87

Search Marketers Marketing Marketers Management 87

The LeadG2 Blog

JULY 16, 2024

If you’re a small business owner diving into the world of digital marketing, you've probably heard of HubSpot —a powerful suite of tools that can elevate your marketing, sales, and customer service game. But with so many options, how do you choose the right plan for your business without feeling overwhelmed? LeadG2 is one of only 3% of global Solutions Partners who have achieved HubSpot’s Diamond tier.

Price 81

Price Digital Marketing Product Customer 81

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Search Engine Land

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join this MarTech webinar, Why Data Standards Are the Key to Your Data Success , where industry experts will share actionable strategies for overcoming data challenges and achieving data excellence.

Transform 78

Transform Customer Marketing Marketers 78

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might do to our jobs. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Search Engine Land

JULY 16, 2024

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app install ads.

Real Estate 78

Real Estate Advertisers Advertising Promotion 78

Buffer Marketing

JULY 16, 2024

As a marketer, small business owner, or creator, you might be tempted to brush Reddit off as the domain of internet trolls and cat memes.  And while there is a fair bit of that on the platform, you can gain a huge amount of value from getting active in Reddit’s hundreds of thousands of niche communities.  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth

Marketing 63

Marketing Marketers Promotion Health 63

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

Customer

Search Engine Land

JULY 16, 2024

Google Notes , which launched in Search and Discover as a labs feature 8 months ago is officially ending today. “We’re excited to continue testing new ways to connect people to authentic, relatable voices and look forward to bringing some of our learnings from Notes into future product experiences,” Google told 9to5Google. What was Notes.

Product 78

Product SEO 78

Zumvu

JULY 16, 2024

Voice search has become an essential aspect of local SEO, changing how people seek information and find local companies. Furthermore, virtual assistants such as Siri or Alexa have become commonplace.

SEO 89

SEO 89

Search Engine Land

JULY 16, 2024

Google Business Profile chat feature will no longer initiate new chats, with existing chats to stop working on July 31st. Plus, Google Business Profiles will remove call history at the end of this month. This is not new, we told you this was coming a few months ago when we wrote – Google Business Profile chat and call history going away. New chats gone.

CRM 74

CRM Customer SEO 74

Duct Tape Marketing

JULY 16, 2024

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs). As the founder of Duct Tape Marketing, I’ve been working with SMBs for over 30 years, and I’ve found that many of these organizations face similar challenges when

CMO 71

CMO Customer Journey Communications Place 71

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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.

Email Marketing

Search Engine Land

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.

Transform 72

Transform Customer loyalty Fashion Promotion 72

Zumvu

JULY 16, 2024

SEO is a crucial factor current in the digital world that can help businesses boost their exposure to clients online. SEO refers to the process of ensuring your website and its pages are well placed within SERPs so that potential customers can easily locate you.

SEO 71

SEO Place Customer 71

Search Engine Land

JULY 16, 2024

Google is encouraging merchants to try out its new “Merchant Center Next” platform, promising enhanced features and simplified product management. However advertisers are citing issues with this evolution of Merchant Center. Why we care. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next).

Advertisers 71

Advertisers Advertising eCommerce Management 71

Set Up

JULY 16, 2024

In a similar fashion to last year, Evan Rosenthal , Set up ’s Manager of Strategic Partnerships, gathered a small number of the winners of 2024’s Cannes awards into a list. Here are some of his favorites in no particular order. Fair warning that this list includes very loose criteria. Campaigns are included because the advertisements are touching on a particularly meaningful topic that were effective and interesting.

Health 59

Health Entertainment Millennials PR 59

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Animalz blog

JULY 16, 2024

We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI). PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Jess Cook is creating this playbook at Island , where she’s the Head of Content and Comms.

PR 57

PR Copywriting B2C Place 57

Six & Flow

JULY 16, 2024

Did you know that "highly data-driven organisations are 3X more likely to report significant improvement in decision-making"? Thanks for helping me build my case on reporting, data, and insights, Think with Google. But with so many metrics available, how do you know which ones truly matter? Effective marketing reports cut through the noise, focusing on the key metrics that drive growth and efficiency.

Transform 52

Transform Marketing Marketers Marketing Strategy 52

Rock Content

JULY 16, 2024

Have you ever searched Google for a really specific question and weren’t quite confident that it would have an answer? The last time I did that was with something like, “What’s the history behind the sign ‘Every second counts’ in the kitchen in the series ‘The Bear’? I don’t remember because I watched the entire last season in one afternoon and forgot everything.” With no surprise, I must confess, I stumbled upon a subreddit brimming with comments

Gen Z 52

Gen Z User-Generated Transform SEO 52

illumin

JULY 16, 2024

The advertising world gets together at the Cannes Lions Festival every year to meet and celebrate the industry’s best and brightest. This year the festival was held from the 17 to the 21 of June and like every year before, the week was filled with a showcase of 2024’s most innovative ad campaigns alongside insightful discussions. The Cannes Lions Festival has inspiration around every corner as the marketing community raises its glass to its most creative members.

Advertisers 52

Advertisers Advertising Branding Marketing 52

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing