Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics.

SEO 138

SEO User-Generated Transform eCommerce 138

Aspiration Marketing

JULY 16, 2024

Recognizing your brand's strengths in the dynamic marketing landscape is pivotal in shaping a successful strategy. What distinguishes you from the competition? What exceptional qualities position your brand as the undeniable choice for your target audience? Understanding your company's areas of excellence empowers you to customize your messaging, captivate your ideal customers, and, ultimately, fulfill your marketing aspirations.

Branding 180

Branding Customer Marketing Marketers 180

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.

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Advertisers Advertising Branding Marketing 122

Search Engine Land

JULY 16, 2024

Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The evolution of a new digital landscape can bring opportunities and challenges. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction an

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Transform User-Generated New Technology Promotion 110

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

JULY 16, 2024

CMOs have the shortest tenures of C-suite executives. One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

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Finance Non-Profit Transform CMO 130

Social Media Examiner

JULY 16, 2024

Want to create better video thumbnails without a graphic designer? Wondering if AI tools can help? In this article, we explore how to create great-looking YouTube thumbnails using AI tools. How to Create Visually Appealing Thumbnails With AI Custom YouTube thumbnails are crucial for getting people to click on your videos. But creating, testing, and […] The post How to Create Stunning AI Thumbnails for YouTube appeared first on Social Media Examiner.

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Customer 121

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that 500 million posts are sent per day—that’s like 6,000 posts each second! Isn’t that overwhelming? How are you even going to cut through this noise and get more engagement and clicks on your Twitter timeline? Well, one of the contributing factors to getting maximum clicks and engagement is publishing witty and captivating content while your audience is online.

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Martech

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.

Transform 116

Transform Customer loyalty Fashion Promotion 116

Marketing Insider Group

JULY 16, 2024

A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision. Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders.

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Communications Market Trends Customer New Markets 122

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness. Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-pa

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Advertising Advertisers Branding Product 104

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. It was equal parts exciting, overwhelming, and harrowing.

Retail 104

Retail Advertising Advertisers Branding 104

Buffer Marketing

JULY 16, 2024

As a marketer, small business owner, or creator, you might be tempted to brush Reddit off as the domain of internet trolls and cat memes.  And while there is a fair bit of that on the platform, you can gain a huge amount of value from getting active in Reddit’s hundreds of thousands of niche communities.  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth

Marketers 95

Marketers Marketing Promotion Health 95

Duct Tape Marketing

JULY 16, 2024

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs). As the founder of Duct Tape Marketing, I’ve been working with SMBs for over 30 years, and I’ve found that many of these organizations face similar challenges when

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CMO Customer Journey Communications Place 89

Practical eCommerce - Marketing

JULY 16, 2024

Aligning content with each phase of a buying journey helps drive shoppers to a purchase. The post Content Mapping for Customer Journeys appeared first on Practical Ecommerce.

Customer Journey 101

Customer Journey Customer Shoppers eCommerce 101

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Zumvu

JULY 16, 2024

Voice search has become an essential aspect of local SEO, changing how people seek information and find local companies. Furthermore, virtual assistants such as Siri or Alexa have become commonplace.

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SEO 89

Search Engine Land

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join this MarTech webinar, Why Data Standards Are the Key to Your Data Success , where industry experts will share actionable strategies for overcoming data challenges and achieving data excellence.

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Transform Customer Marketers Marketing 74

Martech

JULY 16, 2024

AI dominates trade shows, boardrooms and sales conversations. It’s mentioned at nearly every event or webinar. With the potential of generative AI anbd other advanced AI models, this excitement is understandable. Customer data platforms (CDPs) are not immune from this hype and excitement. Since a CDP can collect and consolidate customer data from many sources, AI’s role in CDPs certainly doesn’t go unnoticed.

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Place Customer Analytics Branding 69

Search Engine Land

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.

Transform 69

Transform Customer loyalty Fashion Promotion 69

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

The LeadG2 Blog

JULY 16, 2024

If you’re a small business owner diving into the world of digital marketing, you've probably heard of HubSpot —a powerful suite of tools that can elevate your marketing, sales, and customer service game. But with so many options, how do you choose the right plan for your business without feeling overwhelmed? LeadG2 is one of only 3% of global Solutions Partners who have achieved HubSpot’s Diamond tier.

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Price Digital Marketing Product Customer 79

Search Engine Land

JULY 16, 2024

I’ve been getting an insane amount of questions lately from clients – actually, marketers in general – about SEO priorities in the wake of the big leak and the launch of AI Overviews. I’ve been in SEO for nearly 20 years and can’t remember anything to match it, even when Panda came out. Some of those inquiries have been from brands looking to start an SEO program from scratch, which I think is the cleanest way to look at what matters right now.

SEO 77

SEO Thought Leadership Branding Place 77

Animalz blog

JULY 16, 2024

We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI). PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Jess Cook is creating this playbook at Island , where she’s the Head of Content and Comms.

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PR Copywriting B2C Place 57

Search Engine Land

JULY 16, 2024

Google Business Profile chat feature will no longer initiate new chats, with existing chats to stop working on July 31st. Plus, Google Business Profiles will remove call history at the end of this month. This is not new, we told you this was coming a few months ago when we wrote – Google Business Profile chat and call history going away. New chats gone.

CRM 71

CRM Customer SEO 71

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might do to our jobs. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers.

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Content Marketing PR SEO Marketers 62

Search Engine Land

JULY 16, 2024

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Although the last year has been challenging for a variety of reasons (Google, the economy, the rise of generative AI, etc.) it continues to be a good time to be a search marketer.

Search Marketers 83

Search Marketers Marketers Marketing Management 83

Zumvu

JULY 16, 2024

SEO is a crucial factor current in the digital world that can help businesses boost their exposure to clients online. SEO refers to the process of ensuring your website and its pages are well placed within SERPs so that potential customers can easily locate you.

SEO 71

SEO Place Customer 71

Search Engine Land

JULY 16, 2024

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app install ads.

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Real Estate Advertisers Advertising Promotion 75

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

illumin

JULY 16, 2024

The advertising world gets together at the Cannes Lions Festival every year to meet and celebrate the industry’s best and brightest. This year the festival was held from the 17 to the 21 of June and like every year before, the week was filled with a showcase of 2024’s most innovative ad campaigns alongside insightful discussions. The Cannes Lions Festival has inspiration around every corner as the marketing community raises its glass to its most creative members.

Advertisers 52

Advertisers Advertising Branding Marketing 52

Search Engine Land

JULY 16, 2024

Google is encouraging merchants to try out its new “Merchant Center Next” platform, promising enhanced features and simplified product management. However advertisers are citing issues with this evolution of Merchant Center. Why we care. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next).

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Advertising Advertisers eCommerce Management 69

ConsumerTalk

JULY 16, 2024

Consumer feedback helps us create products and campaigns that truly resonate with our audience, foster loyalty, and succeed in the market.

Product 59

Product Marketing Marketers Digital Marketing 59

Search Engine Land

JULY 16, 2024

Google said the next Google core update may be released “in the coming weeks.” Google does not yet have a date for when that core update will start to roll out because Google does not know until the core update is tested, evaluated and approved to be incorporated into Google Search – and that has not happened yet. What Google said.

SEO 103

SEO 103

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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