Sun.Jul 14, 2024

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The new data layer in martech has taken hold as the foundation upon which marketing AI will be built

Chief Martec

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks. Two of our most important findings, however, were the prioritization and adoption of foundational capabilities that are necessary for marketing to harness the full power of AI: A unifie

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The Best Tips on How to Drive Organic Traffic to Your Website

Vertical Response

Want to get more visitors without paying for ads? Learn how to drive organic traffic to your website with these proven steps. This guide covers everything from understanding your audience to mastering SEO and creating great content. Get ready to boost your traffic naturally! Key Takeaways Understanding your target audience is crucial for creating relevant content that attracts and retains the right visitors to your website.

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