Aspiration Marketing

MAY 1, 2024

Picture this: a high-stakes sales call. Your prospect bombards you with questions, and your generic brochure feels woefully inadequate. This scenario plays out all too often, highlighting the critical need for powerful sales collateral. Targeted content bridges the gap between generic marketing materials and the specific needs of your prospects. When sales and marketing collaborate effectively, the sales team gains access to an arsenal of content that directly addresses customer concerns, smooth

Marketers 210

Marketers Marketing Customer Content Marketing 210

Hubspot Marketing

MAY 1, 2024

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming.

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Management Promotion Thought Leadership Education 135

Aspiration Marketing

MAY 1, 2024

Effective applicant tracking is essential in any organization's hiring process. By keeping track of applicants and candidates, you can maintain organization, enhance the candidate experience, and ultimately secure top talent for your team. With many options available in the market, many organizations understand the importance of having an efficient Applicant Tracking System (ATS) but often find themselves unsure of which one to choose.

CRM 130

CRM Marketing Marketers 130

Buffer Marketing

MAY 1, 2024

An image (or 35) speaks a thousand words. Swiping through a well-made carousel is one of the few pleasures on social media, and TikTok’s is no exception. Even better, the TikTok algorithm seems to have a knack for recommending the perfect carousel, making it a breeze to navigate through the end of your recommendations. Carousels have been popular on Instagram and LinkedIn and are now being prioritized by TikTok, making them a must-add to your content.

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Transform Fashion Finance Food 124

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Social Media Examiner

MAY 1, 2024

Could an overly detailed marketing strategy be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback? In this article, you’ll discover how agile marketing can improve results for your clients. Harnessing the Power of Agile Marketing In the rapidly evolving world of digital marketing, agencies and […] The post How to Improve Client Campaigns With Agile Marketing Strategies appeared first on Social Media Examiner.

Marketing Strategy 122

Marketing Strategy Marketers Marketing Digital Marketing 122

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered

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Customer Acquisition Advertising Advertisers Customer 122

Martech

MAY 1, 2024

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.

Transform 122

Transform Marketers Marketing Branding 122

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8% in April 2023.

Search Marketers 117

Search Marketers Marketers Marketing SEO 117

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Customer Journey 121

Customer Journey Marketing Automation Platform CRM User-Generated 121

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place.

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User-Generated Food Customer Place 106

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. It also announced new solutions to optimize in-store, online and call center customer experiences. The Strategy & Research Suite.

User-Generated 121

User-Generated Price Management Customer 121

Hubspot Marketing

MAY 1, 2024

Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. Let alone shortlist candidates and select the winning bid.

Communications 105

Communications User-Generated Transform Management 105

The CMO Survey

MAY 1, 2024

The post CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction appeared first on The CMO Survey.

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CMO Customer Marketers Marketing 100

Backlinko

MAY 1, 2024

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

SEO 97

SEO eCommerce User-Generated Product 97

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

MAY 1, 2024

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.

Transform 91

Transform Branding Whitepaper Customer 91

Duct Tape Marketing

MAY 1, 2024

How To Tell Data-Driven Stories: Crafting Compelling Narratives from Original Research written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research.

Transform 83

Transform Thought Leadership Real Estate CMO 83

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Some paid search specialists are no longer content with the status quo. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology.

User-Generated 82

User-Generated Advertisers Advertising Management 82

SmartBrief - Marketing

MAY 1, 2024

How generative AI makes scammers alarmingly convincing “Taylor Swift” giving away cookware. “Tom Hanks” shilling for a dental plan. “Grandchildren” asking for emergency funds. The rise of generative AI has been a boon for many people, and unfortunately, this includes scammers and hackers. Now people are making their losses public, celebrities are speaking out about their digital impersonators and government agencies are considering harsher measures to fight the rising tide of AI-powered security

Customer 78

Customer Marketing Marketers 78

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Unbounce

MAY 1, 2024

/ A/B Testing 10 A/B testing examples and case studies to inspire your next test By Paul Park. Updated on May 1, 2024. 17 min read Imagine dropping by your favorite ice cream shop to check out a new flavor of cold, creamy deliciousness and you’re faced with the ultimate decision: Mango Madness or Sweet Cereal Milk (yes, that’s an actual flavor).

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Gen Z Shoppers Fashion Transform 59

verse.ai

MAY 1, 2024

AI vs. Automation: Critical Differences How to Use AI For Sales and Marketing People often use the words AI and automation interchangeably. However, AI and automation are not the same thing. What is AI? What are the differences within AI vs. automation? By combining AI and automation, businesses unlock endless potential in terms of efficiency, [.] Read More. from AI vs.

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Marketing Marketers 52

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign. However, every strategy will always have the same fundamental goals and purposes behind it. That’s where the seven functions of marketing come in.

Finance 52

Finance Price Marketers Marketing 52

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. This strategic focus allows providers to showcase their empathy and expertise, enhancing their connection with potential clients and emphasizing the importance of seeking help.

Health 52

Health Transform Education Marketers 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Six & Flow

MAY 1, 2024

What is a Partner Ecosystem? When businesses choose to collaborate rather than compete, there’s so much that they can achieve together!

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Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Don’t be so quick to dismiss this idea. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? Thought Leadership is Not About Self-Promotion: Examples of Thought Leadership Content in Industrial Marketing B2B Thought Leadership Marketing is Your Strat

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Transform 52

Martech

MAY 1, 2024

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder to master, we have to make every “send” count. Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue.

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Customer Transform Email Marketing B2C 130