Hubspot Marketing
NOVEMBER 14, 2023
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren't shooting out of our minds or fingertips, we know we've entered a writers' block rut. This is where brainstorming tools come in. By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming.
Aspiration Marketing
NOVEMBER 14, 2023
Visuals play a vital role in online content and can also be inaccessible to some users. That's where image alt tags come into play. These tags are significant not only for accessibility but also for SEO. Whether you're a seasoned marketer or just getting started, understanding image alt tags is crucial for enhancing your website's user experience and search engine visibility.
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Social Media Examiner
NOVEMBER 14, 2023
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Ad-Free Facebook Subscriptions Meta announced the rollout of a paid subscription without ads to EU, EEA, and Swiss users, balancing regulators' requirements […] The post Facebook Updates: Reels A/B Testing Tool, New Ads, Broadcast Channels, and More appeared first on Social Media Exa
Sprout Social
NOVEMBER 14, 2023
“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
Martech
NOVEMBER 14, 2023
Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.
Buffer Marketing
NOVEMBER 14, 2023
When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. Plus, I never liked the idea of monetizing an audience for the sake of doing so—I wanted to create something so meaningful that people wanted to support my work by paying for it.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 14, 2023
Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. Here are four essential steps marketers can take to boost MAP performance and drive value for their organization. Reverse engineer segmentation Customer segmentation is something marketers frequently do to improve marketing automation and make sure the right messages are
Customers.ai
NOVEMBER 14, 2023
Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data. ClickIDs are going away and remarketing audiences are shrinking.
Content Marketing Institute
NOVEMBER 14, 2023
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.
Martech
NOVEMBER 14, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
NOVEMBER 14, 2023
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.
Martech
NOVEMBER 14, 2023
Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join experts as they answer the questions most marketers have about GenAI.
Search Engine Land
NOVEMBER 14, 2023
I remember well how, seemingly, one flick of a Google switch impacted the entire SEO community. Google’s Florida Update of 2003 affected Google search results for the industry and end users. I was at a huge gathering of SEOs who all had the same thing on their minds. I saw many almost grief-stricken faces of website owners who “bet the farm” on free traffic from Google for their online businesses, only to wake up one morning and discover their once top-ranking webpages had dropped – to so
Martech
NOVEMBER 14, 2023
Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions. Terms of the deal weren’t disclosed, but it is expected to be finalized early next year.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
NOVEMBER 14, 2023
SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? This is a critical question. And, often, the answer is “no.” A solid search marketing strategy requires a customer experience plan as its core. Even if customer experience isn’t your direct responsibility, it should be on your radar.
CMO Network
NOVEMBER 14, 2023
Let’s applaud Balenciaga for selecting Michelle Yeoh—the first Asian to win an Oscar—as a brand ambassador. Not just savvy business but a bold move toward inclusivity.
Search Engine Land
NOVEMBER 14, 2023
Yandex N.V., which is now a Dutch holding company, is looking to sell off its search engine and all of its other Russian assets as part of a deal estimated to be between $5 billion and $6 billion, Reuters reported. Likely sale? A sale could come as early as December. Yandex N.V. might sell 100% of all its Russian assets or hold share options. “Dutch holding company Yandex NV’s planned restructuring is aimed at recouping some shareholder funds with the sale of its main revenue-generat
Rock Content
NOVEMBER 14, 2023
The current leading social media platforms – Instagram, Facebook, TikTok, and X – are beginning to develop and test paid models for their platforms to eliminate advertising. Social media platform X, formerly known as Twitter , has already started testing this billing model with X users in New Zealand and the Philippines. A fee of $1 is charged for new users who want access to the platform.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
NOVEMBER 14, 2023
SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). Create images using generative AI. Get prompt suggestions and tips. New persona-driven AI chatbots. You can try 13 pre-prompted “personas” that were created to provide help and generate marketing (or complete other generalized tasks – sales, revenue generation, MOps, HR, tal
Rock Content
NOVEMBER 14, 2023
In 2023 and beyond, a great website is more than just something helpful to have at your disposal. It’s the place most of your existing and future customers will go to connect with your brand or take a closer look at what you have to offer, so it needs to cover all the right bases. That means cultivating a user experience that meets current consumer expectations and is easy to use on every level.
Search Engine Land
NOVEMBER 14, 2023
So, you headed into 2023 with a new pair of running shoes. You set off for your first run, but the track was much tougher than you first expected. At the end of your run, you realize that your heart rate remained in the red zone throughout, working you harder than you would have done in perfect conditions. The moral of the metaphor: When pushed into the unknown, we tend to do quite well. 2023 has been a transformative year despite its many hurdles.
CMO Network
NOVEMBER 14, 2023
A new study shows that adding emotional language to prompts can significantly improve the quality of results from ChatGPT and other LLMs.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
NOVEMBER 14, 2023
Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers. These changes include: More frequent alerts. Enhanced insights. Technical error notifications. Why we care. The enhanced notification process is designed to give marketers quicker and more detailed information about ad disapprovals.
AWeber
NOVEMBER 14, 2023
You can’t go on vacation these days without seeing someone on their e-reader. And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. alone by the end of this year. It will expand to an expected global market of 1.1 billion readers by 2027. But even in a hefty market like that, success isn’t guaranteed. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers.
Search Engine Land
NOVEMBER 14, 2023
Baidu Global is teaming up with Microsoft Advertising to improve the accuracy of its ad targeting capabilities. The company is set to utilize Microsoft Advertising’s Chat Ads API to offer users of its mobile keyboard, Baidu Global Keyboard, more relevant and engaging sponsored content suggestions. Microsoft has confirmed the partnership will officially begin in early 2024 in the U.S, Canada, United Kingdom and Australia.
CMO Network
NOVEMBER 14, 2023
The Fem League, founded by the dynamic entrepreneur and former Vogue model, Yomi Abiola, is not merely a boutique leadership development firm.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InTouch Marketing
NOVEMBER 14, 2023
Marketing has changed rapidly over the last few years. For many businesses, the same old marketing strategies they have always used aren't working anymore, and they find themselves at a loss as to what to do.
Search Engine Land
NOVEMBER 14, 2023
Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join experts as they answer the questions most marketers have about GenAI.
David Meerman Scott
NOVEMBER 14, 2023
I was fascinated by a little robot working away at the British Airways lounge in Boston. What a great example of how Artificial Intelligence and Robotics can help workers.
SmartBrief - Marketing
NOVEMBER 14, 2023
We recently wrote about the importance of doing a mid-year marketing checkup. At least twice a year, you should audit your marketing programs, analyze them to see if they’re meeting your goals, and take action based on their performance. We provided eight steps for a six-month marketing review. Today, we’re focusing on one of those steps: content.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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