Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost.

Key Performance Indicator 94

Key Performance Indicator Digital Marketing Analytics Customer loyalty 94

Aspiration Marketing

FEBRUARY 1, 2024

Building successful marketing campaigns requires a clear understanding of your target audience. But let's be honest, targeting the "general public" is like wandering through a dark maze – every turn could lead to a dead end. You invest resources and craft messages, but without knowing who you're talking to, your efforts might vanish into the marketing void.

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Customer Inbound Marketing Marketing Marketers 246

Trade Press Services Newsletter

FEBRUARY 1, 2024

Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because 

Transform 245

Transform Marketers Marketing Energy 245

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 1.

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Social Media Marketing Gen Z User-Generated Marketers 143

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Search Engine Land

FEBRUARY 1, 2024

Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon remove the cache completely.

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SEO 143

Social Media Examiner

FEBRUARY 1, 2024

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? In this article, we’ll explore social posting strategy. Why is Building Social Community and Connection so Important? In a world where social media has become synonymous with endless scrolling and mindless consumption of content, digital marketer, author, […] The post Social Posting Strategy: Building Community and Connection appeared first on Social Media Examiner.

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Social Media Marketing Digital Marketing Marketing Marketers 138

Buffer Marketing

FEBRUARY 1, 2024

There are some things that, if you want or need them done, you need to take action without thinking. Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work.

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Health Analytics User-Generated Communications 130

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. Read on and I’ll explain why and give some other tips for better presentations. I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area.

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Energy Communications Event Marketing Marketing 128

Search Engine Land

FEBRUARY 1, 2024

Struggling to boost your Google Ads campaign performance? Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement. From checking conversion tracking setup and bid strategies to evaluating ad groups and search terms, these actionable tips will help refine your PPC approach to drive better results. 1.

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Advertisers Advertising Search Marketers Marketing 125

Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. Why we care.

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Law Advertising Advertisers Digital Marketing 126

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

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Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? I’m guessing it was at least one hundred, with many revenue-seeking messages landing in the Promotions tab for mass deletions and/or general oblivion. It would have been nice to have a way to stand out in that crowd, right? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of i

Email Marketing 126

Email Marketing Promotion Marketers Marketing 126

Content Marketing Institute

FEBRUARY 1, 2024

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.

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Marketing Marketers 121

Search Engine Land

FEBRUARY 1, 2024

Google Ads’ Solutions script templates are now easier to create and access. Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Automatically adjusting campaign budgets. Generating reports. Receiving notifications on account performance changes.

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User-Generated Advertisers Advertising Management 120

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Terms of the deal were not disclosed.

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Search Engine Land

FEBRUARY 1, 2024

Google has confirmed it is investigating an indexing issue affecting a “small number of sites” from showing up in the Google Search results in a timely fashion. The issue seems to have started at around 11:30 pm ET Monday, January 31, where some sites noticed indexing issues with Google Search. Google confirmation. Google posted a confirmation of the issue at 4:42 am ET this morning: We’re investigating an issue with indexing in Google Search that’s affecting a small numb

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Fashion SEO 118

Martech

FEBRUARY 1, 2024

Before we get to this week’s releases, here are the three most important things marketers need to know about AI, according to our very own MarTechBot. Data is the Foundation: AI thrives on large volumes of high-quality data. Marketers need to ensure they have robust data collection and management systems in place. This data is used to train machine learning models to recognize patterns, predict customer behavior, personalize content, and more.

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Transform User-Generated CRM Management 116

Search Engine Land

FEBRUARY 1, 2024

The language capabilities of generative AI , specifically GPT-4 , have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows.

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User-Generated Price eCommerce Advertisers 115

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

FEBRUARY 1, 2024

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elev

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Marketers Marketing Management 115

Buffer Marketing

FEBRUARY 1, 2024

When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government.

Energy 112

Energy Price Product Branding 112

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Branding 111

Branding Price Analytics Management 111

Search Engine Land

FEBRUARY 1, 2024

Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing disruptions to their viewing experience. Meta has said it introduced this setting to enable advertisers to capitalize on this behavior.

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Advertisers Advertising Search Marketers Customer 109

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Kuno Creative

FEBRUARY 1, 2024

Companies often come to us for a website refresh, but we identify that what they really need is a brand refresh. Branding includes messaging, visuals and strategy that work together to tell a cohesive story. Every typeface and color chosen, every logo and tagline, should tie into a larger narrative that evokes an emotional response and sets each company apart in a vast and crowded competitor landscape.

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Branding Customer Digital Marketing Marketing 105

CopyBlogger

FEBRUARY 1, 2024

Some people consistently earn hundreds of likes and comments on each of their posts, and their audiences have helped them. Continue Reading The post 15 Personal Branding Examples To Learn From appeared first on Copyblogger.

Branding 103

Branding 103

Search Engine Land

FEBRUARY 1, 2024

Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in 2022 – a result better than forecasts predicted by Wall Street. Why we care. Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023.

Advertisers 101

Advertisers Advertising Search Marketers Customer 101

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. They make up 47.3% of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. I personally get convinced by my favorite micro-influencers every other day to try new products and services.

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Influencer Marketing Marketers Marketing Price 95

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

FEBRUARY 1, 2024

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. This article uncovers how these specific behavioral concepts can enhance your SEO and conversion rate optimization (CRO) efforts by tapping into customer psychology.

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SEO User-Generated eCommerce Product 99

Duct Tape Marketing

FEBRUARY 1, 2024

Lifting the Founder’s Curse: Unlocking Business Value Beyond Yourself written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, “ Get Scalable: The Operating System Your Business Needs to Run and Scale Without You. ” and pivots to invaluabl

Digital Marketing 92

Digital Marketing Transform Fashion Product 92

Search Engine Land

FEBRUARY 1, 2024

Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same period in 2022. This success helped drive total Meta revenue to grow 25% year-on-year from $32.2 billion in Q4 2022 to $40.1 billion in Q4 2023.

Price 96

Price Advertisers Advertising Search Marketers 96

AWeber

FEBRUARY 1, 2024

The email inbox is a warzone. With the average person receiving dozens of emails per day, it’s hardly surprising that only about one in three marketing emails are opened. All of which means that brands are constantly battling to win the open. Typically, they focus on the parts of an email that impact open rates: Subject line Pre-header “From” name But there’s another, often overlooked, element that can have a huge impact on your email open rate: the identifying logo.

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Branding Email Marketing User-Generated Price 84

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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