Buffer Marketing
MAY 9, 2024
Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need.
Martech
MAY 9, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.
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Social Media Examiner
MAY 9, 2024
Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? In this article, you’ll discover proven tactics to identify your target audience, craft compelling messages, and guide prospects through your sales funnel on LinkedIn. Why Should Marketers Focus on LinkedIn for Sales? LinkedIn has emerged as […] The post Using LinkedIn to Increase Your Sales appeared first on Social Media Examiner.
Hubspot Marketing
MAY 9, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather than the present).
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
MAY 9, 2024
The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced to Google’s Opt-in results type (when users must request an AI-generated answer).
Martech
MAY 9, 2024
Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is that pivotal moment when a prospective customer feels intense pain from a problem that your solution could instantly alleviate — if only they were aware it existed.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 9, 2024
HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. The Cambridge, Mass., digital marketing vendor reported earnings at $1.68 a share and revenue of $617.4 million for the first quarter of 2024. The earnings are up 40% from the same period last year and a 23% increase in revenue.
Search Engine Land
MAY 9, 2024
As Google Search continues to incorporate AI-generated answers into Search, links will live on, Alphabet/Google CEO Sundar Pichai told Bloomberg in a new interview. Here’s what you need to know from Pichai’s interview. Future of links. Unlike in previous statements, where Pichai indicated that the Search experience would evolve substantively in the next 10 years , in the Bloomberg interview he seemed to indicate that links to websites will continue to be an important part of Google S
Martech
MAY 9, 2024
This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Please read Kim Davis’ excellent analysis of what that does and doesn’t mean. A closer look at the 3,000-ish new tools underlines that point. No fewer than 77% are genAI-based and more than half of those relate to content creation.
yorCMO
MAY 9, 2024
We’ll cover how we define an effective business growth strategy, ways to identify growth opportunities in your company. The post Business Growth Redefined: Strategies for Scaling Your Operations appeared first on yorCMO.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
illumin
MAY 9, 2024
Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.
Search Engine Land
MAY 9, 2024
Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI).
Rock Content
MAY 9, 2024
Google’s Search Generative Experience (SGE) is changing how people interact with search results. This new AI-driven feature, part of Search Labs, combines information from multiple sources to give detailed answers directly on the search results page, reducing the need for users to click on links. As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries.
Search Engine Land
MAY 9, 2024
Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. Existing exclusions would remain unless ad set targeting is modified.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Scoop.it!
MAY 9, 2024
“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. Here we’ll de-mystify content distribution, define what it is, best practices, and how to use some advanced content distribution strategies to get the most out of your marketing assets.
Search Engine Land
MAY 9, 2024
The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning.
The LeadG2 Blog
MAY 9, 2024
Finding an equilibrium between brand-building and sales goals is crucial for businesses to achieve sustainable success in any industry. While brand goals focus on long-term growth and reputation, sales targets require immediate results. Striking the right balance between the two is no small feat, but the rewards are substantial. In this post, we will look at the challenges of balancing brand and sales goals and explore effective strategies to create a synergistic blend that helps you achieve bot
Search Engine Land
MAY 9, 2024
One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. The left brain when it comes to technical, data analysis, etc. However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely heavily on data and numerical figures.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
CopyBlogger
MAY 9, 2024
This post will introduce you to 13 excellent writing side hustles you can pursue to make an additional $1,000 to. Continue Reading The post 13 Writing Side Hustles To Earn An Extra $1,000 appeared first on Copyblogger.
Set Up
MAY 9, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Rich Honiball , the EVP and the Global Chief Merchandising and Marketing Officer for the Navy Exchange Service Command (which is also known as NEXCOM), about the power of taking risks and failing, true authenticity in a brand, and the importance of curiosity. “ When we truly start with the consumer and try to solve a need, I thi
Lusha
MAY 9, 2024
What’s the first thing you think of when you picture a salesperson? Maybe a fast-talking, gregarious dude in a suit with a loud personality? Someone who’s pushy, annoying, and maybe a little sleazy? That’s the stereotype for sure – the slimy, old-school, would-try-to-sell-sand-in-a-desert type. But the reality is that the world of sales is dramatically different from the stereotypes.
Whos Mailing What
MAY 9, 2024
Clearwater, Fla., May 8, 2024 — 40-year-old mailing institution Who’s Mailing What!
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Spiralytics
MAY 9, 2024
Remember those polls you had fun answering on Instagram? Or when you saw behind-the-scenes footage of your favorite brand’s photoshoot? You may not notice, but these bits of information are ephemeral content. The great thing about them is they work like a charm at reeling in customers and keeping audiences hooked. Ads on Instagram Stories have the potential to reach over 500 million individuals , given that half a billion users tune into Instagram Stories every day.
Whos Mailing What
MAY 9, 2024
Clearwater, Fla., May 8, 2024 — 40-year-old mailing institution Who’s Mailing What!
Duct Tape Marketing
MAY 9, 2024
How to Master the Science of Learning: From Tetris to Teaching written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Young. Through his extensive research and exploration into the science of learning, Scott Young has uncovered fascinating insights into how individuals can master the art of acquiring new skills effectively.
SocialPilot
MAY 9, 2024
Instagram Stories are the perfect tool if you work in social media and want to improve your online presence and engage effectively with your audience. Stories are a simple yet powerful way to update your followers and promote your brand. For marketers, sharing stories manually is another burden over planning. Up until 2021, Instagram Stories could not be scheduled.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Martech
MAY 9, 2024
Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. When we spoke, he was driving to an airport in Croatia, but he was still able to address the “trough of disillusionment” that might be just around the corner for some — not all — uses of generative AI.
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