Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 76

Digital Marketing CRM Marketers Marketing 76

Martech

JULY 29, 2024

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Transform 140

Transform Branding CMO Education 140

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform 127

Transform User-Generated SEO Law 127

Martech

JULY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Management 125

Management eCommerce CRM User-Generated 125

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

JULY 29, 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking.

Price 128

Price User-Generated Place Product 128

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies.

Marketers 126

Marketers Marketing eCommerce Communications 126

Search Engine Land

JULY 29, 2024

Google recently unveiled a new feature that allows users to create a detailed menu from a photo with AI. To use this feature, select the Edit Menu button from your Google Business Profile (GBP) dashboard. From there, you can upload an image of your menu. PDF is not accepted. This feature is a great way to quickly and easily create a menu for your restaurant or cafe.

Price 109

Price User-Generated SEO 109

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Identifying and understanding the target audience through segmentation and persona development enhances engagement and campaign effectiveness.

Key Performance Indicator 82

Key Performance Indicator Marketers Marketing Communications 82

Martech

JULY 29, 2024

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the right time.

Transform 116

Transform Marketers Marketing Whitepaper 116

Search Engine Land

JULY 29, 2024

Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing for publishers.

Advertising 87

Advertising Advertisers 87

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

JULY 29, 2024

OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. SearchGPT responds to queries using its AI models plus information pulled from the web.

User-Generated 80

User-Generated Advertisers Advertising Product 80

Search Engine Land

JULY 29, 2024

Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns.

Advertisers 75

Advertisers Advertising Product 75

Sales Force: CMO

JULY 29, 2024

Maybe you’re feeling a little stuck, seeing metrics fall flat, no matter what you’ve tried. Or you’re looking for a bit of inspiration for creating content that will dazzle your audience. We’ve all been there. When I’m in a rut, I just need a spark (and maybe another iced coffee) to get going again. Marketing quotes, from experts of all stripes, can help you push forward.

Marketers 59

Marketers Marketing Email Marketing User-Generated 59

Search Engine Land

JULY 29, 2024

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the right time.

Transform 76

Transform Marketers Marketing Whitepaper 76

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth. But a new development has me flummoxed. Increasingly, “personal brand” is becoming synonymous with performers on TikTok.

Branding 68

Branding Education Place Customer Acquisition 68

Buffer Marketing

JULY 29, 2024

Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox f

Analytics 112

Analytics User-Generated Promotion Branding 112