Rock Content
APRIL 11, 2024
Humans and machines can contribute to each other in different ways to produce great content. But how can we do it in the most effective way possible? There are some questions you need to consider: What’s the healthy and effective balance between AI and human content creation? What should we be aware of to make the best use of the available resources?
Aspiration Marketing
APRIL 11, 2024
Acquiring new customers doesn't come cheap (or easily), and customer relationships extend far beyond a single transaction. This is where customer lifetime value (CLV) comes in. By maintaining and nurturing customer relationships, businesses can maximize the value of their customers and keep them coming back.
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Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
Social Media Examiner
APRIL 11, 2024
Need to grow substantial YouTube reach? Wondering what’s working in 2024? In this article, we’ll explore creating viral reach on YouTube. Why Should Marketers Pay Attention to YouTube? In today's digital age, YouTube has become an essential platform for businesses, marketers, and content creators looking to expand their reach and engage with their target audience. […] The post Creating Viral Reach on YouTube Even if You’re Brand New appeared first on Social Media Examiner.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
APRIL 11, 2024
“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?
Buffer Marketing
APRIL 11, 2024
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
illumin
APRIL 11, 2024
When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.
Martech
APRIL 11, 2024
A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog.
Content Marketing Institute
APRIL 11, 2024
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
Lynton Web
APRIL 11, 2024
Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. In this guide, we'll explore the ins and outs of blogging, from the basics to advanced strategies, to help you become an expert blogger. What is Blogging, and How Do You Do It?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
yorCMO
APRIL 11, 2024
We’ll cover common entrepreneurial methods, narrow in one strategy and discuss how the right leadership can help you achieve your goals. The post Think Like an Entrepreneur! Break Through The Growth Stall appeared first on yorCMO.
Search Engine Land
APRIL 11, 2024
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Now that Performance Max has been around for a while, advertisers have begun settling into workflow/campaign structure norms.
Rock Content
APRIL 11, 2024
In the last four years, several events have transformed the way we generate, consume, and interact with content—from a global pandemic to the popularization of Artificial Intelligence. These changes have also been reflected in digital marketing and SEO strategies. Google’s recent updates seek to ensure that the algorithm aligns with the new user needs and delivers the best response to search intent.
Search Engine Land
APRIL 11, 2024
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Scoop.it!
APRIL 11, 2024
A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.
Search Engine Land
APRIL 11, 2024
Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. First spotted. The new ad badge was first spotted by Anthony Higman, CEO of online advertising agency Adsquire.
Backlinko
APRIL 11, 2024
Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups. Following the initial interest in new social media, Threads growth has declined but it still generates over 26 monthly million downloads in 2024 and has a 130 million monthly active user base.
Search Engine Land
APRIL 11, 2024
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Customers.ai
APRIL 11, 2024
Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective.
Search Engine Land
APRIL 11, 2024
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carousels (beta). The Google structured data carousels (beta) is several weeks old , it was introduced when Google began releasing DMA changes in the European Economic Area (EEA) countries.
The LeadG2 Blog
APRIL 11, 2024
In the constantly evolving landscape of sales and marketing, content stands as the cornerstone of success. The quality of content plays a pivotal role in lead generation, with the ability to attract, engage, and ultimately convert potential clients. Crafting the perfect content involves a strategic blend of creativity, market research, and understanding consumer behavior.
Search Engine Land
APRIL 11, 2024
TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Set Up
APRIL 11, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , spoke with Alex Cwirko-Godycki , the Chief Marketing Officer of Human Capital and the Head of Digital Marketing at Aon, about his problem solving skills, the power of simplicity, United Airlines’ relatable motto, and more. “ At the end of the day, simplicity was the lesson.
Customers.ai
APRIL 11, 2024
Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective.
Bannerflow
APRIL 11, 2024
Programmatic advertising has been a game-changer in the marketing industry, transforming how businesses reach their target audience. With its precise targeting capabilities and automation, programmatic advertising allows for more effective campaigns and better ROI. Today, it's way beyond the online ads — there’s also connected TV, digital out-of-home, and audio.
Zumvu
APRIL 11, 2024
Let's be honest - running a business is not easy and is not something anyone can do. There's always so much to think about - developing your products or services, managing operations, dealing with finances and so on.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Lusha
APRIL 11, 2024
Sales has a real efficiency problem: reps spend only 28% of their week selling. And it’s a trend that’s only gotten worse over the last few years, not better. Six years ago, that percentage was 34%, meaning that salespeople spend 6% less time selling than just half a decade ago. Every salesperson wants to sell more (and better). To help, we’re starting a blog series to give you tips and advice to make every step of the sales process more efficient so you can do more with less.
Zumvu
APRIL 11, 2024
Have you noticed how artificial intelligence (AI) is slowly integrating into, well, everything? Then it won’t surprise you to hear that it’s also infiltrated content marketing.
AWeber
APRIL 11, 2024
Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach , all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging.
Backlinko
APRIL 11, 2024
Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool , the 100 most visited sites range from search engines and social media to e-commerce and news. The table below ranks the web’s top destinations by monthly visits. It offers a fascinating look at where people spend their time online.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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