OnPassive Marketing

JANUARY 19, 2024

The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digit

Transform 145

Transform User-Generated SEO Advertisers 145

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.

User-Generated 135

User-Generated Email Marketing B2C Marketing 135

Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again and again—and to focus our marketing efforts on fostering that hyper-loyalty.

Email Marketing 132

Email Marketing Customer Acquisition PR Health 132

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor to my son who is a graduate student in Italy. The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. The point of view the professor expressed seemed similar to the current state of AI content generators.

User-Generated 129

User-Generated Law New Technology Management 129

Customers.ai

JANUARY 19, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.

Marketing 119

Marketing Marketers Email Marketing 119

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement.

User-Generated 114

User-Generated Price Promotion Advertisers 114

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.

Advertising 111

Advertising Advertisers Communications Marketing 111

Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages.

Branding 114

Branding Transform eCommerce Promotion 114

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again and again—and to focus our marketing efforts on fostering that hyper-loyalty.

Email Marketing 107

Email Marketing Customer Acquisition PR Health 107

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Understanding cultural sensitivity Cultural sensitivity in SEO means recognizing and respecting the unique cultural, social and linguistic elements that

SEO 110

SEO User-Generated Law Global Marketing 110

Content Marketing Institute

JANUARY 19, 2024

Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.

Marketing 101

Marketing Marketers Branding 101

Search Engine Land

JANUARY 19, 2024

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements.

Retail 102

Retail Advertisers Advertising Management 102

The CMO Survey

JANUARY 19, 2024

By Nader Tavassoli, Professor of Marketing at London Business School The post Leading Brands From the Inside Out appeared first on The CMO Survey.

Branding 100

Branding CMO Marketing Marketers 100

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. 1.

Advertising 94

Advertising Advertisers Transform User-Generated 94

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. With a rapidly changing landscape, it’s never been a more exciting time to be an entrepreneur. I was able to visit with many phenomenal guests on the show this year.

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CMO Law Marketing Marketers 92

SmartBrief - Marketing

JANUARY 19, 2024

As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website , a hub for connecting professionals with the information they need to succeed in our rapidly changing world. Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries.

Finance 68

Finance Industry Insights Retail Education 68

Sachs Marketing Group

JANUARY 19, 2024

Ongoing SEO services are crucial in today’s dynamic digital landscape. They ensure your website stays relevant, competitive, and visible in search engine results, adapting to ever-changing algorithms and market trends. Navigating the ever-changing digital marketing landscape can be daunting, especially when your website’s visibility and traffic are at stake due to constantly evolving search engine algorithms.

SEO 52

SEO Transform Analytics Digital Marketing 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Set Up

JANUARY 19, 2024

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics What’s On The 2024 Budget? In a report by Gartner , 2023 insights reveal that many CMOs priced disruption into their 2023 plans to account for volatility.

CMO 52

CMO Finance Price Management 52

Use Insider

JANUARY 19, 2024

Lifecycle marketing 101: What it is, stages, and benefits Lifecycle marketing is the strategic process of engaging and nurturing customers using a personalized approach during their entire journey with your brand. Its goal is to foster meaningful customer relationships, which in turn result in higher retention and customer lifetime value (CLTV). A comprehensive lifecycle marketing strategy covers all stages of the customer lifecycle — from awareness and acquisition to onboarding, engagement, ret

Marketing 52

Marketing Marketers User-Generated Customer Journey 52

Bannerflow

JANUARY 19, 2024

Creating engaging TikTok ads can be a game-changer for your brand. Based on the most successful strategies on TikTok and Bannerflow's expertise in digital advertising, we've curated 9 essential tips to elevate your TikTok ad campaigns. Remember, while these tips are rooted in proven tactics, the digital landscape is ever-evolving – keep experimenting and enjoy the process!

Advertising 52

Advertising Advertisers Branding 52

Use Insider

JANUARY 19, 2024

What is predictive marketing? Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. It relies on AI and machine learning and enables businesses to create targeted, relevant, and personalized marketing strategies. You can think of predictive marketing as actionable insights deriving from predictive intelligence — a technological capability that uses historical data and various statistical algorithms to identify the likelihood of future outcom

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Bannerflow

JANUARY 19, 2024

Introduction In today’s digital landscape, there’s no denying that TikTok reigns supreme as the ultimate channel for companies and brands. Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality.

Branding 52

Branding Advertisers Advertising 52

Welcome Software

JANUARY 19, 2024

Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. Through the web experience, marketers seek to engage specific customer groups by gathering insights and offering tailored promotions or offers. Customers react most positively to these calls to action when they align with their interests and are presented at just the right time Optimizely recently introduced the ability to use real-time segmentation with web ca

Promotion 45

Promotion Management Customer Product 45

SocialPilot

JANUARY 19, 2024

Create, Repurpose, and Repeat As a content strategist, I follow this from the bottom of my heart. With the social media universe continuously evolving and having to face constant pressure to produce new and engaging content, it is high time to repurpose content for social media using AI. What is content repurposing, you may ask? Content repurposing, a.k.a content recycling, is a process of re-using existing content and presenting it in a new format to increase its lifespan and reach.

Transform 111

Transform User-Generated Thought Leadership Social Media Marketing 111

Welcome Software

JANUARY 19, 2024

Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. Through the web experience, marketers seek to engage specific customer groups by gathering insights and offering tailored promotions or offers. Customers react most positively to these calls to action when they align with their interests and are presented at just the right time Optimizely recently introduced the ability to use real-time segmentation with web ca

Promotion 40

Promotion Management Customer Product 40

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing