Content Marketing Institute
FEBRUARY 2, 2024
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.
Search Engine Land
FEBRUARY 2, 2024
Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ‘We need choice regarding automation’ Greg Finn, Director of Marketing for Cypr
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Litmus
FEBRUARY 2, 2024
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and subject line, as your email service provider (ESP) won’t let you send an email without them.
Search Engine Land
FEBRUARY 2, 2024
Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.” Google also said this new version has “a better focus on a starter audience and th
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
FEBRUARY 2, 2024
MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Since then, MarTechBot responded to another 1,500 prompts — making it high time for another round of intent analysis.
Customers.ai
FEBRUARY 2, 2024
If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. For many, Linkedin became the defacto ABM platform. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 2, 2024
Did you know that 65.8% of people think AI content is equal to or better than human writing? This is incredible, at least to me. With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is: why stop writers from using AI? This question is worth asking, given that AI content is equal to or better than human-written content.
Martech
FEBRUARY 2, 2024
The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide.
Search Engine Land
FEBRUARY 2, 2024
Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. This article will give podcasters actionable tactics to improve their SEO and grow their audience. We’ll cover crucial areas including: Keyword research.
Practical eCommerce - Marketing
FEBRUARY 2, 2024
Eliminating URL tracking parameters forces marketers to find other attribtution methods. The post Privacy Tactics Complicate Ecommerce Marketing appeared first on Practical Ecommerce.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
FEBRUARY 2, 2024
Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box after conducting a search in Bing. And I asked others and they can see it too.
Litmus
FEBRUARY 2, 2024
Every email marketer wants their messages to arrive in the inbox and not the spam folder. So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up. Hence why we hosted a virtual Litmus Talks with experts from Yahoo, Braze, and SocketLabs to weigh in on how best to navigate these requirements.
Search Engine Land
FEBRUARY 2, 2024
Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins.
Set Up
FEBRUARY 2, 2024
Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. At Set up , we're focused on championing stories that matter. In the spirit of Black History Month, our CEO, Joe Koufman , recently virtually connected with Jacqueline Woods , the Chief Marketing Officer at Teradata. Join us in this insightful conversation that goes beyond marketing strategies and delves into Woods’ journey to becoming a marketing leader, advice she would share with other mark
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Exposure Ninja
FEBRUARY 2, 2024
Lead generation takes up a lot of any marketer’s thinking time. Getting enough leads, getting more leads, getting better quality leads. Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. Lead Generation Quick Wins Before we start, quick wins don’t mean low effort.
Exposure Ninja
FEBRUARY 2, 2024
Lead generation takes up a lot of any marketer’s thinking time. Getting enough leads, getting more leads, getting better quality leads. Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. Lead Generation Quick Wins Before we start, quick wins don’t mean low effort.
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