Content Marketing Institute
APRIL 26, 2024
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
Search Engine Land
APRIL 26, 2024
Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.
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Martech
APRIL 26, 2024
Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and a
Practical eCommerce - Marketing
APRIL 26, 2024
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
APRIL 26, 2024
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are
illumin
APRIL 26, 2024
Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SocialPilot
APRIL 26, 2024
“The key to success is not in spending time, but in investing it.” These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms.
Search Engine Land
APRIL 26, 2024
Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The transformative rise of AI. The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options?
Traackr
APRIL 26, 2024
A breakdown of the data and influencer strategy behind Beyoncé-owned brand, Cécred’s launch.
Search Engine Land
APRIL 26, 2024
Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023. This led to overall Google advertising revenue increasing by 13% to $61 billion YoY in Q1 2024 compared to $54.5 billion in Q1 2023.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Vertical Response
APRIL 26, 2024
Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency. Key Takeaways Marketing KPIs are essential for measuring the effectiveness of marketing strategies, optimizing campaigns, making informed decisions, and ensuring responsible allocation and ROI of marke
Whos Mailing What
APRIL 26, 2024
In this episode, we chatted with The Lukens Company (TLC) about how the company works with clients to save money in “the new normal”.
Litmus
APRIL 26, 2024
You put all that work into creating the perfect email… or so you thought. Then, when you hit send, all h-e-double-hockey-sticks broke loose. Suddenly, you have a damaged email reputation, a lot of subscribers who tossed you to the spam folder, and you’re left scratching your head. Where did you go wrong? Thankfully, there are ways to identify what’s broken in your emails before they ever go out in the first place.
Whos Mailing What
APRIL 26, 2024
In this episode, we chatted with The Lukens Company (TLC) about how the company works with clients to save money in “the new normal”.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Martech
APRIL 26, 2024
As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. But President Joe Biden just signed the legislation that could block TikTok’s ability to operate in the U.S. unless TikTok’s Chinese parent company, ByteDance, sells to a U.S.
Martech
APRIL 26, 2024
Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small and Phi-3-Medium are in the works. In contrast to large language models like OpenAI’s ChatGPT and Google’s Gemini, small language models are trained on much smaller datasets and are said to be much more affordable for users.
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