Scoop.it!
NOVEMBER 2, 2023
Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges? And how does your product or service fit into the solution?
Aspiration Marketing
NOVEMBER 2, 2023
Content marketing is more important than ever in digital marketing, but it can be challenging to find your footing, especially as a startup. At Aspiration Marketing, we've tested a number of platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes content marketing easier than ever. Here's how we use it.
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Social Media Examiner
NOVEMBER 2, 2023
Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? In this article, you’ll discover how to easily create Instagram reels! Why Should Creators and Marketers Focus on Instagram Reels? Since launching Reels in 2020, Instagram has cemented short-form video as an indispensable component of social media […] The post How to Easily Create Instagram Reels appeared first on Social Media Examiner.
Aspiration Marketing
NOVEMBER 2, 2023
Content marketing grows by leaps and bounds each year and with good reason. The internet surfing public is tired of companies forcing products in their faces when they're all looking for help solving a problem.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
Search Engine Land
NOVEMBER 2, 2023
Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7.
Content Marketing Institute
NOVEMBER 2, 2023
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 2, 2023
The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. “Meta has been found … to not have demonstrated compliance with the orders imposed at the end of last year,” EDPB Chair Anu Talus said in a statement.
CopyBlogger
NOVEMBER 2, 2023
Creating cornerstone content helps users and search engines understand what your area of expertise is, which can help your website. Continue Reading The post Cornerstone Content: An Overview And Step By Step Guide appeared first on Copyblogger.
Martech
NOVEMBER 2, 2023
There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing.
Sprout Social
NOVEMBER 2, 2023
Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
NOVEMBER 2, 2023
What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Almost a quarter (23%) described themselves as “very concerned.” Being able to ask a question in natural language is not a substitute for training.
Search Engine Land
NOVEMBER 2, 2023
Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 million in transactions revenue. $12 million in other revenue. The Q3 earnings marked a 12% rise in ad revenue, along with a 9% increase in ad clicks year-on-year.
Litmus
NOVEMBER 2, 2023
By this point everyone knows that you’re supposed to be using AI in your marketing…. but not everyone knows how. What exactly is it that AI can do that makes it so valuable? (Lots!) Which teams in your organization can benefit from it? (Almost all of them.) Can it help with content creation? Targeting? Workflow? (Yes, yes, and yes.) Most of all, who should be using it, and how?
Search Engine Land
NOVEMBER 2, 2023
Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility, presented various options for brand protection, such as a new feature that enables marketers to easily select topics they want to exclude on both YouTube and the Google Display Network.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Digital Marketer
NOVEMBER 2, 2023
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video.
Search Engine Land
NOVEMBER 2, 2023
Ever since media publishers moved online, SEOs have been working to help rent out space on their sites in order to gain quicker traction. This is not a new concept and has been done and abused over the past few decades, so much so that it has earned the name “parasite SEO.” What is parasite SEO? Parasite SEO is when a third party publishes content on a larger website in order to leverage its authority and gain quicker traction.
Duct Tape Marketing
NOVEMBER 2, 2023
Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a focus on transforming raw data into actionable insights, Databox has carved out a niche for itself, offering unique solutions for businesses to visualize th
Search Engine Land
NOVEMBER 2, 2023
Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression. Splitting the AdSense revenue-share into separate rates for buying and selling. The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and will enhance transparency in the media-buying process.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
CMO Network
NOVEMBER 2, 2023
In 2020, the company’s CEO asked Edward Lehman to return to California Closets as chief brand officer. He accepted the challenge and revitalized the brand for growth.
Search Engine Land
NOVEMBER 2, 2023
I was incredibly surprised to see the headline Google VP Says Bard Chatbot Wasn’t Rushed Out to Beat Microsoft on Bloomberg (warning: paywalled). That Google VP is Elizabeth Reid, the vice president and GM of Search. She spoke yesterday at the ongoing U.S. vs. Google antitrust hearing. Why we care. If Google fails to recognize what it looked like from everyone watching, they are essentially living in the land of alternative facts.
GrowMatik
NOVEMBER 2, 2023
We’re thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it’s about giving back to our valued users and making it easier for new ones to embark on their journey with us. For existing users, this means an exclusive opportunity to transition to our new pricing plans at a discounted rate.
Search Engine Land
NOVEMBER 2, 2023
Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads , ensuring that viewers are presented with relevant results and accurate information. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sachs Marketing Group
NOVEMBER 2, 2023
To optimize ecommerce product pages, strategically incorporate targeted keywords, ensure user-friendly URLs, craft compelling meta tags, and utilize high-quality media. It’s about creating an informative, intuitive, and engaging user experience that resonates with both search engines and shoppers. Navigating the competitive realm of ecommerce requires more than just standout products – it demands optimized product pages that attract and convert.
Search Engine Land
NOVEMBER 2, 2023
Mastering SEO is not just about understanding which optimizations will drive the desired outcomes but also a reflection of meta-skills like learning and goal-setting that enable us to achieve our goals. In our previous article, we delved deep into the meta-skill of learning advanced concepts that elevate one’s SEO game. Now let’s focus on what many might argue is the most crucial of them all: achieving the goals we set.
SMA Marketing
NOVEMBER 2, 2023
Developing a stream of content creation ideas is a constant part of every company’s digital marketing strategy. Regardless of the size of one’s social follower count and organic reach, a strong content marketing strategy works smarter , not harder. It’s no secret that organic search is a critical factor in business growth. One recent study found that 92.96% of global traffic comes from Google Search, Google Images, and Google Maps.
Search Engine Land
NOVEMBER 2, 2023
With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even or show a profit for 2023, after losing $33.8 million in 2022.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Unbounce
NOVEMBER 2, 2023
/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Updated on November 2, 2023. 55 min read In 2023, artificial intelligence hit the collective consciousness like a runaway Tesla Cybertruck. Generative AI tools like Chat-GPT and DALL-E exploded in popularity. Suddenly, anybody with a couple OpenAI credits can write a fantasy novel for young adults or create the cover art for their podcast.
Hootsuite
NOVEMBER 2, 2023
Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in the business, but even the pros need a little inspiration from time to time. If you’re fresh out of ideas or simply looking for inspiration, these Valentine’s Day social media campaigns and posts can help you get started.
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