Unbounce

MAY 16, 2024

/ A/B Testing 10 A/B testing metrics to analyze results and measure success By Josh Gallant. Updated on May 16, 2024. 12 min read How do you measure success? Trying out new marketing tactics, ideas, and initiatives is always exciting, but unless you’re actively analyzing the results you generate… You won’t know what’s working and what’s not. A/B testing metrics are critical for determining the effectiveness of your experiments and hypotheses.

User-Generated 52

User-Generated eCommerce Shipping Customer 52

Aspiration Marketing

MAY 16, 2024

Did you know that email marketing is one of the most effective marketing channels available today? But this impressive return on investment hinges on one crucial factor: a healthy subscriber list. Many businesses struggle with inactive subscribers on their email lists, hurting their overall email marketing efforts. The good news: you can fix this! This blog post will show you proven strategies to bring those inactive subscribers back into the fold and get your email marketing humming again.

Email Marketing 211

Email Marketing Marketing Marketers 211

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.

Retail 135

Retail Entertainment Influencer Marketing Advertisers 135

Social Media Examiner

MAY 16, 2024

Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? In this article, we’ll explore how to optimize your videos to reach the right people. Why Videos Tend to Underperform In today's digital age, video has become an essential tool […] The post How to Optimize Your Videos to Reach More of the Right People appeared first on Social Media Examiner.

Customer Journey 130

Customer Journey Customer Social Media Marketing Marketers 130

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.

Customer 135

Customer B2C Transform Customer loyalty 135

Buffer Marketing

MAY 16, 2024

Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. However, with that increase in users has come an equal rise in fake accounts. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% of the platform's total user base​ With about 1 billion active users, that means roughly 1 in 10 Instagram accounts are fake.

User-Generated 127

User-Generated Promotion Product Social Media Marketing 127

Hubspot Marketing

MAY 16, 2024

As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we're still firm believers in search. To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ).

CMO 125

CMO User-Generated Advertisers Advertising 125

Martech

MAY 16, 2024

A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of private sector money going into AI, recommended raising federal spending for nondefense AI innovation to at least $32 billion annually. The group, which calls itself “The Senate AI Gang” ( Is there a secret handshake?

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User-Generated Market Research Communications Customer 122

Search Engine Land

MAY 16, 2024

I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” Pichai said the same thing during Alphabet’s Q1 2024 earnings call. But if that’s the case – doesn’t that mean AI Overviews, or the artist formerly known as Search Generative Experience (SGE), isn’t solving a problem it was supposedly invent

User-Generated 121

User-Generated Advertisers Advertising Search Marketers 121

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences. Amid this complexity, martech consultants have become indispensable guides for enterprises.

Transform 119

Transform CMO Direct Mail New Technology 119

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

MAY 16, 2024

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.

PR 113

PR 113

Martech

MAY 16, 2024

Amperity, the customer 360 platform, is describing its new, composable CDP offering as the first “Lakehouse CDP.” This approach obviates the need for reverse ETL — the commonly used means of synching data from a data warehouse to an operating system such as a CDP — or data copying. Amperity Bridge will allow users to point and share data to and from a data warehouse.

Customer 117

Customer Branding 117

illumin

MAY 16, 2024

Humor makes the advertising world go round, or at least it used to. A good laugh is known to drive sales and boost viewership. Many successful ads and commercials rely on comedy to build engagement and humor plays a central role in reducing ad fatigue. That being said, funny ads are less common than they used to be. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s.

Gen Z 106

Gen Z Millennials Entertainment Advertisers 106

yorCMO

MAY 16, 2024

How to understand your clients, what it takes to build trust and credibility, and how to measure the success of your efforts.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

MAY 16, 2024

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results. Even without talking about cookies and alternative measurement set-ups, there’s a better path forward for lead gen in 2024.

User-Generated 101

User-Generated Education Branding SEO 101

SocialPilot

MAY 16, 2024

If LinkedIn is one of the priority platforms for your social media marketing, then learning how to schedule LinkedIn posts is essential to maintaining a steady presence. Automating your LinkedIn posts can help you stay active and reach audiences in different time zones to increase engagement. Most top brands maintain an active presence on LinkedIn to keep their brand image fresh.

Transform 97

Transform Social Media Marketing Health Management 97

Search Engine Land

MAY 16, 2024

If you run a local business and find that your Google Business Profile has been suspended , it can have a devastating effect on your business. Your phone may stop ringing. Customers may stop coming to your location. The loss of revenue is real. Your first instinct may be to panic and just go through the motions of filling out the Appeals tool without thinking too much about the consequences.

SEO 100

SEO Management Search Marketers Product 100

Litmus

MAY 16, 2024

Think about it: when was the last time you received an email that truly spoke to you? Not just your name slapped on the subject line, but content crafted specifically with your interests, preferences, and behaviors in mind. One that left you feeling like: hey, this truly is for me. Perhaps it was a recommendation for your next favorite book, a reminder about an abandoned shopping cart, or an exclusive offer tailored to your past purchases.

Customer Journey 95

Customer Journey Customer CRM Email Marketing 95

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

MAY 16, 2024

Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers.

Product 99

Product SEO 99

The LeadG2 Blog

MAY 16, 2024

Inbound marketing attracts people who are actively interested in your offerings or brand to your business. Using SEO and other inbound tactics, you can bring in audiences more likely to invest in your business, services, and products. To get the most from your inbound marketing strategy, you must measure the performance of your campaigns. Measurement will involve tracking the right key performance indicators (KPIs) and calculating your ROI, which will help you make the necessary adjustments to y

Inbound Marketing 88

Inbound Marketing Key Performance Indicator Marketers Marketing 88

Search Engine Land

MAY 16, 2024

A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SEO progress) along the way. When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence.

SEO 93

SEO Analytics Management Health 93

CopyBlogger

MAY 16, 2024

The problem with most best practice advice for marketing online courses is that it’s geared towards people who already have. Continue Reading The post How To Market Online Courses And Get Customers Now appeared first on Copyblogger.

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Customer Marketers Marketing 72

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Land

MAY 16, 2024

Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a hit for Netflix as it seeks new revenue streams amid intensifying streaming competition. Why we care. Netflix’s platform offers advertisers a large and expanding pool of potential customers.

Advertisers 82

Advertisers Advertising Price Branding 82

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with DeLu Jackson , the EVP and Chief Marketing Officer of ADT, about the power of collaboration, harnessing different communication styles, Apple’s innovation, and more. “ I realized that I really was the one that had to adapt.

CMO 59

CMO Transform Thought Leadership Energy 59

Search Engine Land

MAY 16, 2024

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies , it will happen. So it’s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct effective marketing measurement with tighter data privacy laws.

Law 78

Law Advertisers Advertising Marketers 78

David Meerman Scott

MAY 16, 2024

Several hours ago, Samsung released a remarkable video response to the recent Apple CRUSH video. The text at the end “Creativity cannot be crushed” wonderfully trolls Apple. This is a great example of Newsjacking.

PR 52

PR Advertising Advertisers Marketers 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Duct Tape Marketing

MAY 16, 2024

Find Ease with Remarketing: The Future of Ad Targeting written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Tim, f ounder and CEO of Customers.AI – a first party, website visitor identification and remarketing pixel. Also founder of WordStream – provider of Google and Facebook ad management software for tens of thousands of customers globally.

Transform 85

Transform Advertisers Advertising Analytics 85