Hubspot Marketing

MARCH 5, 2024

I believe in the concept of inbox zero , so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread promotional messages straight to spam. But, occasionally, a few brilliant emails catch my eye because of their intriguing, clever, or motivational preview text messages.

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eBook Management Branding Promotion 105

Aspiration Marketing

MARCH 5, 2024

Implementing a successful marketing strategy requires mastering the intricacies of customer acquisition cost (CAC). CAC is a metric that unveils the financial investment needed to acquire a new customer, serving as a guiding beacon for businesses seeking efficient growth strategies.

Customer Acquisition 147

Customer Acquisition Customer Marketing Strategy Marketing 147

Search Engine Land

MARCH 5, 2024

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new and updated spam policies that it will begin enforcing through automated algorithms and manual actions.

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User-Generated SEO Advertisers Advertising 145

Social Media Examiner

MARCH 5, 2024

Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Video Stickers Backdrop Sticker Instagram's new Backdrop sticker uses artificial intelligence (AI) to replace the background of a photo in Stories. […] The post Instagram Updates: Video Stickers, Campaign Marketplace, and More appeared first on Social Media Examiner.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows you your top SEO issues. Fabrice Canel, the Principal Product Manager at Microsoft Bing, announced this today at PubCon and published the news on the Bing blog.

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Hubspot Marketing

MARCH 5, 2024

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well.

Finance 124

Finance User-Generated Branding Marketing 124

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Copywriting 115

Copywriting Education Energy Health 115

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. And they are just the tip of the iceberg. HubSpot is also rolling out a series of updates designed to refine your content delivery, optimize lead management processes and provide profound analytical insights that drive strategic decision-making.

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Search Engine Land

MARCH 5, 2024

Google Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish new messages within the platform’s privacy and messaging area. Why we care. If you’re seeing error messages when creating and publishing new messages in AdMob, be assured that the issue lies on Google’s end, not yours, and their engineers are actively investigating the matter.

Search Marketers 111

Search Marketers Marketing Marketers 111

Content Marketing Institute

MARCH 5, 2024

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.

Marketers 111

Marketers Marketing 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to enhance user privacy, following its recent introduction of advanced data control tools and the ability to disable personalization in the app.

Digital Marketing 111

Digital Marketing Marketers Marketing Advertisers 111

Buffer Marketing

MARCH 5, 2024

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping.

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Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users.

Education 108

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Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. This applies especially to the new Interaction to Next Paint (INP) metric that becomes one of the Core Web Vitals on March 12, 2024.

User-Generated 105

User-Generated Analytics SEO 105

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. It’s essential to recognize and support them. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers.

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Market Trends Customer SEO Product 100

Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Why we care. New rules coming into effect may impact businesses, particularly with adjustments to Google SERPs potentially leading to reduced traffic for direct suppliers such as hotels and restaurants.

Digital Marketing 101

Digital Marketing Advertisers Advertising Marketers 101

Unbounce

MARCH 5, 2024

/ A/B Testing The 16 best A/B testing tools and software alternatives to Google Optimize By Paul Park. Updated on March 5, 2024. 64 min read Does this sound familiar? You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention.

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Price eCommerce Transform User-Generated 98

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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Advertising Advertisers Transform Law 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section.

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Search Engine Land

MARCH 5, 2024

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS).

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Customer Journey SEO User-Generated Digital Marketing 95

AWeber

MARCH 5, 2024

You’re spending hundreds — maybe even thousands — of dollars a month on Facebook ads. That money is buying you a ton of impressions and clicks, but it isn’t delivering in the only area that really matters: conversions. What gives? Most likely, the issue lies with your Facebook landing page. Maybe there’s a disconnect between your landing page and what you’re promising in your ads.

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Search Engine Land

MARCH 5, 2024

Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual. Additionally, some users have been automatically logged out of their accounts and are unable to log back in.

Communications 91

Communications Management Search Marketers Marketing 91

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

The LeadG2 Blog

MARCH 5, 2024

One of the key benefits of Inbound Marketing is that it brings already educated and qualified leads to your company – making it easier for you to convert. But what elements do these campaigns have that make them stand out and reach the people you want it to? In this post, we’ll go over these critical elements that help set your inbound marketing apart to help you create campaigns that drive more sales-qualified leads!

Inbound Marketing 71

Inbound Marketing Education Marketing Marketers 71

Search Engine Land

MARCH 5, 2024

In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human, are left to do the creative work of prompting and interpreting the output for the rest of us. My tagline for the foreseeable future is: “I’m human. I’m helpful. Some of this is AI, and that’s OK.” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper

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SEO User-Generated Price Product 89

yorCMO

MARCH 5, 2024

Discover how to integrate AI into your marketing strategy and supercharge your results. From content to email marketing, learn how AI can revolutionize your business.

Marketing Strategy 59

Marketing Strategy Marketers Marketing Email Marketing 59

David Meerman Scott

MARCH 5, 2024

Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value?

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Customer Advertising Advertisers Marketing 57

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Six & Flow

MARCH 5, 2024

The market is crowded with sales reps, your audience is saturated, and you’re struggling to stand out from the crowd. The old sales playbook won’t get you anywhere with customer demands changing rapidly. It’s time we rewrite the sales playbook to empower our sales enablement strategy.

Customer 52

Customer Marketing Marketers 52

Unbounce

MARCH 5, 2024

/ A/B Testing How a three-word A/B test led to triple-digit conversion growth By Paul Park. Updated on March 5, 2024. 25 min read Case study Customer name: Going Customer industry: Travel Customer goal: A better way to gather data to understand customers’ needs and motivations. Unbounce’s services: Concierge plan and A/B testing Results: 104% increase in conversions, month-over-month TABLE OF CONTENTS Getting to know Going The struggle was real (before Unbounce) The perks of a perfectly producti

Succession Management 52

Succession Management User-Generated eCommerce Management 52

Lusha

MARCH 5, 2024

Every minute and a half, a CEO leaves their job. And 65% of American workers are actively looking for another job right now as you read this. All that change can make keeping up with contacts feel like a full-time job. That’s where job change data comes in. With alerts and filters, you can keep up with changes in your current contact list and find contacts who are fresh to a new role.

Customer 52

Customer Product 52

Traackr

MARCH 5, 2024

Discover 8 rising and top Snapchat influencers in the beauty industry for your next influencer marketing campaign

Influencer Marketing 52

Influencer Marketing Marketing Marketers 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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