Aspiration Marketing
NOVEMBER 22, 2023
In times of content being everywhere, the power of visual content cannot be overstated. From boosting your SEO rankings to enhancing page load speed and optimizing for social media, the right image formats can make or break your online success. Fortunately, we've tried various image formats and found what works best, and we're here to share it with you.
Search Engine Land
NOVEMBER 22, 2023
It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.
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Hubspot Marketing
NOVEMBER 22, 2023
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has been a pop culture classic since its release in 2004.
Calvyn Lee Blog
NOVEMBER 22, 2023
Google Search Console (GSC) is a free online tool that website owners can install on their websites to view detailed statistics and information about their performance in Google search results. It is available at search.google.com/search-console. What Can You See in Google Search Console? There is a wide variety of data available in Google Search Console: Website performance statistics like clicks, impressions, click-through rate and position for queries that drive traffic to your site Indexing
Social Media Examiner
NOVEMBER 22, 2023
Are your clients questioning the value of social media? Wondering if you should reconsider offering social media services? In this article, you'll discover why and how an agency discontinued its social media marketing services. The Challenges of Social Media Marketing for Small Businesses Social media marketing has become an indispensable part of most marketing strategies. […] The post Should Your Agency Say Goodbye to Social Media appeared first on Social Media Examiner.
Martech
NOVEMBER 22, 2023
While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.
Businesses Grow
NOVEMBER 22, 2023
Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. The press responded with headlines like “game-changing” and “earth-shaking,” and I actually agree. Anyone of moderate intelligence and a $20/month subscription can now be a software developer — even me!
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
NOVEMBER 22, 2023
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36 for every $1 spent leveraging email marketing.
Martech
NOVEMBER 22, 2023
Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. First, it’s important to have a strong and flexible foundation built on data. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works
Hubspot Marketing
NOVEMBER 22, 2023
If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members to bond and get to know one another outside of the work desks and joint tasks. But how do you find ideas for a great team outing? Maybe you start with a Google search for “team outing ideas” and stumble upon an article that suggests “field trips” and “professional development activities.
Customers.ai
NOVEMBER 22, 2023
Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Because the reality is, when it comes to email, less is more.
Search Engine Land
NOVEMBER 22, 2023
Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This requires coordination across teams and channels while keeping some key local ranking factors in mind. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites an
Martech
NOVEMBER 22, 2023
He’s back! After an epic five-day-long mishegoss , Sam Altman has been re-instated as OpenAI CEO. i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m… — Sam Altman (@sama) November 22, 2023 The company has also changed its board of directors, removing three of the four
Search Engine Land
NOVEMBER 22, 2023
YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.
Sachs Marketing Group
NOVEMBER 22, 2023
Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI). Not sure how to measure social media marketing success for your business?
Search Engine Land
NOVEMBER 22, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Rock Content
NOVEMBER 22, 2023
Colors impact our daily lives, both online and offline, evoking sensations and even emotions when placed in context. In the world of Digital Marketing, where conveying a message is paramount, colors can determine the conversion rate on a landing page. It goes beyond aesthetics, and most marketing professionals grasp its significance. As a Creative Designer at Rock Content, I continuously create color combinations organically, drawing upon the knowledge I’ve accumulated throughout my career
Search Engine Land
NOVEMBER 22, 2023
In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. For those who are still trying to grasp the concept of how AI and SEO can work synergistically for content, this article is for you. I’ll discuss: How Google feels about AI.
AWeber
NOVEMBER 22, 2023
Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing.
Search Engine Land
NOVEMBER 22, 2023
Sam Altman is returning as CEO, OpenAI announced. It is – perhaps (hopefully?) – the final chapter of a chaotic week that saw Altman ousted as CEO, two interim CEOs announced and nearly every OpenAI threaten to quit and go to Microsoft unless the entire board resigned. The announcement. OpenAI announced the news via an X post on Tuesday night: “We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers,
InTouch Marketing
NOVEMBER 22, 2023
Often confused with one another, it's important for small businesses to know the difference between sales and marketing to generate results.
Search Engine Land
NOVEMBER 22, 2023
Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. However, the app notes that users may still see sponsored places or My AI responses. Why we care. Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI.
Influence & Co
NOVEMBER 22, 2023
In the bustling arena of trade shows, standing out is the name of the game. As a marketer, your content strategy is your ace in the hole. But how do you tailor it to the dynamic trade show environment? This is where a blend of traditional and digital content comes into play, embodying trade show content ideas that not only attract, but also engage and retain your audience.
Search Engine Land
NOVEMBER 22, 2023
Google Ads is investigating reports of an issue impacting AdMob. The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data. Some clicks that are recorded from Apple iOS 17 devices are not being counted in the reports, leading to inaccurate reporting as a consequence. Why we care. Inaccurate data may result in an incorrect understanding of the performance of ad campaigns, making it challenging for advertisers to optimize their strategies ef
yorCMO
NOVEMBER 22, 2023
The post Who Should Be Held Accountable for Reaching Business Goals: Sales or Marketing? appeared first on yorCMO.
Rock Content
NOVEMBER 22, 2023
Running a SaaS company differs from running a regular B2C or B2B brand. So, you can’t apply the same marketing strategies and expect them to work. One primary example of this is email marketing , which looks far different for a SaaS company than other types of businesses. It’s much more complex to run a successful email marketing campaign with a SaaS product, which is why so few brands rely on it.
illumin
NOVEMBER 22, 2023
Black Friday is one of the biggest retail events of the year, with the related ad campaigns and sales promotions garnering as much importance for the ad industry as the retail sector. Massive crowds and seemingly unbelievable deals mark the holiday as shoppers line up for hours before piling into major department stores and malls in order to snag the best deal on their first holiday purchases of the year.
Exposure Ninja
NOVEMBER 22, 2023
When I first joined Exposure Ninja in April 2014 as a freelance copywriter, I could never have dreamed how far my career with the agency would take me. Almost a decade later, I’m very excited and proud to take up the role of CEO. Who Is Charlie? I’m Charlie and for the past six and a half years, I’ve been COO at Exposure Ninja. During that time, I’ve led our teams and supported the agency to achieve some incredible results.
GrowPowerful
NOVEMBER 22, 2023
From all of us at GROW Powerful, hear our cheer, A Happy Thanksgiving, full of joy we hold dear. In the dance of the leaves, in the cool autumn glow, We’re thankful for growth, and the seeds we sow. Blessed are we with minds that roam, For fractional CMOs who make each company home. They scale the heights, their vision keen, Crafting stories, making brands evergreen.
Duct Tape Marketing
NOVEMBER 22, 2023
Why Radical Humility is Key to Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio.
Calvyn Lee Blog
NOVEMBER 22, 2023
WhatsApp has over 2.7 billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. So why has WhatsApp struggled so much to monetize its immense popularity? A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.
Lusha
NOVEMBER 22, 2023
Not every customer is forever. Especially if you’re in a highly competitive industry like SaaS, customers are prone to hop from vendor to vendor. But just because a contract with a customer comes to an end and they go off to explore other opportunities, that doesn’t mean you can’t get them to come back to you. We’ll tell you how can you win back the one that got away – including a couple new ways to find the customers who might be willing to give you a second chance.
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