Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. This isn’t just a blip on the radar. It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

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Aspiration Marketing

JANUARY 2, 2024

Consistency is key in the world of effective sales and marketing. Whether you're nurturing leads, closing deals, or providing customer support, having a standardized approach ensures that your team is operating at peak efficiency. That's where HubSpot Playbooks come in.

Customer 165

Customer Marketing Marketers 165

Martech

JANUARY 2, 2024

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year.

PR 138

PR User-Generated Fashion Marketers 138

Social Media Examiner

JANUARY 2, 2024

Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Live Video Live Producer All Instagram professional account holders can access Live Producer, allowing them to go live using third-party streaming […] The post Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More appeared first on Social

Management 133

Management Social Media Marketing Marketing Marketers 133

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JANUARY 2, 2024

Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. The complaint accuses OpenAI and Microsoft of taking a “free-ride on the Times’s massive investment in its journalism” to create content that readers unwittingly use as a substitute for the Times’ original articles.

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Transform Product Marketing Marketers 128

Marketing Insider Group

JANUARY 2, 2024

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.

B2C 125

B2C SEO User-Generated Industry Insights 125

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? Don’t wanna spend hours crafting connection request messages only to be left “pending” forever? Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Where do you leave them? What should you say? How long do they need to be? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your

Social Media Marketing 122

Social Media Marketing Analytics Management Promotion 122

Customers.ai

JANUARY 2, 2024

For most of us, heading into a new year means taking a look back. While somewhat counterintuitive, looking back often allows us to move forward. So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. I’ll tell you how we got here, who we are, and of course, where we are going. How Customers.ai Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approxim

Transform 122

Transform Outbound Marketing CRM B2C 122

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% of the world’s population. How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

CRM 120

CRM User-Generated SEO Management 120

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch.

Price 117

Price Advertising Advertisers Digital Marketing 117

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all.

Marketing Automation Platform 109

Marketing Automation Platform CRM Email Marketing Analytics 109

Businesses Grow

JANUARY 2, 2024

This continues a tradition of highlighting my top posts of the year, as determined by the number of your page views. Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This represented Year 14 of the {grow} blog, and I think it was one of the strongest years ever. I had a little more breathing room this year to relax and think things through.

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Search Engine Land

JANUARY 2, 2024

As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE. Get ready to step into the future of SEO by joining experts from Conductor as they dive into the ever-evolving landscape of SEO in the age of AI. Learn more by registering and attending “The State of SEO for 2024: Are you AI-Ready?

SEO 99

SEO Search Marketers Whitepaper Marketing 99

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers.

Customer 95

Customer Price User-Generated Customer loyalty 95

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Content Marketing Institute

JANUARY 2, 2024

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

Marketing 95

Marketing Marketers 95

Duct Tape Marketing

JANUARY 2, 2024

Decoding the AI Dilemma: Unveiling the Hidden Pitfalls, Ethical Quandaries, and Future Realities written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Kenneth Wenger, an author, research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc.

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Transform Communications Product Place 93

David Meerman Scott

JANUARY 2, 2024

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.

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Lusha

JANUARY 2, 2024

Well, it’s finally here: time to actually circle back with your prospects from December. To say January is a busy month in B2B sales is an understatement. You’re hitting the ground running for Q1 and learning about new initiatives all while picking up everything that was put on hold last year. You’ll need some serious productivity hacks to get it all done (and meet your quota).

Product 59

Product CRM Energy Education 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Rock Content

JANUARY 2, 2024

With a new year comes thoughts of growth. In today’s digital world, that means a workable content marketing strategy. Content marketing involves creating online search-engine optimized (SEO) material. The objective is to improve your brand’s internet presence and build interest in your target audience. Content marketing only works if it meets two critical standards.

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SEO Marketing Plan Content Marketing Place 52

AWeber

JANUARY 2, 2024

If you’re daydreaming about starting your own business and you love crafts, you’ve probably heard about Etsy—one of the biggest online marketplaces for handmade or vintage items and craft supplies. Whether you want to earn extra bucks on the side or you want to invest your entire focus on starting an online business, with almost 500 million visits monthly , Etsy can be the perfect opportunity to get in front of an audience looking for unique items.

Shipping 101

Shipping Price Email Marketing Promotion 101

Buffer Marketing

JANUARY 2, 2024

After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more. The Instagram- (read: Meta-) owned platform rocketed to 100 million sign-ups within days of its launch in June 2023. However, Threads’ barebones features failed to hold users’ interest, and within weeks, active users, time spent, and sessions were down by 75 percent.

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Transform Analytics Product Social Media Marketing 140