Aspiration Marketing
JANUARY 18, 2024
Are you feeling swamped by marketing tasks? Email blasts, lead nurturing, data analysis – it can get overwhelming. Fortunately, marketing automation platforms like HubSpot and Marketo can streamline your efforts and boost results. But which platform best suits your business needs?
Social Media Examiner
JANUARY 18, 2024
Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? In this article, we’ll explore a social content strategy. Why is a Social Content Strategy so Important? In today's crowded online marketplace, simply having a social media presence is no guarantee of business success. While creators often […] The post Social Content Strategy: How to Build a Loyal and Profitable Audience appeared first on Social Media Examiner.
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Buffer Marketing
JANUARY 18, 2024
It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator. While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring man
Hootsuite
JANUARY 18, 2024
Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
JANUARY 18, 2024
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.
Martech
JANUARY 18, 2024
Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JANUARY 18, 2024
Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.
Search Engine Land
JANUARY 18, 2024
Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities. This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking th
Martech
JANUARY 18, 2024
Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The hallucinations range from factual errors to content that’s biased and even dangerous.
Search Engine Land
JANUARY 18, 2024
Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hootsuite
JANUARY 18, 2024
Want to know how to get more views on Instagram Reels? Stick with us, kid. We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!
Search Engine Land
JANUARY 18, 2024
Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes , co-founder of Adalysis, spoke with Jyll Saskin Gales , marketing Consultant at Jyll.ca, Greg Kohler , senior digital marketing manager at ServiceMaster Brands, and Aaron Levy , VP of paid search at Tinuiti.
Kuno Creative
JANUARY 18, 2024
“Your brand is the single most important investment you can make in your business.” When you put it like Steve Forbes, Chairman and Editor-in-Chief of Forbes Media, the thought of investing in a brand strategy consultant becomes even more enticing. With their support, businesses can develop a compelling, consistent story that differentiates them from competitors and acts as a playbook for all marketing efforts.
Search Engine Land
JANUARY 18, 2024
Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 companies.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Buffer Marketing
JANUARY 18, 2024
It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator. While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring man
Search Engine Land
JANUARY 18, 2024
The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Evaluate your options to engage your audience as the search landscape diversifies.
Duct Tape Marketing
JANUARY 18, 2024
2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism. Why? Because often, by the time something is labeled a trend, it’s either already happening or it’s just a shot in the dark.
Search Engine Land
JANUARY 18, 2024
As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The unethical use of AI in SEO and its impact. The importance of ethical AI implementation in SEO.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Scoop.it!
JANUARY 18, 2024
Despite the wealth of information available in today’s data-driven world, it’s not always easy to meaningfully interpret and act upon it — this is true in the context of executing market intelligence efforts. Without market intelligence, businesses are unable to navigate the tumultuous seas of market dynamics, floundering to survive and unable to grow and innovate.
AWeber
JANUARY 18, 2024
As a life coach or aspiring life coach, you’re deeply committed to transforming lives for the better. Chances are, you go above and beyond for your clients on a daily basis. With so much time invested in helping others, it’s easy to let your own passions slide. So how can you feed the love you have for coaching while sustaining your motivation to change lives?
Duct Tape Marketing
JANUARY 18, 2024
Mastering Intrigue: How to Shoot Video That Doesn’t Suck written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Steve Stockman In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows.
CopyBlogger
JANUARY 18, 2024
Most copywriting tips focus on small tweaks or rather obvious concepts. While these basic tips are a good starting point, Continue Reading The post 9 Copywriting Tips That Turn Words Into Dollars appeared first on Copyblogger.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hootsuite
JANUARY 18, 2024
An everything app is the everything bagel of the app world. It’s got a little bit of everything you need to run you day-to-day life, all wrapped up in a single (delicious?) package. These apps include tons of popular features and are essential in the daily lives of millions of users worldwide. While they may not have taken off in North America yet, apps like WeChat , Line , and KakaoTalk have millions (or even billions) of users across Asia who rely on them for everything from groceries to
Set Up
JANUARY 18, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kaylin Durham , the Chief Client Officer at The Aaron's Company, Inc., to talk about the importance of having tough conversations, how to be intentional and brave in your career, and why she admires Delta’s brand.
illumin
JANUARY 18, 2024
Women’s pro sports are rising in visibility and viewership, entering the mainstream with new funding, advertisers, and leagues. With audiences flocking to see women on the ice, the court, and the field, advertisers are taking notice and taking advantage of the golden opportunity to reach new audiences. In the past few years, the media has seen the steady climb of women’s pro sports, from soccer to hockey, to basketball.
SocialPilot
JANUARY 18, 2024
It’s been clear now for quite some time that Facebook’s organic reach is declining. Facebook’s algorithm undergoes periodic changes. Recently, Facebook pivoted to providing a more organic and fulfilling experience to its users. Hence it curtailed the reach of businesses and brands. So, as a marketer, if you’re struggling to generate results, it probably might not be your fault.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
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