Buffer Marketing
APRIL 17, 2024
LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s a goldmine of opportunity for building brand awareness – for those who know how to harness it.
Aspiration Marketing
APRIL 17, 2024
Ever spend hours crafting the perfect marketing message, only to hear crickets? Your content might be brilliant, but if it reads like a college textbook, your audience will glaze over faster than you can say "engagement." This is where readability level comes in. It's the key to unlocking clear communication, the golden ticket to having your content truly connect and resonate with readers.
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Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
Social Media Examiner
APRIL 17, 2024
Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? In this article, discover the keys to conscious agency growth from a serial entrepreneur who has launched several successful companies. Conscious Growth Marketing Through Diversity and Inclusion In today's increasingly diverse and interconnected world, embracing […] The post How to Grow Your Agency Through Socially Responsible Marketing appeared first on Social M
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
APRIL 17, 2024
It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. The changeover was met with much gnashing of teeth, pulling of hair and some justifiable complaints. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.
Content Marketing Institute
APRIL 17, 2024
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
APRIL 17, 2024
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.
Backlinko
APRIL 17, 2024
As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and a strong reputation in the market. Don’t have time to read the full guide?
Search Engine Land
APRIL 17, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conver
Martech
APRIL 17, 2024
Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. consumers.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
yorCMO
APRIL 17, 2024
To do marketing right, you need the right leadership. Discover how a fractional CMO can help your business grow.
Search Engine Land
APRIL 17, 2024
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is one of the fastest-growing sources of traffic for news websites, with some publishers reporting Discover traffic as higher than organic search traffic.
Lusha
APRIL 17, 2024
We’ve all been there – that awkward moment when you’re hoping to connect with a prospect on a call, but things go horribly, and sometimes hilariously, wrong. Whether it’s a cringeworthy personal gaffe or an angry prospect who wants to watch the world burn, the sales world is full of stories as hilarious as they are painful. 92% of customer interactions happen over the phone, which means there are a whole lot of opportunities for things to end up sideways.
Search Engine Land
APRIL 17, 2024
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure represents a $4.4 billion increase over 2022.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Litmus
APRIL 17, 2024
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences.
Hootsuite
APRIL 17, 2024
Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.
Search Engine Land
APRIL 17, 2024
Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. Google doesn’t rely on third-party cookies for this new functionality.
Duct Tape Marketing
APRIL 17, 2024
How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
APRIL 17, 2024
YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s war on ad blockers will likely lead to disgruntled users who will abandon YouTube altogether.
AWeber
APRIL 17, 2024
Email marketing for realtors. You’ve heard about it, but you’re not sure how it can help you connect with home buyers and sellers. Imagine this scenario for a moment: You’re hosting another open house for a charming two-story Cape Cod home. A flood of people enter in and out, browsing around on their own without saying much to you. You leave out some business cards on a side table by the door and hope interested home buyers take one.
Customers.ai
APRIL 17, 2024
If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point. Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform.
verse.ai
APRIL 17, 2024
How to Nurture Leads: Untapped Potential for Sales and Marketing Teams How Companies Can Leverage AI for Lead Generation and Engagement Nurturing leads is a vital practice for both sales and marketing teams. According to Forrester, businesses that nurture leads make 50% more sales, while nurtured leads incur 33% less cost than non-nurtured ones. [.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Customers.ai
APRIL 17, 2024
If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point. Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform.
Rock Content
APRIL 17, 2024
Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Whether you’re a Fortune 500 company selling globally or a small, local family business, you’ll need a strong online presence to attract and grow your audience. Trends consistently prove that customers, whether B2B or B2C, do their research online before buying.
Zumvu
APRIL 17, 2024
Keeping an existing customer is much simpler and cheaper than finding a new one.
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