Content Marketing Institute
MARCH 22, 2024
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.
Search Engine Land
MARCH 22, 2024
Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land. In May 2023, Google opened up a Search Labs section for searchers to opt in to see and use the Google SGE results, that contained AI overviews.
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Martech
MARCH 22, 2024
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox for Android is coming down the road. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital).
Search Engine Land
MARCH 22, 2024
AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. Since around 2002, Google has been the search engine – and its dominance has only grown year after year. It has ascended to monopoly status and 91.6% of the global search market share in February, per StatCounter.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
MARCH 22, 2024
As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content.
Search Engine Land
MARCH 22, 2024
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
MARCH 22, 2024
With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details.
Rock Content
MARCH 22, 2024
Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes. What follows depends on your approach. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to what you already have in place?
Search Engine Land
MARCH 22, 2024
Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, is now fully live for all users. Microsoft announced today that all users can now access Deep Search within Bing Search by clicking on the Deep Search button at the top of the search results page. Bing Deep Search was originally announced in December 2023 as a search engine that goes deeper on your queries using Bing’s index and GPT-4 to give you more tailored
Marketing Sherpa
MARCH 22, 2024
Personification is the intimate companion of imagination. Which is why so many great artists use it. For example, Jack London wrote, “But the plummet of his hearing brought nothing to him save the moaning of wind through invisible trees and the rustling of leaves on swaying branches.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
MARCH 22, 2024
Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location. Additional improvements.
Backlinko
MARCH 22, 2024
The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an example of an H1 tag in one of our blog post’s HTML code and how it looks on the live page. The H1 tag is the most important header tag among other headers (H1-H6).
Vertical Response
MARCH 22, 2024
oSeeking a profitable business idea online? This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Without the fluff, we provide straightforward insights into each idea, highlighting the potential for growth and success. Prepare to find your niche in the digital marketplace and kickstart your venture with clarity and strategy.
Lusha
MARCH 22, 2024
By now, every major sales intelligence platform (and a lot of the minor ones, too) has intent data. At this point, it’s pretty much a must. But a lot of people are still unclear on what exactly intent data is or how to take advantage of its insights. The goal of this guide is to make sure that won’t be a problem anymore once you’re done reading. We’ll tell you what intent data is, how it works, and the most important part: all the different ways you can use it.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Six & Flow
MARCH 22, 2024
Understanding your ideal customer profile (ICP) helps you design a blueprint of your ideal customer, pointing all your go-to-market moves in the right direction. It helps you figure out whose needs and problems fit perfectly with what you're offering. Understanding your ICP doesn't just tweak your marketing game; it also boosts product development, sales outreach, and overall business growth.
Martech
MARCH 22, 2024
Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us in a different direction. Many businesses, facing economic pressure, prioritize short-term gains over long-term brand health.
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