Social Media Examiner
JUNE 4, 2024
Want to speed the time it takes you to create content? Wondering how AI could help? In this article, you’ll discover how to use AI to speed your content planning and production. #1: Feed Your AI a Brand Identity Document Artificial intelligence (AI) has become an indispensable tool for content creators looking to elevate their […] The post Using AI to Speed Content Creation appeared first on Social Media Examiner.
Aspiration Marketing
JUNE 4, 2024
Did you know that the vast majority of website visitors abandons your site after just one visit? When your lead generation isn't working, this isn't just a lost opportunity to connect; it's a potential customer walking right out the door! The solution? A website upgrade designed to capture those visitors and start generating leads. Imagine a website that informs and actively converts – that's the power of a lead-focused revamp.
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Martech
JUNE 4, 2024
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
JUNE 4, 2024
Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu
Search Engine Land
JUNE 4, 2024
AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed reports or informative guides.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JUNE 4, 2024
Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: Rand Fishkin Mike King (on the iPullRank site and here on Search Engine Land ) Andrew Ansley But what can link builders and digital PRs learn from the documents? Since news of the leak broke, Liv Day , Digitaloft’s SEO Lead, and I have spent a lot of time investigating what the documentation tells us about links.
Martech
JUNE 4, 2024
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer data platform (CDP) and email service provider (ESP), you can create targeted, high-impact emails that drive re
Search Engine Land
JUNE 4, 2024
Google’s AI Overviews now appear less than 15% of the time, according to a new analysis. Google’s AI Overviews (formerly known as Search Generative Experience when it was an opt-in experiment in Google Labs) at one time appeared on 84% of queries. That number of Google Search results without SGE jumped substantially starting in mid-April and continued into May before Google I/O, when Google announced the launch of AI Overviews in the U.S.
Hubspot Marketing
JUNE 4, 2024
I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list. 67% of marketers say the biggest benefit of AI is its ability to cre
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JUNE 4, 2024
Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring out of SAP’s Sapphire conference this week. The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications.
Hubspot Marketing
JUNE 4, 2024
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe.
Martech
JUNE 4, 2024
In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Seventeen percent said they already had. A lot of executives are very excited about it. But what if consumers hate it? That, in essence, is the question Kate Muhl, VP, analyst at Gartner and a consumer Insights expert, raised in her presentation to the Gartner Symposium.
illumin
JUNE 4, 2024
Voice-enabled technology has steadily integrated itself into our everyday lives, even so in marketing. Learn more about how voice-enabled advertising is revolutionizing the user experience. “ Hey Siri! Set an alarm for 7AM. ” “ Hey Google, turn off the lights. ” “ Alexa, what’s the name of this song ?” You may have heard somebody utter these statements recently or something along these lines.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Hubspot Marketing
JUNE 4, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Getting traffic to your website is a smart and valuable goal, but it can’t be the end of the line. When you’ve put in the work to get people through the digital door of your business, you need to have a plan for what happens next.
Search Engine Land
JUNE 4, 2024
Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyword research helps you craft a balanced keyword strategy for your target market and personas. It prioritizes keywords that attract traffic that converts into customers.
Backlinko
JUNE 4, 2024
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors.
Hubspot Marketing
JUNE 4, 2024
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Backlinko
JUNE 4, 2024
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024.
Search Engine Land
JUNE 4, 2024
Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were not. This helps you understand whether your ads are actually driving additional conversions or if those conversions would have occurred anyway. From analytics companies to previously undervalued prospecting campaigns, incrementality testing benefits a range of people, campaign types and ad formats (we’ll call them the winners) and exposes
Backlinko
JUNE 4, 2024
OpenAI is an AI research organization behind the popular ChatGPT. Launched in November 2022, ChatGPT gained 1 million users within the first 5 days since launch. In 3 months since its launch, the chatbot from OpenAI already had 100 million monthly active users. From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date stats about the leading AI product on this page.
Search Engine Land
JUNE 4, 2024
Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This expansion makes Microsoft Advertising’s AI assistant even more versatile, automating asset creation across nearly all ad types and saving marketers significant time. What’s new: Generative AI now creates banner assets for display ads Feature launched this week, joining other AI-assisted ad types Video ad suppor
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
InTouch Marketing
JUNE 4, 2024
If the answer to this question, “Is your B2B website working for you?” is “I’m not sure,” “I don’t know,” or “I think so,” then the real answer is “no, it’s not.
Search Engine Land
JUNE 4, 2024
Google has fixed the issues with the link report within Google Search Console. Last week, we reported a bug with that link report that Google was investigating. As of early this morning, the bug seemed to have been resolved , and the link counts in that tool seem to be back to where they were. What happened. Last week, many SEOs noticed the link report showing a fraction of their reported links in that tool.
The LeadG2 Blog
JUNE 4, 2024
In marketing, immediate needs and last-minute requests are inevitable. Whether it's a sudden service launch, a PR crisis, or a time-sensitive campaign, responding quickly without causing chaos is a hallmark of an effective marketing leader. Here's how you can plan, streamline, and produce impactful results without panic.
Search Engine Land
JUNE 4, 2024
Google has fixed an issue where some internal pages would not show the proper Site name in the Google Search results. This has been an issue since at least December 2023 and is now resolved. What changed. Google updated its site names documentation today to remove the “known issue” section that read: In some cases, a site name shown for a home page may not have propagated to appear for other pages on that site.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Set Up
JUNE 4, 2024
In today’s dynamic marketing landscape, finding the right Agency often becomes entangled in the high costs and complexities introduced by traditional Agency searches. At Set up , founded by Joe Koufman, a veteran of fostering pivotal business connections, we are pioneering a transformative approach prioritizing efficiency, transparency, and alignment.
Search Engine Land
JUNE 4, 2024
While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons and share some insider tips on how we run our accounts. This should help you make the most of opportunities in the Performance Max auction. 1.
Unbounce
JUNE 4, 2024
/ Pay per click B2B PPC: The ultimate guide to B2B paid search strategy By Josh Gallant and Jacob Baadsgaard. Updated on June 4, 2024. 21 min read Do paid search and social ads actually work in B2B when deal cycles are long, or is it still just a game of referrals, handshakes, and trade shows? That’s the question we’re here to answer today. Spoiler: Yes, it absolutely can work.
Search Engine Land
JUNE 4, 2024
Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming months. Why we care. This mandatory shift marks Microsoft’s push toward its more advanced, AI-driven ad format, potentially impacting many ecommerce advertisers. What’s new: All Smart Shopping campaigns moving to Performance Max Transition emails were sent to all affected advertisers Optional early upgrade feature available Yes,
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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