Social Media Examiner
JUNE 4, 2024
Want to speed the time it takes you to create content? Wondering how AI could help? In this article, you’ll discover how to use AI to speed your content planning and production. #1: Feed Your AI a Brand Identity Document Artificial intelligence (AI) has become an indispensable tool for content creators looking to elevate their […] The post Using AI to Speed Content Creation appeared first on Social Media Examiner.
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
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Aspiration Marketing
JUNE 4, 2024
Did you know that the vast majority of website visitors abandons your site after just one visit? When your lead generation isn't working, this isn't just a lost opportunity to connect; it's a potential customer walking right out the door! The solution? A website upgrade designed to capture those visitors and start generating leads. Imagine a website that informs and actively converts – that's the power of a lead-focused revamp.
Martech
JUNE 4, 2024
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
JUNE 4, 2024
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe.
Search Engine Land
JUNE 4, 2024
AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed reports or informative guides.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 4, 2024
Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu
Search Engine Land
JUNE 4, 2024
Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: Rand Fishkin Mike King (on the iPullRank site and here on Search Engine Land ) Andrew Ansley But what can link builders and digital PRs learn from the documents? Since news of the leak broke, Liv Day , Digitaloft’s SEO Lead, and I have spent a lot of time investigating what the documentation tells us about links.
Martech
JUNE 4, 2024
If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business.
Search Engine Land
JUNE 4, 2024
Google’s AI Overviews now appear less than 15% of the time, according to a new analysis. Google’s AI Overviews (formerly known as Search Generative Experience when it was an opt-in experiment in Google Labs) at one time appeared on 84% of queries. That number of Google Search results without SGE jumped substantially starting in mid-April and continued into May before Google I/O, when Google announced the launch of AI Overviews in the U.S.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
illumin
JUNE 4, 2024
Voice-enabled technology has steadily integrated itself into our everyday lives, even so in marketing. Learn more about how voice-enabled advertising is revolutionizing the user experience. “ Hey Siri! Set an alarm for 7AM. ” “ Hey Google, turn off the lights. ” “ Alexa, what’s the name of this song ?” You may have heard somebody utter these statements recently or something along these lines.
Backlinko
JUNE 4, 2024
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors.
Martech
JUNE 4, 2024
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer data platform (CDP) and email service provider (ESP), you can create targeted, high-impact emails that drive re
Hubspot Marketing
JUNE 4, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Getting traffic to your website is a smart and valuable goal, but it can’t be the end of the line. When you’ve put in the work to get people through the digital door of your business, you need to have a plan for what happens next.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 4, 2024
Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring out of SAP’s Sapphire conference this week. The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications.
Hubspot Marketing
JUNE 4, 2024
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Martech
JUNE 4, 2024
In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Seventeen percent said they already had. A lot of executives are very excited about it. But what if consumers hate it? That, in essence, is the question Kate Muhl, VP, analyst at Gartner and a consumer Insights expert, raised in her presentation to the Gartner Symposium.
Backlinko
JUNE 4, 2024
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
JUNE 4, 2024
Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyword research helps you craft a balanced keyword strategy for your target market and personas. It prioritizes keywords that attract traffic that converts into customers.
Backlinko
JUNE 4, 2024
OpenAI is an AI research organization behind the popular ChatGPT. Launched in November 2022, ChatGPT gained 1 million users within the first 5 days since launch. In 3 months since its launch, the chatbot from OpenAI already had 100 million monthly active users. From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date stats about the leading AI product on this page.
Search Engine Land
JUNE 4, 2024
Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were not. This helps you understand whether your ads are actually driving additional conversions or if those conversions would have occurred anyway. From analytics companies to previously undervalued prospecting campaigns, incrementality testing benefits a range of people, campaign types and ad formats (we’ll call them the winners) and exposes
InTouch Marketing
JUNE 4, 2024
If the answer to this question, “Is your B2B website working for you?” is “I’m not sure,” “I don’t know,” or “I think so,” then the real answer is “no, it’s not.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
JUNE 4, 2024
Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This expansion makes Microsoft Advertising’s AI assistant even more versatile, automating asset creation across nearly all ad types and saving marketers significant time. What’s new: Generative AI now creates banner assets for display ads Feature launched this week, joining other AI-assisted ad types Video ad suppor
The LeadG2 Blog
JUNE 4, 2024
In marketing, immediate needs and last-minute requests are inevitable. Whether it's a sudden service launch, a PR crisis, or a time-sensitive campaign, responding quickly without causing chaos is a hallmark of an effective marketing leader. Here's how you can plan, streamline, and produce impactful results without panic.
Search Engine Land
JUNE 4, 2024
Google has fixed the issues with the link report within Google Search Console. Last week, we reported a bug with that link report that Google was investigating. As of early this morning, the bug seemed to have been resolved , and the link counts in that tool seem to be back to where they were. What happened. Last week, many SEOs noticed the link report showing a fraction of their reported links in that tool.
Set Up
JUNE 4, 2024
In today’s dynamic marketing landscape, finding the right Agency often becomes entangled in the high costs and complexities introduced by traditional Agency searches. At Set up , founded by Joe Koufman, a veteran of fostering pivotal business connections, we are pioneering a transformative approach prioritizing efficiency, transparency, and alignment.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Land
JUNE 4, 2024
Google has fixed an issue where some internal pages would not show the proper Site name in the Google Search results. This has been an issue since at least December 2023 and is now resolved. What changed. Google updated its site names documentation today to remove the “known issue” section that read: In some cases, a site name shown for a home page may not have propagated to appear for other pages on that site.
Unbounce
JUNE 4, 2024
/ Pay per click B2B PPC: The ultimate guide to B2B paid search strategy By Josh Gallant and Jacob Baadsgaard. Updated on June 4, 2024. 21 min read Do paid search and social ads actually work in B2B when deal cycles are long, or is it still just a game of referrals, handshakes, and trade shows? That’s the question we’re here to answer today. Spoiler: Yes, it absolutely can work.
Search Engine Land
JUNE 4, 2024
While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons and share some insider tips on how we run our accounts. This should help you make the most of opportunities in the Performance Max auction. 1.
Zumvu
JUNE 4, 2024
In today’s world big data represents both a huge opportunity for businesses to succeed and significant challenges. It holds the power to revolutionize so many parts of our day-to-day lives as well as scientific discoveries and business practices, but at the same time, it comes with many hurdles.
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