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Wondering why your AI results are missing the mark? Looking for a simple framework to maximize your AI prompting results? In this article, you'll learn how to craft precise AI prompts to save time, deliver value, and boost profitability. The Perfect Prompting Framework Artificial intelligence (AI) has become an essential tool for marketers and content […] The post Generic to Genius: Crafting AI Prompts for Optimal Results appeared first on Social Media Examiner.
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage.
The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing to get that data, usually via event registrations, website forms and the like. Sometimes that isn’t enough, which is why data enrichment providers exist. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in a unique, compelling way.
Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, a provider of free ad-supported TV (FAST) channels such as HappyKids and iFood.tv. The trend of families watching streaming TV together was strengthened by the pandemic and persists today, the study said.
Struggling to climb the SEO ladder? Are you stuck with a low Domain Rating holding you back? You're not alone. But what if you could unlock the secrets to attracting high-quality links and skyrocketing your website's authority? We'll look into proven strategies for crafting link-worthy content, building valuable relationships, and watching your domain rating soar.
Struggling to climb the SEO ladder? Are you stuck with a low Domain Rating holding you back? You're not alone. But what if you could unlock the secrets to attracting high-quality links and skyrocketing your website's authority? We'll look into proven strategies for crafting link-worthy content, building valuable relationships, and watching your domain rating soar.
Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. Join us for an insightful webinar, “ Achieve Near-Perfect Accessibility ,” and discover how to balance ideal web accessibility standards with practical implementation.
Positive reviews on Facebook help in building trust in your business and attract potential customers. In fact, 84% of consumers trust online reviews as much as a recommendation from a friend. Hence, encouraging your satisfied customers to leave reviews is important. Reviews on social media help businesses and attract potential consumers. That’s why encouraging satisfied customers to leave positive reviews is so important.
Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” Usually, the answer is “Somewhere between 4-12 months.” In some cases, it can take as long as 24 months to see a significant return on investment. This article discusses ways to get SEO results faster through what the late and great Hamlet Batista called “agile SEO.
Navigating the intricate maze of a lengthy sales cycle can often feel like a daunting task. The pressure to keep leads engaged and the constant battle against time can wear down even the most seasoned sales professionals. However, the right tools and strategies can make this journey not only manageable but also rewarding. A robust lead nurturing funnel and a CRM that offers automated sales triggers can be the keys to keeping sales reps motivated and efficient throughout the process.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The first half of 2024 in SEO land was never boring. Between algorithm leaks , a big core update , AI Overviews ( the debut , the blowback and the pullback ) and antitrust litigation hovering in the background, the headlines have created a whole lot of noise over the last few months. Forget the noise, though. What are the most important initiatives to tackle for the rest of the year?
At Set up , we are actively analyzing internal teams and external partners to help marketers achieve their goals. We’ve found that whenever there are weak links between Brands and Agencies or within departments, the source is often poor communication. Our recent blog “ Talk the Talk: Mastering Workplace Communication + Collaboration ,” goes into more detail about how poor communication skills can lead to faster burnout and ultimately failed Client relationships and worse cultures.
It goes without saying — markets are evolving at breakneck speed. This isn’t the time for the faint of heart. Revenue leaders are facing an uphill battle: Attempting to balance the need to maintain momentum and drive growth at a time when everything feels unpredictable and uncontrolled. And here’s the rub — our obsession with scaling fast often leads us directly into operational chaos.
There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except for the realistic version you can actually implement. Try this process to bring your so-called optimal plans back to earth.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
How to Maximize Outcomes Today and in Six Months In great news for house-shoppers, house owners, and mortgage companies, average 30-year mortgage rates just dropped to their lowest level in over a year. As of early August, 30-year mortgage rates stood at 6.125%. This “means better pricing to consumers, incentivizing them to take advantage of approximately half a percentage point in rate improvement in the market” – Rick Roque, executive vice president of retail, Sierra Pacific Mortgage Source:
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.
Your audience will often form its first impressions of your company through the written content you produce, so ensuring your work is error-free before releasing it to the masses is critical. Content proofreading, the meticulous process of reviewing and correcting written material, is crucial in presenting polished and professional communication. Proofreading is incredibly important for content creators because they’re trying to reach as many of the world’s 5.44 billion active internet users as
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Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. This platform works for me because my profile is well-crafted, and people who land on it see it oozes professional credibility (if I do say so myself).
It’s been a pretty turbulent year for Google, with serious concerns about the quality of search results being raised at least as far back as last fall’s Helpful Content Update. Documents from Google’s antitrust trial further raised eyebrows, showing Google executives applying pressure to increase ad revenues and share prices by increasing search queries (translation: making it harder for users to find what they’re looking for).
Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote , “We fixed the issue with ranking. There will be no more updates.” Here is the timeline of this issue: Google initially wrote, “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results.
News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve perfected a winning SEO formula, the game changes. From supposedly “helpful” algorithm updates to site reputation policies enforced by manual actions to the lurking threat of AI Overviews , the pressure is constant.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. Join us for “ Achieve Near-Perfect Accessibili ty ,” and discover how to balance ideal web accessibility standards with practical implementation.
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