Practical eCommerce - Marketing
MAY 22, 2024
Launched in 1895, "The Furrow" was content marketing long before that term existed. The post Lessons from John Deere’s Magazine ‘The Furrow’ appeared first on Practical Ecommerce.
Aspiration Marketing
MAY 22, 2024
Have you ever felt stuck between inbound marketing and account-based marketing (ABM)? You're not alone. Both strategies boast impressive results, but choosing the right one depends on your specific goals and target audience. We'll help you break down these marketing strategies to determine the best fit for your business.
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Martech
MAY 22, 2024
In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. We will end by talking about setting up effective feedback loops to ensure continuous growth and improvement as well.
Social Media Examiner
MAY 22, 2024
Wondering how to handle situations where client expectations aren't aligned with project realities? Want to set up a repeatable process to avoid unexpected client reactions? In this article, you’ll discover critical skills and practical tips to define, meet, and exceed client expectations. Effective Client Communication: Insights From an Agency Owner Establishing clear communication and aligning […] The post How to Create Clear Client Communication Systems appeared first on Social Media Ex
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
MAY 22, 2024
In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.
Search Engine Land
MAY 22, 2024
Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread. What it looks like. I was sent screenshots from both Shubham Khatwani and Brodie Clark of this in action – here are some of those screenshots: Why special treatment.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
MAY 22, 2024
SEO job listings have declined by 37% year-on-year, with mid-level roles being most impacted, according to a new analysis. Also, there was a “resurgence” in remote SEO roles during Q1. But only 18% of SEO job listings provided a salary (or salary range), according to the SEOJobs.com report. Why we care. Just two years ago, we were in a period called the Great Resignation (a.k.a., the Great Reshuffle ), when job listings were abundant and hiring was a huge challenge for companies.
Martech
MAY 22, 2024
In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co
Search Engine Land
MAY 22, 2024
In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response: “We are seeing that happen.” But when asked whether he would share any stat or research to back that claim up, he responded: “No stats to share at this moment.” Why we care.
Martech
MAY 22, 2024
Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Backlinko
MAY 22, 2024
The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. One perfect example is the Skyscraper Technique pioneered by Backlinko’s founder, Brian Dean. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it.
Search Engine Land
MAY 22, 2024
Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to reach and convert prospects who have never engaged with your business. However, using NCA effectively requires a strategic approach. Simply enabling it won’t automatically deliver new customers.
Duct Tape Marketing
MAY 22, 2024
How to Future Proof With Sustainable Business Practices written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems.
Search Engine Land
MAY 22, 2024
Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including: Ideation: Overcome creative blocks and generate fresh ideas Copy Adaptation: Tailor content to different target audiences Image Generation: Produce unique visuals that complement your brand Text Summarization: Condense large volumes of text into concise summaries C
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
InTouch Marketing
MAY 22, 2024
In order to grow your business, you must have a presence online. This can be a problem for some businesses because they are not quite sure how to do that.
AWeber
MAY 22, 2024
Ever wonder why some businesses have a knack for achieving their marketing goals? Driving sales and leads is vital to any profit-based business. But why does it seem to be so much easier for some than others? In many cases, the answer is outrageously simple. High-converting landing pages help fuel growth more quickly. If you’re not using them, you’re probably missing out on the conversions your business needs to thrive.
Search Engine Land
MAY 22, 2024
When it comes to expertise, experience, authoritativeness and trustworthiness ( E-E-A-T ), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s about who’s saying it (content creator) and where (host website). There is no doubt that you can craft content with E-E-A-T in mind and that you can ensure a brand’s website displays E-E-A-T signals.
Martech
MAY 22, 2024
In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Automation helps you meet this demand efficiently, ensuring that every interaction is timely and relevant, significantly enhancing the customer experience and fostering stronger relationships. Let’s break down how to use automation for the best engagement at every customer touch point.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
MAY 22, 2024
In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.
Businesses Grow
MAY 22, 2024
We live in one of the most confounding and exciting times as philosophers and scientists grapple with an improbable question: “What is the role of humans in an AI world?” It seems bizarre we would even have to consider the possibility of the shrinking relevance of a carbon-based human. In AI, we are creating something magnificent and frightening.
illumin
MAY 22, 2024
From its early origins of being Facebook, Meta has come a long way. Here’s a quick overview of Meta advertising. Meta has been at the top of the social media scene since Facebook’s breakout launch in the early 2000s. Facebook cleverly rebranded as Meta several years ago to better integrate its acquisition of Instagram. Since then, the company has continued to grow and shift, changing to match user behavior and capture attention.
Martech
MAY 22, 2024
Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3 and serves as a hub for using Firefly genAI tools. The company also announced Generative Remove in Adobe Lightroom, allowing content creators of all stripes to use genAI features for photos.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Land
MAY 22, 2024
Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many AI updates ( Boris Beceric used AI to count the number of AI mentions – 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots more emotions fell in between.
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