Social Media Examiner
JUNE 11, 2024
Looking for ways to automate your work? Wondering if AI could help? In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is […] The post AI Workflows: How to Get Started appeared first on Social Media Examiner.
Aspiration Marketing
JUNE 11, 2024
Ever feel like your B2B content marketing hits a wall of silence? You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. They're busy, bombarded with information, and frankly, not interested in another sales pitch. But what if there was a framework that could transform your content strategy, ensuring it resonates with your audience and keeps them glued to the screen?
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Sprout Social
JUNE 11, 2024
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.
Search Engine Land
JUNE 11, 2024
SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
JUNE 11, 2024
Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.
Hubspot Marketing
JUNE 11, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men , the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JUNE 11, 2024
Sprout Social is a great social media tool for social media managers or creators lucky enough to have the budget. But it's on the pricier end, at $249 ($199 if you pay annually) per user per month. It’s no doubt money well spent for large social media marketing teams at enterprise companies, but marketers at smaller companies or creators will have to work hard to justify that spend.
SmartBrief - Marketing
JUNE 11, 2024
Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.
SocialPilot
JUNE 11, 2024
Contrary to popular belief, the work life of a social media manager is pretty hectic. The never-ending task of broaching new social media posting ideas daily for multiple social platforms is a strenuous ritual. Such a task requires a serious level of strategic planning, but sadly, most brands miss that. It’s time to let go of the off-the-cuff postings and turn your scrambled social media posting activity into a solid plan with a social media calendar template.
Zumvu
JUNE 11, 2024
When it comes to managing digital interactions, customer relationship marketing (CRM) stands out as a strategy that prioritizes long-term relationships over short-lived transactions
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Sherpa
JUNE 11, 2024
Action Box: Optimize your marketing with MeclabsAI – affordable, instant, expert help At Meclabs Institute (MarketingSherpa’s parent organization), we offered (expensive) conversion marketing services. Thanks to AI advances, we put our patented methodology derived from 10,000 marketing experiments into MeclabsAI.
Search Engine Land
JUNE 11, 2024
Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. Why it matters. Connected TV viewing continues to rise, with over 150 million people watching YouTube on their TV screens each month. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads.
Martech
JUNE 11, 2024
Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.
Litmus
JUNE 11, 2024
Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust Litmus to help them gain the trust of their audience by ensuring every email is personalized effectively and optimized for every subscriber. To provide evidence of our dedication to trust and security to our customers, we are proud to announce that we have earned our SOC 2 Type 2 certification with zero
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
JUNE 11, 2024
Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention. Follow this guide to make your knowledge base a hit with both users and search engines. What is a knowledge base? A knowledge base is a comprehensive collection of organized, searchable, easily accessible information about a company and its products and/or services.
The LeadG2 Blog
JUNE 11, 2024
Sales teams are always searching for the next big thing to help them hit their targets and generate revenue. Enter artificial intelligence (AI) – your new best friend in the sales game. AI-driven sales enablement isn't just about fancy tech; it's about working smarter, not harder. Let's dive into some tips to harness the power of AI and boost your sales game, and explore the best AI platforms for each task, with a focus on HubSpot.
Search Engine Land
JUNE 11, 2024
LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential violations of the Digital Services Act (DSA). Why it matters. The move comes after a coalition of civil society groups filed a complaint with the European Commission in February, alleging LinkedIn’s ad targeting practices could enable discrimination based on sensitive user data like race, polit
Set Up
JUNE 11, 2024
At Set up , we are in a unique position to have conversations with all types of marketers from every corner of the industry. We’ve learned through our annual Marketing Relationship Survey that sharing different perspectives on both the Agency and Client-side of marketing helps both parties understand and work better with one another. This also translates into giving marketing career guidance.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JUNE 11, 2024
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. “Today we’re adding support for return policies at the organization level as well, which means you’ll be able to specify a general return policy for your business instead of having to define one for each individual product you sell,” Google wrote.
The LeadG2 Blog
JUNE 11, 2024
Sales teams are always searching for the next big thing to help them hit their targets and generate revenue. Enter artificial intelligence (AI) – your new best friend in the sales game. AI-driven sales enablement isn't just about fancy tech; it's about working smarter, not harder. Let's dive into some tips to harness the power of AI and boost your sales game, and explore the best AI platforms for each task, with a focus on HubSpot.
Search Engine Land
JUNE 11, 2024
There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search , all the data can be overwhelming. Where do you start? Are some metrics more critical to success? This article covers a few metrics to track to help you make more informed decisions about your marketing strategy.
Lusha
JUNE 11, 2024
Consumers are bombarded with information, so choosing the right marketing strategy is paramount for businesses aiming to thrive. Amid this information overload, two distinct approaches stand out: inbound marketing and outbound marketing. Each approach comes with its unique set of tools, tactics, and philosophies, often leaving businesses pondering which path is the most effective.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Land
JUNE 11, 2024
Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager.
Search Engine Land
JUNE 11, 2024
Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.
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