Content Marketing Institute

AUGUST 9, 2024

Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?

Marketing 133

Marketing Marketers 133

Martech

AUGUST 9, 2024

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.

Advertisers 125

Advertisers Advertising Management B2C 125

Search Engine Land

AUGUST 9, 2024

TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds.

Price 113

Price Advertisers Advertising Place 113

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future.

Transform 111

Transform Energy PR Customer loyalty 111

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Aspiration Marketing

AUGUST 9, 2024

Discover the first steps in our journey of integrating AI ChatBots into the fabric of content marketing research and strategies to drive innovation and insights.

Market Research 264

Market Research Content Marketing Marketing Marketers 264

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing cam

Customer Acquisition 111

Customer Acquisition User-Generated CRM Communications 111

Martech

AUGUST 9, 2024

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process.

Transform 113

Transform Whitepaper Customer Management 113

Search Engine Land

AUGUST 9, 2024

Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360. Key details: The SDF QA Format was initially released in open beta on May 30, 2024.

Advertisers 86

Advertisers Advertising Management 86

illumin

AUGUST 9, 2024

The social media company Snap Inc. is opening its walled garden. Find out how this impacts the world of digital advertising. The “wall” has come crashing down for Snap. For the first time, the social technology company Snap Inc. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution.

Advertisers 97

Advertisers Advertising Retail Price 97

Search Engine Land

AUGUST 9, 2024

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process.

Transform 76

Transform Whitepaper Customer 76

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding