CMO Network
JULY 30, 2023
At the core, brands are identifiable signifiers that conjure thoughts and feelings in the minds and hearts of people with regard to a company, product, organization, o.
Hubspot Marketing
JULY 5, 2023
It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing.
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Litmus
JULY 18, 2023
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.
Search Engine Land
JULY 1, 2023
Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics 4 training courses that you may want to consider. 1.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
JULY 7, 2023
How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators.
Content Marketing Institute
JULY 6, 2023
Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Six & Flow
JULY 17, 2023
Search Engine Optimisation (SEO) and inbound marketing continues to play a crucial role in the ever-evolving digital marketing landscape. As we look ahead to the year 2023, it's essential for businesses to understand the importance of staying on top of SEO trends and strategies. In this article, we will explore five SEO marketing tips that will help you optimise your website and content to achieve better visibility and drive organic traffic.
Hubspot Marketing
JULY 21, 2023
The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one.
Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
Aspiration Marketing
JULY 12, 2023
Recruitment marketing encompasses a range of activities, including employer branding, social media recruiting, candidate experience, and talent attraction initiatives. The objective of recruitment marketing is to make the company an attractive place to work and create a pipeline of talented candidates for future hiring needs.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.
Search Engine Journal
JULY 19, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Buffer Marketing
JULY 6, 2023
LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.
Hubspot Marketing
JULY 30, 2023
Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
JULY 10, 2023
Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
Aspiration Marketing
JULY 19, 2023
In a world where the highly competitive job market, holding onto your best employees can make or break an organization's success. The key to achieving long-term success and staying ahead of the game is to focus on engaging and retaining top talent. Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this.
Sprout Social
JULY 6, 2023
Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.
Content Marketing Institute
JULY 7, 2023
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
JULY 3, 2023
Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant.
Hubspot Marketing
JULY 18, 2023
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry.
Trade Press Services Newsletter
JULY 6, 2023
Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. Today’s resumes are more than a laundry list of past jobs and responsibilities.
Aspiration Marketing
JULY 5, 2023
An effective inbound marketing strategy can make all the difference in today's competitive digital landscape. But, not all companies have the means or skills to conduct their marketing in-house. As such, they seek to partner with an inbound marketing agency. Still, finding the right agency is a big decision. Choosing the right inbound marketing agency is crucial for businesses seeking to drive growth and achieve online success.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Practical eCommerce - Marketing
JULY 4, 2023
Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management. The post 5 AI Social Media Tools to Boost Productivity appeared first on Practical Ecommerce.
Content Marketing Institute
JULY 5, 2023
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
Martech
JULY 6, 2023
Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63
Hubspot Marketing
JULY 13, 2023
Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Businesses Grow
JULY 10, 2023
Threads. Of course you know about it. It’s the hottest thing in social media since … Mastodon? But I don’t think Meta’s Twitter killer will work as a social media platform because I’ve seen this song and dance before, and it didn’t work then, either. So let’s explore today the case against Threads. What’s the problem with Threads? For a new social media platform to succeed — or for any business to succeed— it has to solve a customer problem.
Aspiration Marketing
JULY 6, 2023
When every business is fighting for a spot on the first page of Google, content marketing has proven to be a must-have weapon in our SEO arsenal. But what exactly is content marketing, and why is it so important? Content marketing isn't just about creating random blog posts or social media updates. It's about creating valuable, relevant, and engaging content to attract, retain, and convert potential customers into loyal ones.
Marketing Insider Group
JULY 10, 2023
Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting.
Buffer Marketing
JULY 5, 2023
My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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