Hubspot Marketing
AUGUST 29, 2023
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve.
Martech
AUGUST 31, 2023
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aspiration Marketing
AUGUST 30, 2023
In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks. In this blog, we'll explore the top growth marketing trends shaping the digital landscape this year–and how they can help businesses consolidate their tech stack for maximized success.
Search Engine Land
AUGUST 31, 2023
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
AUGUST 31, 2023
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.
Social Media Examiner
AUGUST 29, 2023
Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? In this article, we explore LinkedIn changes that affect your marketing. #1: Monetization on LinkedIn Brand Partnership Label To increase transparency between creators and their audiences, LinkedIn has rolled out a Brand Partnerships label that can be toggled […] The post LinkedIn Changes That Affect Marketers appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
AUGUST 30, 2023
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B , the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B acr
Martech
AUGUST 30, 2023
Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.
Content Marketing Institute
AUGUST 29, 2023
Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
Aspiration Marketing
AUGUST 31, 2023
Both webinars and podcasts can be powerful tools for building brand awareness, generating leads, and engaging with your audience. But which one is the best fit for your brand? Whether you're a seasoned marketer or just starting, selecting the best format is crucial for creating engaging content that resonates with your audience. So, let's dive in and discover which format reigns supreme in the marketing world - webinars or podcasts?
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Social Media Examiner
AUGUST 31, 2023
Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? In this article, you’ll discover how to take advantage of the LinkedIn algorithm to maximize your exposure. Why Is LinkedIn So Important for Business? For a lot of people, LinkedIn is […] The post Leveraging the LinkedIn Algorithm for Maximum Exposure appeared first on Social Media Examiner.
Buffer Marketing
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
Hubspot Marketing
AUGUST 23, 2023
The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data. That said, you're also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet.
Search Engine Land
AUGUST 30, 2023
You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
Aspiration Marketing
AUGUST 1, 2023
Efficient operations are vital for businesses to thrive in today's competitive landscape. But, as businesses grow, they often face issues such as disconnected systems, data silos, and inefficient processes. Fortunately, HubSpot Operations Hub can help companies to overcome these challenges. The Operations Hub offers a centralized platform that synchronizes and unifies data, automates workflows, and provides robust reporting and analytics capabilities.
Martech
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
Trade Press Services Newsletter
AUGUST 3, 2023
Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Buffer Marketing
AUGUST 29, 2023
The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.
Search Engine Land
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
Hubspot Marketing
AUGUST 29, 2023
As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you're about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event. Get instant access to our free meeting scheduling software.
Aspiration Marketing
AUGUST 2, 2023
SEO is a critical component of digital marketing for businesses of all sizes. Optimizing your website for search engines can improve your website's visibility and drive more traffic to your website, ultimately leading to increased sales and revenue. However, to effectively optimize your website for search engines, it is paramount to understand how it performs and what changes you can make to improve its performance.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Martech
AUGUST 31, 2023
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.
Marketing Insider Group
AUGUST 29, 2023
Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. As we navigate these shifting sands, understanding the latest social media trends is more important than ever.
Buffer Marketing
AUGUST 30, 2023
Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose.
Search Engine Land
AUGUST 29, 2023
Title tags that include keywords rank in the top 5 positions of Google 85% of the time. That’s according to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge. Why we care. While you probably won’t find that 85% number too shocking, it’s always good to revisit fundamental SEO elements like title tags and meta descriptions to confirm whether your data indicates keyword usage (or lack of) could possibly be impacti
Advertisement
Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Hubspot Marketing
AUGUST 15, 2023
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.
Aspiration Marketing
AUGUST 10, 2023
Webinars have become a powerful tool for engaging and educating your target audience. But how do you create a webinar series that stands out? Keeping your audience captivated can take more effort than you think, especially when building a webinar series instead of a stand-alone webinar. But not to worry, we're here to help you captivate, educate, and conquer the webinar world with these tips and tricks.
Martech
AUGUST 31, 2023
Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.
Scoop.it!
AUGUST 31, 2023
Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Expert insights. Personalized for you.
121 
Let's personalize your content