Adobe Experience Cloud Blog

DECEMBER 4, 2008

Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy. Although he discusses software in particular, I think his arguments apply to any company that needs to grow in today's economy without using significant amount of capital. Historically, SaaS companies needed a significant amount of funding to get to cash flow breakeven.

Customer Acquisition 49

Customer Acquisition Customer CRM Management 49

Adobe Experience Cloud Blog

DECEMBER 30, 2008

The next interview in the B2B Marketing thought leader interview series is with Neil Patel, co-founder of 3 Internet companies, ACS , Crazy Egg and KISSmetrics , through which he has helped Fortune 500 corporations make money via lead management from the web. As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics.

Thought Leadership 48

Thought Leadership Fashion Marketing Marketers 48

Adobe Experience Cloud Blog

DECEMBER 23, 2008

Tags: Sales Marketing Alignment alignment holidays marketing marketo sales.

Marketing 48

Marketing Marketers 48

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. As a long time B2B marketer, Amy is continuously looking for new ways to help companies build their sales pipeline with targeted lead generation initiatives. 1.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

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Marketing

Adobe Experience Cloud Blog

DECEMBER 16, 2008

If you ask most executives to describe where revenue comes from in their organization, they'll usually talk about the "sales cycle" or "sales funnel". But as we all now know, the ways buyers research and purchase B2B solutions has been transformed by search and social media. Today, companies can start building a relationship with potential buyers long before they want to speak with sales.

Transform 48

Transform Marketing Marketers 48

Adobe Experience Cloud Blog

DECEMBER 10, 2008

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. 1. Tell us a little bit about how you got into B2B marketing and what you like most about it.

Thought Leadership 48

Thought Leadership Direct Mail User-Generated Marketing 48