Adobe Experience Cloud Blog
JUNE 29, 2013
'Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. But what’s the best way to do that? That’s what we’ll explore in this post – we want to help you gain greater respect and job security. In order to earn the trust of the C-Suite, you as marketers need to first truly understand the C-Suite and how they are measured.
Marketing Insider Group
JUNE 6, 2013
'According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there.
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Duct Tape Marketing
JUNE 19, 2013
'If you’re stuck in the rut of selling your time, do yourself a favor and grab this free eBook I’ve cosponsored with my friends from FreshBooks – Breaking the Time Barrier. Very early on in my consulting career I learned an important lesson about time – You only have so much. photo credit: subcircle via photopin cc. I know that may seem like an obvious thing, but many businesses still base their pricing, and therefore their capacity to earn, on time calculations.
Adobe Experience Cloud Blog
JUNE 24, 2013
'Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. What Hasn’t Changed. The three core principles I outlined then are just as true today – in fact, even more so.
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Adobe Experience Cloud Blog
JUNE 22, 2013
'Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. We can no longer rely exclusively on broadcasting our message. We need to listen and build community and share things of value. We get it. The True Power of Social Media. But the true power of social media goes way beyond marketing. Social media is more than just a collection of tools for connecting, sharing and learning.
Adobe Experience Cloud Blog
JUNE 21, 2013
'Author: Megan Ziman As a freshly graduated Psychology major, now is the time to compile all the knowledge I have gained over the past four years and apply it to a relevant career. One thing I did learn after acquiring my Psychology credentials is that I don’t want to be a Psychologist. Nor do I want to spend another four to five years advancing the field with my brilliant ideas on the future of the discipline, or at least not yet.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
JUNE 14, 2013
'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing.
Adobe Experience Cloud Blog
JUNE 19, 2013
'Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget? It’s a crucial question almost every marketing team on the planet is struggling with right now. Easy answers are tough to find. We can tell you, though, what is working for us, so that you can grab an actionable insight or two. Our strategy boils down to one odd, little word: co-marketing.
Adobe Experience Cloud Blog
JUNE 13, 2013
'Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. This helps us optimize our processes and get creative with how we think about prospect engagement. At a certain point in nurturing, you reach a level where you have an abundance of content pieces that span a wide range of topics. Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing.
Adobe Experience Cloud Blog
JUNE 15, 2013
'Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Better still, if you engage your listeners effectively enough, webinars can result in immediate opportunities for sales.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Adobe Experience Cloud Blog
JUNE 11, 2013
'Author: Jason Miller It continues to happen each and every day. A self-proclaimed social media expert rails on Facebook’s Edgerank algorithm on a major social media website complaining that Facebook should change their ways. I get riled up when I see these types of posts as I believe it turns off businesses from going out there and trying new things– Facebook marketing being one of them.
Adobe Experience Cloud Blog
JUNE 27, 2013
'Author: Jason Miller Robert Scoble is the startup liaison officer at Rackspace and author of the upcoming book “Age of Context.” Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Marketo: Can you tell me about how the idea for your book came up?
Adobe Experience Cloud Blog
JUNE 7, 2013
'Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter? Good news! The Twitter Gods listened to marketers and added their “ Lead Generation Card ” to their suite of Twitter Cards. Read on to learn how you can get the biggest bang for your buck with this feature. What is a Lead Generation Card? The Lead Generation Card eliminates the need for users to complete a form on a landing page–instead, users can complete a form directly on an expanded tweet with a s
Adobe Experience Cloud Blog
JUNE 4, 2013
'Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
JUNE 1, 2013
'Author: Megan Totka As marketers, we hear a lot about content marketing for all sized businesses. In the midst of the tips and how-to guides from industry experts, there’s a lot of white noise. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly.
Adobe Experience Cloud Blog
JUNE 20, 2013
'Author: Brian Glover According to a recent report from Aberdeen Group , 89% of organizations use spreadsheets in the planning, budgeting and forecasting processes. The report is based on a survey of over 200 organizations and goes on to say that despite the level of comfort that many employees have with spreadsheets, there are a lot of challenges that come from using spreadsheets to manage budgets.
Adobe Experience Cloud Blog
JUNE 28, 2013
'Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. However, industry standard webinar drop-off rates are quite high (10%), mainly due to poor audience engagement.
Adobe Experience Cloud Blog
JUNE 12, 2013
'Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. While SLA’s were normally applied to the tech support world (i.e. priority 1 tickets get a response time in 60 minutes or less, priority 2 in four hours etc), they are a growing presence found in use between marketing and sales departments.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
JUNE 25, 2013
'Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? Waking up the morning that your budget is due and dreading the time you will spend stuck in spreadsheet hell as you are trying to track spend on all of your marketing programs? Do you feel like a zombie as you stay up all night trying to reconcile invoices from different members of your team?
Adobe Experience Cloud Blog
JUNE 17, 2013
'Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained. Barack Obama won 62% of the electoral vote in last year’s election. Solar cells generally convert 15% of solar energy to electricity. A blackjack dealer will bust on 42% of the hands with a 6 showing. Why Conversions Are Important. Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently.
Adobe Experience Cloud Blog
JUNE 26, 2013
'Author: Celia Brown Cloud technology has revolutionized the way we develop, deploy, and buy software. As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, but also in Sales and Marketing. As tech marketers, the Cloud presents us with the opportunity to take our customer relationships to a new level and better understand and respond to their experiences as they in
Adobe Experience Cloud Blog
JUNE 3, 2013
'Author: Patrick Chen When it comes to deciding where to spend your online ad budget these days, do you ever feel overwhelmed with choices? Just take a look at the latest LUMAscapes for Social , Search , or Display. It’s like you’re walking down the cereal aisle of a supermarket — from healthy bran flakes to sugary, frosted, fruity loops, there’s such a vast and varied array of options, it can make your head spin.
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Adobe Experience Cloud Blog
JUNE 6, 2013
'Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. Spreadsheets have been a staple of business since their inception in early 1980s, and while they have grown in sophistication and versatility, they have not steered away from the basic manual entry of rows and columns of data.
Adobe Experience Cloud Blog
JUNE 5, 2013
'Author: Fab Capodicasa Every business is different. In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value.
Adobe Experience Cloud Blog
JUNE 8, 2013
'Author: Evan Liang Just like a hiker drinking untreated and unfiltered water from a dirty creek, putting raw, untreated and unfiltered data into your marketing automation and CRM will make these systems perform at a suboptimal level. And that’s putting it politely! Unfortunately, many marketers see dirty data as too costly, too time consuming or, and let’s be honest, too unexciting of a problem to solve.
Adobe Experience Cloud Blog
JUNE 10, 2013
'Author: Greg Higham Because digital business is so omnipresent in how companies operate today, many of the traditional C-level roles have begun to overlap. Since technology and infrastructure investment have become a central focus, the CIO’s role is becoming more integrated into business process than ever before. In the past, it was the IT department that controlled technology and infrastructure purchase decisions.
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Marketing Insider Group
JUNE 11, 2013
'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011 , Mary updated her views on the above but also covered Content Marketing.
Marketing Insider Group
JUNE 13, 2013
'For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk will present some ideas for how to develop a content strategy for your social efforts.
Marketing Insider Group
JUNE 4, 2013
'Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.
Marketing Insider Group
JUNE 20, 2013
'Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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