Adobe Experience Cloud Blog

FEBRUARY 19, 2015

'Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing. We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement.

Thought Leadership 134

Thought Leadership Marketers Marketing Customer Journey 134

Marketing Insider Group

FEBRUARY 11, 2015

'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us.

Content Marketing 111

Content Marketing Marketers Marketing Traditional Marketing 111

Duct Tape Marketing

FEBRUARY 24, 2015

'21 Blogs I Turn To When I Need to Learn How To Do Stuff written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. photo credit: via photopin (license). I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions.

SEO 78

SEO Analytics Place Content Marketing 78

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

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Adobe Experience Cloud Blog

FEBRUARY 17, 2015

'Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys. It’s been so challenging that many marketers might have believed that Don Quixote had a better chance of slaying a windmill than delivering a perfectly executed marketing message i

Pharmaceutical 134

Pharmaceutical Thought Leadership Customer Journey Advertisers 134

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

'Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. As marketers, it’s our job to make sure that our brand stays top of mind until they are ready.

Thought Leadership 134

Thought Leadership eCommerce Product Marketing Management 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2015

'Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

'Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. As a discipline, psychology has studied and gained insight into how human psychology drives our consumer actions. Kath Pay , Marketing Director at cloud.IQ illustrates that as marketers, when we integrate consumer psychology insights into our programs we are able to speak to our buyers more effectively—moving them through their buying lifec

eBook 134

eBook Digital Marketing Thought Leadership Price 134

Adobe Experience Cloud Blog

FEBRUARY 12, 2015

'Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. They are an easy, no-commitment way to meet people with similar backgrounds or interests online and exchange ideas in an organized question and answer structure.

Thought Leadership 134

Thought Leadership Promotion Fashion Advertisers 134

Adobe Experience Cloud Blog

FEBRUARY 18, 2015

'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. A good story. New leads and customers are all at different stages of the buying process, so you have to tailor your messages and materials to best suit their needs.

Thought Leadership 134

Thought Leadership Communications Customer Branding 134

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Management

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights.

Thought Leadership 134

Thought Leadership Marketers Marketing Shoppers 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2015

'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer. Understanding your customers allows you to create accurate personas, which helps you target your customers based on specific categories.

Customer 133

Customer Thought Leadership Communications Marketing 133

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

'Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like.

Thought Leadership 133

Thought Leadership Marketers Marketing New Technology 133

Adobe Experience Cloud Blog

FEBRUARY 6, 2015

'Author: Chandar Pattabhiram “Let’s throw the ball here!” Pete Carroll’s, Head Coach of the Seattle Seahawks, now famous directive to his offensive coordinator who in-turn made the play call. The front page of the Seattle Times screamed the next day “ The worst call in NFL history cost us the Super Bowl.”. Let’s take a step back for a minute. To set the stage for those who missed the Super Bowl, Seattle was down four points with around two minutes to go.

Management 133

Management Thought Leadership Price Promotion 133

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

FEBRUARY 23, 2015

'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. That encounter made me realize that sometimes, strategy is clear and other times it is hazy, like the fog that led my buddy to not really understand what I was doing in my current role.

Marketing Strategy 133

Marketing Strategy Thought Leadership Marketers Marketing 133

Adobe Experience Cloud Blog

FEBRUARY 10, 2015

'Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.

Thought Leadership 133

Thought Leadership Communications Education Place 133

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

'Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” Because it’s the norm, we’ve created many manual workarounds as temporary fixes for a growing problem — a problem that’s costs us precious money, time and performance.

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

'Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’).

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

'Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? It’s probably been a while, and you wouldn’t be alone—more and more consumers are electing to engage with financial services organizations on their terms. Chances are, you’ve turned to your network of friends to ask for recommendations on where to turn to get a car or house loan.

eBook 129

eBook Thought Leadership Finance Marketers 129

Marketing Insider Group

FEBRUARY 9, 2015

'For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world.

Millennials 111

Millennials Gen Z Marketers Marketing 111

Marketing Insider Group

FEBRUARY 23, 2015

'I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas. So, one of my points in the presentation: Personas are great.

Content Marketing 111

Content Marketing Marketing Plan Branding Advertisers 111

Marketing Insider Group

FEBRUARY 17, 2015

'I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “that’s like sales, right?

Content Marketing 111

Content Marketing CMO Marketers Marketing 111

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Marketing

Marketing Insider Group

FEBRUARY 2, 2015

'I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed what I believe is the oldest known example of content marketing written way back in 1732. (See 4 Illuminating Lessons From One of History’s Most Inventive Content Marketers ). Well, today I’d like to share another example with you that is from 51 years earlier.

Content Marketing 109

Content Marketing Law Inbound Marketing Marketers 109

Marketing Insider Group

FEBRUARY 25, 2015

'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.

Marketers 108

Marketers Marketing CMO Advertisers 108

Duct Tape Marketing

FEBRUARY 5, 2015

'How to Build a Blog with 100,000+ Monthly Page Views written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Vinay Patankar – Enjoy! You’ve probably heard that blogging is a great way to generate leads and sales for your business.

Affiliate Marketing 78

Affiliate Marketing Promotion Marketing Strategy Management 78

Duct Tape Marketing

FEBRUARY 20, 2015

'Grow your Personal Brand to Benefit your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing – Enjoy this post from Chris Bibey. Growing your personal brand is easier said than done, however, this can go a long way in benefiting your business.

Branding 78

Branding Marketing Strategy Marketing Marketers 78

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Duct Tape Marketing

FEBRUARY 13, 2015

'How to Maintain a Consistent Brand Identity Across Social Networks written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing – enjoy this post from Xavier Davis. When social media marketing first began it was rather easy to maintain a consistent brand identity.

Branding 78

Branding Social Media Marketing Management Advertisers 78

Duct Tape Marketing

FEBRUARY 16, 2015

'How You Turn Your Employees Into Brand Marketers written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Think for a minute about your best customers. Not only do they represent returning business, but the best customers refer you to their family, friends and business partners. They rate your business highly on Google and interact with you in social networks.

Branding 78

Branding Finance Customer Journey Marketers 78

Duct Tape Marketing

FEBRUARY 6, 2015

'5 Ways to Captivate Customers with Storytelling written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post is from Corey Pemberton – Enjoy! . Small businesses can’t match the marketing budgets of mega-corporations like Apple or Coca-Cola. But maybe they don’t have to. They have another weapon in their arsenal that can help them level the playing field and stand out from competitors: storytelling.

Customer 78

Customer Copywriting CRM Place 78

Duct Tape Marketing

FEBRUARY 9, 2015

'Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! It’s February already! That means another year of customers, products, and sales.

Marketing Strategy 78

Marketing Strategy Food Marketers Marketing 78

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Branding