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'Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere. It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines.
'Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations t
'Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Abby Perkins – Enjoy! photo credit: shutterstock. There’s more to running a successful business than having an incredible product or service.
'Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Here are real life marketing horror stories and some suggestions about how to overcome them. Warning : These may be scarier than a haunted house, so proceed with caution. Happy Halloween everybody, and enjoy!
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'Author: Dayna Rothman Being a content marketer is hard. I know that first hand! There is a ton of content to create, your strategy needs to be coordinated with various teams and internal customers, you need to know exactly the right content to create for the right buyer, and you need to provide it to that buyer at the right time. Plus, content creation can be a manual and creative process that simply takes time.
'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. So, I decided to check out what it looked like in action.
'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like? So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engagin
'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like? So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engagin
'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. For most sales professionals, developing yourself into a closer is a journey, but for a select group, that have the natural ability to close, what comes next? I’ve thought about the mindset and milestones I’ve encountered during my short tenure as salesperson, and discovered that it’s about looking for repeatable tools and skills to deploy across my
'Author: Ellen Gomes Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plague content creation. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle.
'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!
'Author: Ellen Gomes As the end of year approaches, marketers try to predict the future of their programs and campaigns for the coming quarter and year. This is not a small task — today’s marketers juggle more than ever: documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and more.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases
'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.
'Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. And that means engaging with the superheroes of marketing – not just the “experts,” but the real, on the ground marketers—the marketers building campaigns, running events, writing blog posts and generating leads. That’s also why we created LaunchPoint , an ecosystem of marketing solutions that dives deep into every marketing channel, putting the best technology at your fingertips.
'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. With the number of global smartphone users hitting two billion this year (and six billion by or before 2020), the MMB study not only demonstrates that mobile marketing is a promisi
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. But as we explore in our new ebook, Improve Customer Acquisition with an Engagement Strategy , there’s no point spending on new customers when – for a fraction of the budget – you could be focusing on customers you’ve already earned.
'Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ? Maybe you want to take your event strategy to a new level in 2015.
'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session
'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. So why aren’t all marketers leveraging the blockbuster power of infographics? Infographics for everyone!
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
'Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the short-term blips from a Superbowl ad or any short-term campaign.
'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in 1.285 slides just ahead of his 30th birthday. Let me save you 1,285 clicks. His main point: document your goals.
'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a volunteer army of contributors who will give you high-quality content, on the topics important to your business, for absolutely no money.
'Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. They suggested some outdated marketing tactics including over-promotion, quantity over quality and a lack of courage.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
'The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy! . So you’ve made a sale. “YES! I sold my product! Ultimate goal met!” Mmm… not quite. One of the most critical post-sale mistakes is to assume that your job is done once you make the sale.
'Optimizing Your Tweets for Search written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Page– Enjoy! photo credit: Flickr. Twitter’s among the most powerful social networks in the world for brand awareness – which is why it’s of the utmost importance that you know how to tap into it.
'Why Content Creation Is Everyone’s Job written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.
'9 Ways to Connect With Your Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Roger Connors and Tom Smith – Enjoy! photo credit: 123rf. Feeling out of touch with your business community? No connection, wrangling tough relationships, regularly brokering messy disagreements?
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
'How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.
'How to Use Your Expert Knowledge to Build Authority Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Glickman – Enjoy! . photo credit: 123rf. No man is an island, entire of itself; every man is a piece of the continent. – John Donne.
'5 Foolproof Tactics to Create Strong Customer Advocates written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Andrea Gellert– Enjoy! . As marketers, our job is to create narratives that resonate with our end-users and increase our brand’s visibility.
'How to Turn a New Fan into a Lifelong Follower written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Matthew Yeoman– Enjoy! . photo credit: Anna L. Schiller via photopin cc. Taking those curious new social media followers and turning them into lifelong fans that are engaged with your brand takes work.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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