Adobe Experience Cloud Blog

OCTOBER 30, 2014

'Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere. It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines.

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Email Marketing Thought Leadership Entertainment Marketers 134

Marketing Insider Group

OCTOBER 8, 2014

'Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations t

Advertising 112

Advertising Advertisers Branding Millennials 112

Duct Tape Marketing

OCTOBER 20, 2014

'The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy! . So you’ve made a sale. “YES! I sold my product! Ultimate goal met!” Mmm… not quite. One of the most critical post-sale mistakes is to assume that your job is done once you make the sale.

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Customer Shipping Customer loyalty eCommerce 78

Adobe Experience Cloud Blog

OCTOBER 29, 2014

'Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Here are real life marketing horror stories and some suggestions about how to overcome them. Warning : These may be scarier than a haunted house, so proceed with caution. Happy Halloween everybody, and enjoy!

Thought Leadership 134

Thought Leadership Marketers Marketing Communications 134

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Transform

Adobe Experience Cloud Blog

OCTOBER 28, 2014

'Author: Dayna Rothman Being a content marketer is hard. I know that first hand! There is a ton of content to create, your strategy needs to be coordinated with various teams and internal customers, you need to know exactly the right content to create for the right buyer, and you need to provide it to that buyer at the right time. Plus, content creation can be a manual and creative process that simply takes time.

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Content Marketing Product eBook Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 27, 2014

'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. So, I decided to check out what it looked like in action.

Thought Leadership 134

Thought Leadership Customer Acquisition eBook Communications 134

Adobe Experience Cloud Blog

OCTOBER 22, 2014

'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. For most sales professionals, developing yourself into a closer is a journey, but for a select group, that have the natural ability to close, what comes next? I’ve thought about the mindset and milestones I’ve encountered during my short tenure as salesperson, and discovered that it’s about looking for repeatable tools and skills to deploy across my

B2C 134

B2C Thought Leadership Communications Management 134

Adobe Experience Cloud Blog

OCTOBER 21, 2014

'Author: Ellen Gomes Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plague content creation. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle.

Content Marketing 134

Content Marketing B2C Thought Leadership Marketers 134

Adobe Experience Cloud Blog

OCTOBER 20, 2014

'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!

B2C 134

B2C Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 15, 2014

'Author: Ellen Gomes As the end of year approaches, marketers try to predict the future of their programs and campaigns for the coming quarter and year. This is not a small task — today’s marketers juggle more than ever: documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and more.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

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Management

Adobe Experience Cloud Blog

OCTOBER 14, 2014

'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

OCTOBER 13, 2014

'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.

Event Marketing 134

Event Marketing Thought Leadership Energy Place 134

Adobe Experience Cloud Blog

OCTOBER 7, 2014

'Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. And that means engaging with the superheroes of marketing – not just the “experts,” but the real, on the ground marketers—the marketers building campaigns, running events, writing blog posts and generating leads. That’s also why we created LaunchPoint , an ecosystem of marketing solutions that dives deep into every marketing channel, putting the best technology at your fingertips.

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eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 2, 2014

'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. With the number of global smartphone users hitting two billion this year (and six billion by or before 2020), the MMB study not only demonstrates that mobile marketing is a promisi

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

OCTOBER 1, 2014

'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. But as we explore in our new ebook, Improve Customer Acquisition with an Engagement Strategy , there’s no point spending on new customers when – for a fraction of the budget – you could be focusing on customers you’ve already earned.

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 6, 2014

'Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ? Maybe you want to take your event strategy to a new level in 2015.

Thought Leadership 134

Thought Leadership Event Marketing Communications Price 134

Adobe Experience Cloud Blog

OCTOBER 9, 2014

'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session

Thought Leadership 133

Thought Leadership CMO Marketers Marketing 133

Adobe Experience Cloud Blog

OCTOBER 16, 2014

'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. So why aren’t all marketers leveraging the blockbuster power of infographics? Infographics for everyone!

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Whitepaper B2C Thought Leadership Finance 132

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

OCTOBER 6, 2014

'Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the short-term blips from a Superbowl ad or any short-term campaign.

Content Marketing 111

Content Marketing Entertainment Marketers Marketing 111

Marketing Insider Group

OCTOBER 1, 2014

'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in 1.285 slides just ahead of his 30th birthday. Let me save you 1,285 clicks. His main point: document your goals.

Content Marketing 109

Content Marketing Marketers Marketing Promotion 109

Marketing Insider Group

OCTOBER 22, 2014

'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a volunteer army of contributors who will give you high-quality content, on the topics important to your business, for absolutely no money.

Whitepaper 108

Whitepaper B2C Price Content Marketing 108

Marketing Insider Group

OCTOBER 30, 2014

'Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. They suggested some outdated marketing tactics including over-promotion, quantity over quality and a lack of courage.

Traditional Marketing 107

Traditional Marketing Advertisers Advertising Promotion 107

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Duct Tape Marketing

OCTOBER 23, 2014

'Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Abby Perkins – Enjoy! photo credit: shutterstock. There’s more to running a successful business than having an incredible product or service.

Customer 78

Customer Traditional Marketing Promotion Branding 78

Duct Tape Marketing

OCTOBER 13, 2014

'How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.

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Energy CRM Place Customer 78

Duct Tape Marketing

OCTOBER 15, 2014

'9 Ways to Connect With Your Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Roger Connors and Tom Smith – Enjoy! photo credit: 123rf. Feeling out of touch with your business community? No connection, wrangling tough relationships, regularly brokering messy disagreements?

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Place Customer Management Product 78

Duct Tape Marketing

OCTOBER 2, 2014

'How to Turn a New Fan into a Lifelong Follower written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Matthew Yeoman– Enjoy! . photo credit: Anna L. Schiller via photopin cc. Taking those curious new social media followers and turning them into lifelong fans that are engaged with your brand takes work.

Promotion 78

Promotion Marketing Strategy Branding Marketing 78

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Duct Tape Marketing

OCTOBER 9, 2014

'How to Use Your Expert Knowledge to Build Authority Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Glickman – Enjoy! . photo credit: 123rf. No man is an island, entire of itself; every man is a piece of the continent. – John Donne.

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CMO User-Generated Branding Marketing 78

Duct Tape Marketing

OCTOBER 27, 2014

'Why Content Creation Is Everyone’s Job written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.

eBook 78

eBook Education Traditional Marketing Customer 78

Duct Tape Marketing

OCTOBER 9, 2014

'5 Foolproof Tactics to Create Strong Customer Advocates written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Andrea Gellert– Enjoy! . As marketers, our job is to create narratives that resonate with our end-users and increase our brand’s visibility.

Customer 78

Customer Social Media Marketing Communications Branding 78

Duct Tape Marketing

OCTOBER 31, 2014

'Optimizing Your Tweets for Search written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Page– Enjoy! photo credit: Flickr. Twitter’s among the most powerful social networks in the world for brand awareness – which is why it’s of the utmost importance that you know how to tap into it.

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SEO Branding Management Marketing 78

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Branding