Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend.

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Marketing Insider Group

JULY 13, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 13, 2010 2 Subscribe Top 5 Social Media Trends For The B2B Marketer Share Are you a B2B Marketer looking for the real truth on how to make practical use of social media for your job?

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Adobe Experience Cloud Blog

JULY 9, 2010

Don't waste reps time or frustrate potential buyers by calling before their ready. When do you call your prospect for the first time? Within minutes of getting their contact details? Twenty-four hours after getting their details? After you’ve nurtured them a bit? I recently spoke with a Marketo prospect about this exact topic. We both agreed that if someone fills out a contact me form, free trial request, or other high interest trigger, then right away is appropriate.

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Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Miller is a regular contributor to the email deliverability blog, deliverability.com, and co-author of Sign Me Up: A Marketer’s Guide To Email Newsletters that Build Relationships and Boost Sales.

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Transform

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. 1.

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Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 best practices together for a full day, educational event. Unfortunately, many B2B marketers don’t have all day to watch a virtual event, or even follow the tweet stream, so I thought I would summarize the day, making sure everyone could benefit from some of the great ideas presented throughout the day. .

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Adobe Experience Cloud Blog

JULY 18, 2010

Our most recent B2B Marketing Thought Leader Interview was with Amy Hawthorne, Director of Marketing at Workstreamer , a company working to transform the way business professionals participate in and benefit from the new information and social economy. How did you get started with B2B Marketing and what do you like best about it? I kicked off my B2B Marketing career in the go-go days.

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Adobe Experience Cloud Blog

JULY 26, 2010

Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone. Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information.

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Marketing Insider Group

JULY 27, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 27, 2010 3 Subscribe How to Nurture The Great Unknown Leads Share In a previous post on Paid Search , I reviewed a study by TechTarget and Google that highlighted one of the main challenges in demand generation for the B2B Marketer: inaccurate contact details.

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Adobe Experience Cloud Blog

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. They are seen as CRM champions who are responsible for making sure everything is running through the system properly, including tracking, the success of leads and making sure sales is entering good data so they can report on their campaign’s success.

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Management

Adobe Experience Cloud Blog

JULY 27, 2010

In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages. Marketo’s revenue stage model first defines the “happy path,” i.e. the traditional funnel that leads linearly from new lead to closed, won business.

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Adobe Experience Cloud Blog

JULY 11, 2010

In an earlier post, I discussed the methodology behind revenue cycle analytics. It was in this post I expounded on the importance of defining stages of your revenue cycle. Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. Your company may use only a few revenue stages, or you may model something much more sophisticated.

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Adobe Experience Cloud Blog

JULY 15, 2010

This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. Michael is an internationally renowned sales and marketing effectiveness expert, and a best-selling author, most recently coauthoring with Jay Conrad Levinson ( Guerrilla Marketing ), et al., Marketing Strategies That Really Work!

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Marketing Insider Group

JULY 6, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 6, 2010 2 Subscribe How Social Media Drives Better Email Results Share According to 2 recent reports, marketers are seeing better results when combining email and social media tactics.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

JULY 8, 2010

B2B organizations are looking at ways to improve marketing and sales integration, increase revenue, and decrease costs while achieving better marketing ROI. For these organizations, the answer is: marketing automation. Starting on the path of this upgrade to your business can be confusing. Where do you begin? What do you start looking at when you want to use marketing automation for lead management ?

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Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career.

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Marketing Insider Group

JULY 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 15, 2010 1 Subscribe Lead Generation Programs That Work Share On July 13 th , 2010 I presented on a webinar sponsored by Focus entitled “ True Lead Generation Stories ” moderated by Craig Rosenberg and co-presented by an esteemed colleague Chris Waldo who runs Demand Generat

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Marketing Insider Group

JULY 8, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 8, 2010 Subscribe 67 Innovations To Help You Get Inspired Share Every once in a while it’s important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

JULY 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 21, 2010 Subscribe How To Use Paid Search To Target Buyers By Stage Share For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers.

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Adobe Experience Cloud Blog

JULY 20, 2010

A few months back, Marketo launched a new website, but we initiated the process to redesign the company’s website prior to the holidays. In the early stages of the redesign, there were many interesting conversations surrounding goals, requirements and much more. However interesting these conversations were, when we reviewed the design options, I realized there were significant differences in expectations.

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Marketing Insider Group

JULY 1, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 1, 2010 2 Subscribe 8 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 8, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 8, 2010 Subscribe 67 Innovations To Help You Get Inspired Share Every once in a while it’s important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations.

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Energy Telemarketing Shipping B2C 64

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