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'Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. We love to know about our activities — who did we talk to? What did we tweet about and search for? How many blogs did we write and which got the most attention? And, what life events happened? This type of information fuels annual “year in review” campaigns that many companies develop to feed our need for information.
'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. I believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted
'The Secret to Working Less Without Making Less written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jenna Dalton – Enjoy! photo credit: kroszk@. You want a life. You want a successful business. But is it possible to have both? Yes it is.
'Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. We’re much more cognizant of the changing buyer — who wants to be engaged with relevant, personal messages, wherever they are — and we’ve started to shape our marketing accordingly.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'Author: Mike Stocker What’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right—Cranberries! I want to explore how the Ocean Spray collective, the sellers of a holiday dinner staple—the dark red tube of cranberry goodness (cranberry sauce)—thinks about marketing a holiday-favorite throughout the whole year ( Hint: it *might* have to do with engagement).
'Author: Dayna Rothman As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what is a holiday shopping trip without getting a little something for yourself? Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control.
'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope.
'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope.
'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? In the spirit of real relaxation, I’ll be pressing pause on this series for a couple of weeks but before I do, I wanted to share the latest in our partnership with The Economist. For those of you just joining us, welcome. I encourage you to check out my original post about the new era of engagement marketing for context.
'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was.
'Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. They struggle to find the right balance between informative and promotional with their content marketing and how to create reusable content. To face this dilemma, and help marketers find the right content balance, we like to think about the types of content as food groups, and a healthy content mix is a healthy die
'Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. As a consumer, the holiday campaigns that I am most likely to engage with and share on my own social channels are the ones that don’t necessarily offer a discount code, but reflect a piece of my personality.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
'Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables.
'Author: Phillip Chen How many emails do you send during the holiday season? Between Black Friday, Cyber Monday, Christmas, and the New Year, your audience is most likely exhausted with email. So how else can you engage your audience? Pinterest users purchase items at a more frequent rate, making it a perfect way to engage your audience this holiday season.
'Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”. When I think of that lyric – I am not thinking about my high school days. Well, maybe a little. Mostly, I’m reflecting on just how much the science, the art, the profession of marketing has changed in recent years.
'Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. Magazine, and 2) we use them to help describe how a product or service works.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
'Author: Mike Moeller I am depressed. After seeing “Door Buster” ads 1,327 times in the past week, I got up in the wee-hours of Black Friday and before I had finished my first cup of coffee, I was waiting in line at the local big box retailer waiting for the doors to open. Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV.
'Author: Shanna Cook I’ll be the first to admit that I love celebrating the holiday season, or really any holiday for that matter (yeah, even the made up ones like national fro-yo day). But as a brand marketer, I sometimes cringe when it comes to holiday planning meetings, because we’re forced to find the right holiday tone for our brand — often somewhere between overly cheery and overwhelming, and being called The Grinch for not doing anything.
'Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization.
'By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag # infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
'By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.
'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing.
'The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. I published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and re
'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. I’ll wait for you. There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. But no doubt you caught this paragraph: But first, a moment to pause and reflect.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
'Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of articles, infographics, videos and interviews from the past day, month, week or year.
'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. My first boss there wanted me to cold call to drive leads. That didn’t work out so well. But then the CEO of the holding company fired him.
'By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines.
'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. In my top marketing predictions for 2011 , I predicted that marketing automation would become a required part of the marketing technology stack (right), that marketing attribution would become a hot topic (not so right), Display media would make big budge
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
'Avoiding The Pitfalls Of The Small Business Do-It-All-Yourself Mentality written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Sarah Brown – Enjoy! photo credit: auremar / 123RF Stock Photo. When you’re a small business owner, it’s imperative to take on a lot of the tasks yourself, especially in the early stages of running a business.
'Why Your Proposals Aren’t Landing You Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Do you know why so many consultants spin their wheels writing proposal after proposal without getting any results? photo credit: legdog via photopin cc. It’s because most view a proposal as a sales tool when it should simply be a restatement of what the client already agreed they needed.
'12 Simple Ways to Improve your Small Business Blog written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Steff Green – Enjoy! photo credit: Anton. As a business owner, you’re always keen to try new things. So when you heard that blogging was a great way to improve website traffic and brand awareness, you thought you’d give it a go.
'Stop Undervaluing Yourself and Get Paid What You’re Worth written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Stephanie O’Brien – Enjoy! . photo credit: Coin graph by Petr Kratochvil. As your skills as a marketer or businessperson grow, one of the best ways to increase your revenue is to raise your rates.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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