Adobe Experience Cloud Blog

DECEMBER 29, 2014

'Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. We love to know about our activities — who did we talk to? What did we tweet about and search for? How many blogs did we write and which got the most attention? And, what life events happened? This type of information fuels annual “year in review” campaigns that many companies develop to feed our need for information.

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Marketing Insider Group

DECEMBER 17, 2014

'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. I believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted

Marketing Strategy 111

Marketing Strategy Content Marketing Customer Journey Marketers 111

Duct Tape Marketing

DECEMBER 20, 2014

'The Secret to Working Less Without Making Less written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jenna Dalton – Enjoy! photo credit: kroszk@. You want a life. You want a successful business. But is it possible to have both? Yes it is.

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Adobe Experience Cloud Blog

DECEMBER 24, 2014

'Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. We’re much more cognizant of the changing buyer — who wants to be engaged with relevant, personal messages, wherever they are — and we’ve started to shape our marketing accordingly.

Thought Leadership 134

Thought Leadership Marketers Marketing 134

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Transform

Adobe Experience Cloud Blog

DECEMBER 22, 2014

'Author: Mike Stocker What’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right—Cranberries! I want to explore how the Ocean Spray collective, the sellers of a holiday dinner staple—the dark red tube of cranberry goodness (cranberry sauce)—thinks about marketing a holiday-favorite throughout the whole year ( Hint: it *might* have to do with engagement).

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Customer Thought Leadership Manufacturing eBook 134

Adobe Experience Cloud Blog

DECEMBER 18, 2014

'Author: Dayna Rothman As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what is a holiday shopping trip without getting a little something for yourself? Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control.

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Gen Z Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 16, 2014

'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? In the spirit of real relaxation, I’ll be pressing pause on this series for a couple of weeks but before I do, I wanted to share the latest in our partnership with The Economist. For those of you just joining us, welcome. I encourage you to check out my original post about the new era of engagement marketing for context.

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Marketing Mix Finance CMO Analytics 134

Adobe Experience Cloud Blog

DECEMBER 15, 2014

'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was.

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Thought Leadership eBook Content Marketing Analytics 134

Adobe Experience Cloud Blog

DECEMBER 11, 2014

'Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. They struggle to find the right balance between informative and promotional with their content marketing and how to create reusable content. To face this dilemma, and help marketers find the right content balance, we like to think about the types of content as food groups, and a healthy content mix is a healthy die

Food 134

Food Thought Leadership Entertainment Education 134

Adobe Experience Cloud Blog

DECEMBER 10, 2014

'Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. As a consumer, the holiday campaigns that I am most likely to engage with and share on my own social channels are the ones that don’t necessarily offer a discount code, but reflect a piece of my personality.

Thought Leadership 134

Thought Leadership Branding Promotion Product 134

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Management

Adobe Experience Cloud Blog

DECEMBER 8, 2014

'Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables.

Transform 134

Transform Energy Thought Leadership Marketers 134

Adobe Experience Cloud Blog

DECEMBER 4, 2014

'Author: Phillip Chen How many emails do you send during the holiday season? Between Black Friday, Cyber Monday, Christmas, and the New Year, your audience is most likely exhausted with email. So how else can you engage your audience? Pinterest users purchase items at a more frequent rate, making it a perfect way to engage your audience this holiday season.

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Adobe Experience Cloud Blog

DECEMBER 2, 2014

'Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”. When I think of that lyric – I am not thinking about my high school days. Well, maybe a little. Mostly, I’m reflecting on just how much the science, the art, the profession of marketing has changed in recent years.

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Thought Leadership Customer Journey Marketers Marketing 134

Adobe Experience Cloud Blog

DECEMBER 1, 2014

'Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. Magazine, and 2) we use them to help describe how a product or service works.

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Thought Leadership PR eBook Marketing Mix 134

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

DECEMBER 3, 2014

'Author: Mike Moeller I am depressed. After seeing “Door Buster” ads 1,327 times in the past week, I got up in the wee-hours of Black Friday and before I had finished my first cup of coffee, I was waiting in line at the local big box retailer waiting for the doors to open. Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV.

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Retail Thought Leadership Shoppers Analytics 134

Adobe Experience Cloud Blog

DECEMBER 30, 2014

'Author: Shanna Cook I’ll be the first to admit that I love celebrating the holiday season, or really any holiday for that matter (yeah, even the made up ones like national fro-yo day). But as a brand marketer, I sometimes cringe when it comes to holiday planning meetings, because we’re forced to find the right holiday tone for our brand — often somewhere between overly cheery and overwhelming, and being called The Grinch for not doing anything.

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Entertainment Thought Leadership Education Branding 132

Adobe Experience Cloud Blog

DECEMBER 23, 2014

'Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization.

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Marketing Automation Platform Education Thought Leadership Marketers 129

Marketing Insider Group

DECEMBER 31, 2014

'By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag # infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually?

Content Marketing 111

Content Marketing Energy Marketers Marketing 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

DECEMBER 30, 2014

'By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.

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Millennials Content Marketing Finance User-Generated 111

Marketing Insider Group

DECEMBER 2, 2014

'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Marketing Insider Group

DECEMBER 8, 2014

'The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. I published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and re

Price 111

Price Branding Customer Marketing 111

Marketing Insider Group

DECEMBER 5, 2014

'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. I’ll wait for you. There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. But no doubt you caught this paragraph: But first, a moment to pause and reflect.

Content Marketing 111

Content Marketing Marketers Marketing Advertisers 111

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Marketing

Marketing Insider Group

DECEMBER 10, 2014

'Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of articles, infographics, videos and interviews from the past day, month, week or year.

Content Marketing 111

Content Marketing Transform Marketers Marketing 111

Marketing Insider Group

DECEMBER 15, 2014

'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. My first boss there wanted me to cold call to drive leads. That didn’t work out so well. But then the CEO of the holding company fired him.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketers 111

Marketing Insider Group

DECEMBER 19, 2014

'By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines.

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Market Trends Content Marketing Whitepaper Marketers 110

Marketing Insider Group

DECEMBER 22, 2014

'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. In my top marketing predictions for 2011 , I predicted that marketing automation would become a required part of the marketing technology stack (right), that marketing attribution would become a hot topic (not so right), Display media would make big budge

PR 109

PR Marketers Marketing Entertainment 109

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Duct Tape Marketing

DECEMBER 5, 2014

'Avoiding The Pitfalls Of The Small Business Do-It-All-Yourself Mentality written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Sarah Brown – Enjoy! photo credit: auremar / 123RF Stock Photo. When you’re a small business owner, it’s imperative to take on a lot of the tasks yourself, especially in the early stages of running a business.

Finance 78

Finance Digital Marketing Place Search Marketers 78

Duct Tape Marketing

DECEMBER 1, 2014

'Why Your Proposals Aren’t Landing You Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Do you know why so many consultants spin their wheels writing proposal after proposal without getting any results? photo credit: legdog via photopin cc. It’s because most view a proposal as a sales tool when it should simply be a restatement of what the client already agreed they needed.

Price 78

Price Marketing Strategy Marketing Marketers 78

Duct Tape Marketing

DECEMBER 4, 2014

'Stop Undervaluing Yourself and Get Paid What You’re Worth written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Stephanie O’Brien – Enjoy! . photo credit: Coin graph by Petr Kratochvil. As your skills as a marketer or businessperson grow, one of the best ways to increase your revenue is to raise your rates.

Copywriting 78

Copywriting Price Health Place 78

Duct Tape Marketing

DECEMBER 11, 2014

'12 Simple Ways to Improve your Small Business Blog written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Steff Green – Enjoy! photo credit: Anton. As a business owner, you’re always keen to try new things. So when you heard that blogging was a great way to improve website traffic and brand awareness, you thought you’d give it a go.

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Fashion Copywriting Promotion Product 78

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