Hubspot Marketing

OCTOBER 30, 2018

As a marketer, data is your lifeblood. To gain support for your new idea or prove the value of your most recent campaign, you need data backing it up. But, for many people working in a primarily creative role, pulling and analyzing data can be a challenging task. Not only do you have to export your data, which really means opening up a jumbled spreadsheet bursting with an endless amount of metrics, but you also have to configure the data to report it correctly.

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Energy Analytics Customer Management 145

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business.

Social Media Marketing 134

Social Media Marketing Thought Leadership User-Generated Fashion 134

Marketing Insider Group

OCTOBER 30, 2018

We’re all bought in on content marketing. Right? Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. Eighty-eight percent of B2B marketers in North America use content marketing as part of their overall approach, per Content Marketing Institute. Great news. As much as it appears we’re […].

Content Marketing 111

Content Marketing Marketers Marketing Marketing Strategy 111

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel. As with any social platform, brands that want to get the most out of Instagram need a substantial following.

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User-Generated Health Branding Place 111

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Transform

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? The most common answer? “No.”. If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t. Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Click To Tweet.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies. Below are three skills that you’ll have to master to be a successful email marketer a post-GDPR world: 1.

Law 101

Law Whitepaper eBook Email Marketing 101

Adobe Experience Cloud Blog

OCTOBER 25, 2018

“Don’t talk to strangers.”. Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spam unsegmented email lists and display annoying pop-ups on websites. We spend exorbitant amounts of money on digital advertising —without even taking the time to learn about our audiences.

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Telemarketing CRM Thought Leadership Marketers 134

Marketing Insider Group

OCTOBER 22, 2018

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large part, because it’s both rooted in common sense and it embodies the modern in “modern marketing.” But actually being […].

Marketing 112

Marketing Marketers Marketing Strategy Digital Marketing 112

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. This is a number that’s consistently growing thanks to trends like omnichannel customer service and employee advocacy.

Law 111

Law PR Finance Retail 111

Content Marketing Institute

OCTOBER 9, 2018

A decade ago, nobody mentioned vertical content. Then again, back then smartphones were something new. Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Before getting too far into the topic, vertical content is content that can be easily read on a rectangular, elongated device such as a smartphone or tablet.

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Entertainment User-Generated Advertisers Advertising 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Traackr

OCTOBER 11, 2018

Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.

Influencer Marketing 96

Influencer Marketing Marketers Marketing 96

Hubspot Marketing

OCTOBER 16, 2018

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. You'll need to apply a strategic design plan to your business's Instagram to attract a loyal following and find success on the app, long-term.

Branding 145

Branding Marketing Marketers 145

Adobe Experience Cloud Blog

OCTOBER 23, 2018

The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at play. By giving their prospect space and following up a little later down the road, they build trust, rapport and when the time comes, they close the deal.

Email Marketing 134

Email Marketing Thought Leadership Marketing Automation Platform Marketers 134

Marketing Insider Group

OCTOBER 18, 2018

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […].

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Marketers Marketing Marketing Strategy 111

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

OCTOBER 1, 2018

Last Updated: October 1, 2018. Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place.

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Advertisers Advertising User-Generated Transform 111

Content Marketing Institute

OCTOBER 3, 2018

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry.

Law 111

Law Branding User-Generated Millennials 111

Litmus

OCTOBER 26, 2018

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app.

Real Estate 90

Real Estate Whitepaper Retail Email Marketing 90

Hubspot Marketing

OCTOBER 5, 2018

In the beginning of 2018, one missing comma in a Maine state law cost Oakhurst Dairy five million dollars. The absence of the Oxford comma made two overtime-exempt tasks, packing and distributing food products, read like one activity, so any worker who distributed but didn't pack any food products or vice versa sued the dairy company for their unsettled overtime pay.

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Food Law Place Analytics 145

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

OCTOBER 11, 2018

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they have different priorities?

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Thought Leadership Finance Marketers Marketing 134

Marketing Insider Group

OCTOBER 15, 2018

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and […]. The post Why B2B Marketers Should Shift to a Conversational Voice and How To Do It appeared first on Marketing Insider Group.

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B2C Marketers Marketing Product 111

Sprout Social

OCTOBER 11, 2018

Snapchat is one of the fastest-growing social media platforms. Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Snapchat’s popularity shouldn’t be ignored by businesses. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost 70% are female.

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User-Generated Manufacturing Millennials Fashion 111

Content Marketing Institute

OCTOBER 4, 2018

Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by Survey Monkey: Three-fourths of adults say content with data is more trustworthy than content without. (Interestingly, 5% say data-backed content is less trustworthy.).

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Whitepaper Entertainment Health Content Marketing 110

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Marketing

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to businesses in other industries. Their organizations are usually driven primarily by donations, and therefore the end of the year is a key time period for them.

Email Marketing 88

Email Marketing eBook Marketers Marketing 88

Hubspot Marketing

OCTOBER 26, 2018

Envision your favorite website. Does it have a theme? Is the content organized in a way that makes sense? Does it match the overall aesthetic and look of the company’s branding? Are there images and other visual features paired with the written content? All of these elements, which are common on successful websites, can easily be implemented on your own site with the help of a theme or template.

Health 144

Health Transform Education Fashion 144

Adobe Experience Cloud Blog

OCTOBER 4, 2018

Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the focal point of a rebranding effort, which it often does, you’re missing the mark. .

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Thought Leadership Millennials Customer Acquisition PR 134

Marketing Insider Group

OCTOBER 10, 2018

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

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Sprout Social

OCTOBER 10, 2018

Do you know what your ideal customer on social media looks like – literally? In day and age where people crave personalization from businesses online , it pays to get as specific as possible when it comes to defining your target audience. But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that your message is on point?

Branding 109

Branding Millennials Non-Profit Whitepaper 109

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. That way? The topic clusters model. Topic cluster model explained. The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017.

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PR User-Generated SEO Manufacturing 109

Traackr

OCTOBER 17, 2018

Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.

Influencer Marketing 85

Influencer Marketing Marketing Marketers 85

Hubspot Marketing

OCTOBER 25, 2018

News flash -- your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to automatically chuck it in the trash. That said, there’s probably at least one person who has the same name as you, so the email address with just your first and last name has most likely been taken by now.

Management 144

Management 144

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding