Adobe Experience Cloud Blog
SEPTEMBER 29, 2010
Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.
Marketing Insider Group
SEPTEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales.
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Doug Garnett
SEPTEMBER 30, 2010
Android manufacturers should love Apple — because Apple drives their demand. I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press machine to create hype around Android as the solution for all things mobile. Pretty impressive. Then I listen to people talk about Android. And am surprised that most of the time I don’t hear Android love.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2010
Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%).
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Adobe Experience Cloud Blog
SEPTEMBER 27, 2010
No matter what your role in B2B marketing , inspiration is something we can all use. As such, we’ve gathered 15 of the most inspirational quotes about our industry below. Check out the quotes now, from industry leaders including Seth Godin and Chris Brogan, and bookmark this page so it’s easy to find later when you need that extra bit of insight to guide you through the day: Seth Godin : The only way to consistently grow in B2B is to be better than very good.
Adobe Experience Cloud Blog
SEPTEMBER 8, 2010
Hate it or love it, email marketing is here to stay. According to a recent CSO Insights survey, email marketing was the top lead generation program based on quality and quantity of leads. So, the million-dollar question remains: How do I better leverage email marketing? Figuring out what works and what doesn’t work in your email marketing campaigns takes more than an educated guess, it requires patience and constant fine tuning.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
At my previous company my success was measured by number of leads. If I hit the right number, I was in the clear. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. Makes sense, right? More leads equals more won deals. Management could understand these metrics. It was easy for the VP of Sales to see my results via a dashboard in the CRM system.
Adobe Experience Cloud Blog
SEPTEMBER 1, 2010
Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. He talked about the changing roles of marketing and sales in today’s modern revenue cycle, and shared tips for how CMOs can change use marketing analytics to earn a seat at the revenue table.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2010
Greg Link, Co-founder of the Global Speed of Trust Practice (left) and Craig Spiezle, Executive Director of the OTA. Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? 91% of people decided to buy from a business they trust. It’s that simple. Trust matters to marketers because people buy from businesses they trust.
Adobe Experience Cloud Blog
SEPTEMBER 20, 2010
Q. How is demand being generated within your organization, and how much is marketing expected to drive vs. sales? This was the first of four questions in our latest Revenue Masters webinar titled: Key Questions Sales Leaders Must Ask To Ensure Revenue Success. The live session was hosted and moderated by Gerhard Gschwandter, Founder and CEO of SellingPower, and featured Bill Binch, VP of Sales and Customer Success at Marketo, and Barry Trailer, Co-Founder of CSO Insights.
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Adobe Experience Cloud Blog
SEPTEMBER 9, 2010
The final keynote of the SES Conference was given by Tim Ash, CEO of SiteTuners.com. It was entitled, The Four Pillars of Trust Online. Ash prefaced his lecture by informing us how “it is NOT about technology.&# It’s how we adapt to the latest technology and leverage it to create trust with our online buyers. And not only do you have to creat trust, you have to attain that trust within one twentieth of a second.
Marketing Insider Group
SEPTEMBER 15, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 15, 2010 3 Subscribe The 4 Cs of Social Media Share Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information.
Marketing Insider Group
SEPTEMBER 9, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 9, 2010 4 Subscribe Social Media and The Brand Share There has been a lot of discussion lately about Social Media and Branding.
Adobe Experience Cloud Blog
SEPTEMBER 9, 2010
I had the chance to interview Ron Ladouceur, Vice President and Executive Creative Director of Media Logic, a conversation-centric marketing firm. Ladouceur was a driving force behind the development of Media Logic’s Conversation-Centric Marketing model which helps companies looking for help to define their social media strategy. Find out how the marketing landscape has changed and the ways it affects how we generate leads, move prospects through the funnel and manage our day to day dutie
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
SEPTEMBER 27, 2010
At this point, most “inside baseball” followers of the revenue performance management space have probably seen Eloqua’s announcement late last week that they are terminating their relationship with The Pedowitz Group (TPG). Eloqua’s stated rationale is that they are an “IP company”, and that, as such, they can only partner effectively if it is on an exclusive basis.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2010
Manish Goel, Chairman of the OTA. To a packed room in the Georgetown University conference center in Washington DC, Manish Goel and Craig Spiezle kick off the Online Trust Alliance’s (OTA) 2010 forum. This packed room demonstrates what a hot topic online trust is right now. With authors like Chris Brogan (Trust Agents) rising up the New York Times best seller lists, marketers are talking about building trust and how to go about doing so.
Adobe Experience Cloud Blog
SEPTEMBER 24, 2010
Every good marketer knows that relevancy matters and matter a lot. People respond to message that are relevant to them. People ignore, or worse, get upset about messages that aren’t relevant. At the Online Trust Alliance summit in Washington DC today, David Daniels of The Relevancy Group took a deep dive on how marketers can be relevant. One area that David zeroed in on was preferences.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2010
The OTA just featured a panel session focusing on trust from a Marketer’s perspective. The panel members listed some good ways that Marketers can build trust in their subscriber bases including: Give users control. When you let users set preferences on how you communicate with them and, more importantly, honor those preferences, you build trust. Highlight and encourage best practices.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
SEPTEMBER 24, 2010
Some interesting discussion at the OTA today focused on how opt-in is changing. One fascinating change is that the “places” where opt-in happens have greatly expanded. It is no longer the case that people are always sitting at their computers when they opt-in. With the proliferation of mobile, opt-in is now everywhere. A good example is a recent US Airways billboard campaign that gives a phone number to text a message containing your email address to.
Adobe Experience Cloud Blog
SEPTEMBER 24, 2010
Following up on David Daniels’ discussion on what preferences to know about your subscribers, Chip House spoke on when marketers can capture preferences. Of course, a natural place to start capturing preferences is at the time of opt-in. The opt-in moment is great time to ask a subscriber about their category and product interests, the frequency they’d like to receive messages, their location and any other info specific to your business that will enable you to send more relevant message
Marketing Insider Group
SEPTEMBER 2, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 2, 2010 Subscribe The Role of B2B Marketing Share I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May.
Marketing Insider Group
SEPTEMBER 2, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 2, 2010 Subscribe The Role of B2B Marketing Share I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May.
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Doug Garnett
SEPTEMBER 8, 2010
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do anything that technology allows – social media or otherwise. For example, I ran into this intriguing article in the NYTimes about the creepiness of some of the newest web ads – the ones that follow you. Note that the article isn’t talking about nefarious advertising scams from the kings of spam.
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