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I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. The short answer is, yes — it still matters, but probably in a way that is much different than you think.
Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over the last 12 months, on average.
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?
So first, let’s try to understand the essence of link building before we even start with link-building methods. As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” A hyperlink serves the purpose of helping the users navigate between pages on the web. It is no secret that businesses are putting their focus back on the web presence, thanks to the global pandemic.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the world of marketing and sales, it's essential to stay on top of the latest trends to ensure the success of your campaigns. One trend taking the marketing and sales world by storm is using artificial intelligence (AI) in email marketing. By utilizing AI, marketers can hyper-personalize their emails and generate more significant customer insights, increasing customer engagement and revenue.
Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.
Not long ago, HubSpot released its 2023 marketing strategy and trends report. Among the report’s highlights were predictions for a rise in video content, influencer marketing, and owned media SEO. Yet one statistic nestled among the others stood out: The top challenge marketers expect to face this year is generating traffic and leads.
Not long ago, HubSpot released its 2023 marketing strategy and trends report. Among the report’s highlights were predictions for a rise in video content, influencer marketing, and owned media SEO. Yet one statistic nestled among the others stood out: The top challenge marketers expect to face this year is generating traffic and leads.
I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique
Since its inception, social media has been about people-driven, interactive, time-sensitive experiences. So it is no surprise that gamification exists within various social media touchpoints.
To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to plenty of SEOs in my career. And time and time again, I’ve seen the same tools being referenced by SEOs as their must-haves to conquer the search engine results pages (SERPs).
We recently published an infographic on how powerful video will become. But the future has. Read more The post 8 Powerful Reasons You Need to Use Video Marketing [TRENDS] appeared first on Dreamgrow.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Obtaining customer feedback can be challenging at times, but that feedback is significantly helpful in improving your business–particularly when it comes to customer service. Fortunately, NPS surveys simplify the customer feedback process, and there are tools available to make this process even easier. If you’re looking to gain valuable feedback from your customers, here’s what you need to know about creating NPS surveys in the HubSpot Service Hub.
Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy?
Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer.
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Instagram started out as an image-sharing app with only a tiny workforce. Nowadays, it has evolved into a massive social media platform with over a billion active users. One of the most popular topics people search for on Instagram is “How to Make Money on Instagram.” It found a sweet spot in modern society that combined vanity, social networks and a shift toward visual media.
Take a look at the interactive chart with more than 10 years of data. Facebook. Read more The post Top 10 Social Networking Sites by Market Share Statistics [2023] appeared first on Dreamgrow.
To make the most of social media for SEO, businesses must choose the right platform, create a clear social media plan, engage with their audience, and collaborate with social media influencers. By doing so, companies can establish a dominant online presence, skyrocket their search engine rankings, and attract more website visitors.
Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I take the plunge? Or will this be a time-consuming piece of digital fluff thrown onto my resume? Well, we’ve got the answers in this post.
What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.
The best TikTok bots will help you grow your following fast and save you tons of time from doing manual, repetitive tasks. TikTok is trending at the moment. More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Now is the time to double down on this social network. Before long, it will be saturated just like Instagram, Facebook, and Twitter.
Social networking platforms are locked in a never-ending game of musical chairs. Every year, the. Read more The post The 15 Biggest Social Media Sites and Apps [2023] appeared first on Dreamgrow.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you're looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.
Over time, I have been able to attain broad appeal by being bold in my opinions without crossing a line into politics and other divisive topics. So I’m a bit anxious about creating a post hinting at gender and creativity, but I think what I have to say today will be eye-opening, helpful, and practical, so I’m going to say it. Let’s start with AI and gender when it comes to creative writing style.
An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram.
I’m not a huge fan of understatement. So I’m going to resist the temptation to. Read more The post 180+ Social Media Marketing Stats You Can’t Ignore (2023) appeared first on Dreamgrow.
In this edition of our Leadership Spotlight series, we had a Q&A with Vasile Tiple about his role as the Founder of Goodlegal.io, a leading legal infrastructure platform.
Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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