Martech
OCTOBER 13, 2023
Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.
Aspiration Marketing
OCTOBER 14, 2023
Are you looking to attract more Social Media followers? From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others. Your brand is perceived as centered around self-promotion or offering support to others. To achieve long-term success, it is crucial to position yourself as a valuable source of information for the community.
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CopyBlogger
OCTOBER 18, 2023
Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and. Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.
Buffer Marketing
OCTOBER 4, 2023
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
OCTOBER 25, 2023
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers.
Rock Content
OCTOBER 24, 2023
Content measurement is the process of collecting and analyzing data to understand how content is performing. It’s important to measure content performance so you can see what’s working and what’s not, and make necessary adjustments to improve your content strategy over time. Levels of content measurement 1. Consumption Are people consuming your content?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Litmus
OCTOBER 18, 2023
On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. The horror! In this blog post, we’ll dive into Apple’s LTP (spoiler alert: you do not need to panic) plus, share how iOS 17 changes how your emails will render—and what step
Content Marketing Institute
OCTOBER 4, 2023
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
Aspiration Marketing
OCTOBER 22, 2023
With the dawn of each new year, marketers are finding new ways to better attract and engage with current and potential consumers. Staying current on what's new and next helps ensure that your strategies are current and effective. As we look to the year ahead, we are already seeing some trends in content marketing.
Social Media Examiner
OCTOBER 26, 2023
Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? In this article, you’ll explore TikTok search and what it could mean for marketers. Why Should Marketers Focus on TikTok? TikTok has exploded in popularity over the last few years, quickly becoming one […] The post Optimizing for TikTok Search: How to Reach a Larger Audience appeared first on Social Media Examiner.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate
Search Engine Land
OCTOBER 31, 2023
Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first indexing over 6.5 years ago , and eventually, after publishing deadline after deadline, Google removed the dea
Buffer Marketing
OCTOBER 18, 2023
Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.
Content Marketing Institute
OCTOBER 18, 2023
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Aspiration Marketing
OCTOBER 29, 2023
It's been nearly a decade since the seemingly endless debate of quality vs. quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.
Social Media Examiner
OCTOBER 17, 2023
Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Private Sharing Features In July 2023, Instagram CEO Adam Mosseri explained that the reason we are seeing less content from friends in […] The post Instagram Updates: Changes That Affect Marketers appeared first on Social Media Examiner.
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of
Search Engine Land
OCTOBER 19, 2023
Google has confirmed that the October 2023 Core Update – the third core update this year – has completed rolling out. The update started on October 5, 2023, a day after the October 2023 spam update was released, and completed 14 days later on October 19, 2023. Lots of volatility. This update, like most previous core updates, felt big in terms of the number of sites that saw ranking volatility and the complaints from SEOs I spotted over the rollout.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
CMO Network
OCTOBER 30, 2023
As I was bombarded with Madonna's latest Celebration Tour posts on Insta, what I was truly witnessing was a seismic shift in her brand—a fierce embrace of nostalgia.
Hubspot Marketing
OCTOBER 23, 2023
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create?
Aspiration Marketing
OCTOBER 26, 2023
Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever. Here's how we use it.
Social Media Examiner
OCTOBER 31, 2023
Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube eCommerce Features YouTube recently announced three new features to help marketers and business owners sell more products on the platform. Timestamp Product […] The post YouTube Updates: Product Tagging, Ads, Analytics, and More appeared first on Social Media Examiner.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
OCTOBER 18, 2023
Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it.
Search Engine Land
OCTOBER 16, 2023
Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized.
Hootsuite
OCTOBER 12, 2023
Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.
Hubspot Marketing
OCTOBER 20, 2023
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. The Ultimate List of Halloween Puns for Marketers In each of the categories below, I’ve selected my favorite marketing halloween puns from 2023 and included some additional ideas for inspirat
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Aspiration Marketing
OCTOBER 24, 2023
Have you ever wondered how to turn more and more website visitors into loyal customers? The answer lies in Conversion Rate Optimization (CRO), a powerful strategy that can significantly impact your online success. We'll dive into CRO, explore its essential elements, and reveal the CRO process to help you boost conversions like never before.
Social Media Examiner
OCTOBER 19, 2023
Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? In this article, you’ll discover how to target the right prospects with Google Search Ads. Why Should Marketers Pay Attention to Google Search Ads? Many marketers focus heavily on social media ads. However, including search ads […] The post How to Target With Google Search Ads appeared first on Social Media Examiner.
Sprout Social
OCTOBER 30, 2023
If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive and personal, not ignoring their messages while spamming their feed with posts.
Search Engine Land
OCTOBER 12, 2023
Google has stopped showing indented results in the Google search listings. Google has historically showed an indented search result under the main result when it was from the same domain but over the past few weeks, Google stopped indenting those results. What changed. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented results” a few weeks ago.” Google stopped the intended results because “especially with continuous scroll, it wasn’t
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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